Overview - The electric mosquito repellent market in China is experiencing significant growth, driven by rising living standards, urbanization, and increased health awareness among consumers. The market size is projected to reach 5.502 billion yuan in 2024, with a year-on-year growth of 12.0% [1][11] - Electric mosquito repellent liquids account for approximately 79.35% of the market, while electric mosquito repellent tablets make up about 19.99% [11] Development Background - The increase in disposable income and consumer spending in China is contributing to the growing demand for electric mosquito repellents. In 2024, the per capita disposable income is expected to reach 41,314 yuan, with a growth of 5.3% [5] - There is a shift towards safer and more environmentally friendly products, with consumers preferring smoke-free and low-toxicity options. The rise in two-child families is also increasing the demand for child-specific mosquito repellent products [5] Industry Chain - The raw materials for electric mosquito repellents include active ingredients like pyrethroids and natural plant essential oils, as well as auxiliary materials such as solvents and preservatives. The downstream sales channels primarily consist of supermarkets, convenience stores, pharmacies, and e-commerce platforms [7][9] Current Market Situation - The offline sales channel still dominates the market, accounting for about 56%. However, online sales are rapidly increasing, projected to rise from 13.7% in 2024 to 44.2% [9] Competitive Landscape - The electric mosquito repellent industry in China features numerous participants, including both foreign brands like Raid and Ansu, and domestic brands such as Lanju, Chaowei, Rainbow, Jinlu, Runben, and Heimao. Domestic brands leverage their understanding of the local market and diverse product lines to capture significant market share [13][16] Company Analysis - Chaoyun Group, which owns several brands including Chaowei, reported a total revenue of 1.82 billion yuan in 2024, with a gross profit of 894 million yuan and a gross margin of 49.14% [16] - Runben Biotechnology Co., Ltd. generated a total revenue of 1.318 billion yuan in 2024, with its mosquito repellent product line contributing 439 million yuan, accounting for 33.34% of total revenue [18] Future Trends - The industry is expected to focus more on using natural plant extracts and reducing chemical additives in response to growing consumer environmental awareness. There is also a trend towards developing multifunctional electric mosquito repellent products that offer additional benefits such as mold prevention, odor removal, and air purification [20]

Core Viewpoint - Chengdu Rainbow Electric Appliance (Group) Co., Ltd. has evolved from a small factory to the world's largest electric blanket manufacturer, emphasizing innovation and digital transformation in its operations [1] Company Development - Founded 42 years ago, Rainbow Group became a well-known brand in Southwest China, initially gaining market traction with electric blankets and mosquito repellent products [1] - The company has sold over 100 million electric blankets and holds more than 160 technology patents [1] - Rainbow Group's annual investment in technological innovation is nearly 3% of its revenue [1] Product Innovation - The company has expanded its product line to include various types of electric blankets, such as negative ion, mite-removing, Wi-Fi enabled, and washable electric blankets [1] - Seasonal product offerings have been developed, including water-heated blankets and outdoor mosquito repellents, catering to diverse consumer needs throughout the year [1] E-commerce Growth - Online sales now account for a significant portion of the company's revenue, with live streaming sales exceeding 100 million yuan and member sales surpassing 200 million yuan in 2023 [1] - The e-commerce team has grown from 3 to nearly 200 members, with an average age of 27, reflecting a shift towards digital sales strategies [1] Digital Transformation - Approximately 70% of the plug-in processes in the production line are now automated, significantly reducing production time from 24 hours to 1 hour [1] - The company is investing in smart warehouses and logistics, utilizing AI, IoT, and cloud technology for digital management of the product lifecycle [1] International Expansion - Rainbow Group is accelerating its international market strategy, targeting regions such as East Asia, Southeast Asia, and the Middle East, while establishing a multi-polar market system in Europe and Australia [1] Cultural Integration - The company fosters a collaborative environment between long-term employees and younger staff, creating a sense of belonging and growth opportunities [1] - Recent collaborations include a co-branded mosquito repellent product inspired by Dunhuang's flying apsaras, which sold out within a month [1]