2025年夏天，一股"摆摊风潮"以惊人的速度席卷全国高星酒店。 2025年，可以说是近年来国内酒店分化加速、焦虑加深、更迭速度加快的一年。 餐饮外摆，堪称2025年高星酒店标志性"出圈"事件。 郑州永和铂爵国际酒店作为"第一个吃螃蟹"的高星酒店，其外摆摊位首日营业额突破3000元，短短几天内便冲上单日营收超8万元的高峰，甚至创下37分 钟售罄所有产品、营业额超过3万元的记录。 然而，随着热度褪去，永和铂爵的外摆收入已从高峰时的10万元逐步稳定至5—6万元。 "摆摊的尽头是直播，直播的尽头是带货，但酒店带货往往受限于核销，那么五星级酒店转型的尽头又在哪里？" 时隔5个月再度接受《酒管财经》专访，亲眼见证这股热度潮起潮落的永和铂爵国际酒店总经理雷玉明如此感叹。 当短暂的"摆摊热"冷却后，想必不少高星酒店或许都在反复自问：下一波热潮还能追赶什么？ 当多数人仍在讨论风浪有多大时，真正的航海者已经开始造新船。 那些正在推动行业跃迁的高星酒店，它们是在动荡周期下最具解释力的样本，也是这波动起伏的酒店市场里独特的商业气象。 为此，《酒管财经》"舞向新大陆"跨年专题策划第二期，将聚焦艰难转型中的高星酒店。 高星酒店"俯身"下 ...

Group 1 - The core idea is that five-star hotels are increasingly offering "e-sports rooms" as a response to declining traditional revenue streams, aiming to attract younger consumers who are interested in gaming experiences [25][26][36] - The trend of five-star hotels introducing e-sports rooms reflects a broader industry challenge, with a significant reduction in the number of five-star hotels in China from 845 to 736 between 2020 and 2024 [26][27] - E-sports rooms in five-star hotels are often not well-executed, with many being hastily set up and lacking in quality hardware, leading to customer dissatisfaction [10][14][17] Group 2 - The e-sports hotel industry has seen substantial growth, with over 24,000 e-sports hotels in China as of the end of 2023, marking a 28.5% increase year-on-year [36] - The average occupancy rate for e-sports hotels reached 81.97%, with a notable increase in bookings during peak seasons, indicating strong demand [36] - Five-star hotels are attempting to capitalize on the popularity of e-sports to rejuvenate their business models, as traditional hotel revenue methods are declining [25][36] Group 3 - The introduction of e-sports rooms is part of a larger trend where five-star hotels are diversifying their offerings to remain competitive in a challenging market [25][26] - The pricing of e-sports rooms often exceeds that of standard rooms, with some hotels charging significantly more for these specialized accommodations [21][22] - The e-sports room concept aims to blend luxury hotel experiences with gaming culture, targeting a younger demographic that values social and recreational activities [45][51]