Core Insights - The 2025 Double Eleven sales report from DreamXiang Technology indicates a significant shift in consumer purchasing behavior towards private domain e-commerce platforms, with strong growth in categories such as apparel, outdoor sports, daily household items, and fresh produce [1][12]. Category Summaries Apparel - Women's clothing continues to lead, with casual shirts and jackets seeing year-on-year growth of 310% and 45% respectively. Men's clothing also shows robust performance, with thermal tops growing over 210% and wool sweaters increasing by more than 30% [1][5]. Outdoor Lifestyle - The outdoor lifestyle trend is gaining momentum, with hiking pants experiencing a 382% increase, fleece jackets rising by 127%, and sports down jackets growing over 53%, highlighting the market potential driven by health-conscious consumer behavior [1][7]. Daily Household and Fresh Produce - Daily household items and fresh produce categories are witnessing rapid growth, with cotton soft towels and laundry detergents increasing by 227% and nearly 90% respectively. In fresh produce, citrus fruits have seen over 95% growth, reflecting consumer preference for quality home living [1][2]. Baby and Personal Care - The baby and personal care categories also show steady growth, with children's cotton shoes and sanitary napkins increasing by 60% and 66% respectively [2]. Brand Performance - Established brands like Aiyilian, with over 25 years in the market, achieved a remarkable 1700% year-on-year sales increase through private domain channels. Other brands such as All Cotton Era and Saitou also reported significant growth of 90% and over 80% respectively [12]. - The emerging brand Tongrenmi achieved a phenomenal 890% growth, marking it as a standout performer during this Double Eleven [12][13]. Technological Integration - DreamXiang Technology's investment in AI technology has enhanced operational efficiency across various domains, including product review, content production, community management, and customer service. The introduction of "WeChat AI Exclusive Customer Service" has improved response times for after-sales issues [13]. Future Outlook - As consumer upgrading continues, private domain e-commerce is poised for further growth. DreamXiang Technology plans to increase investments in new consumption areas, focusing on AI-driven personalized services, cross-border e-commerce models, and sustainable development paths to promote quality domestic products both nationally and globally [13].