来源：茶狐看世界 前几天，我需要几张砂纸，于是打开拼夕夕。 赫然发现，三张砂纸（含运费）居然只要1.03元，我以为自己老花眼了，定睛一看，没看错，真的只要 1.03元人民币！ 然而，这只是一系列惊讶的开始。 收到货后，APP显示，评价后还能得到0.5元奖励，也就是说，只要你有闲工夫，这三张砂纸（含运费） 只要0.5元——五毛钱！ 这还没完，我打开包裹，发现一张纸条，上面写着： 你好亲，您拍的3张砂纸，发快递的时候容易折损，为补偿您的损失，决定给您价值10元一块的海绵砂 块，如果您收到货还是不满意，您可以申请退款，砂纸不用退回来，谢谢您的理解，好人一生平安。 也就是说，只要你脸皮足够厚，发起退货程序，甚至可以免费得到这三张砂纸。 当然，商人不会做赔本的买卖。根据普通常识和基本逻辑，我推测，卖家低价销售的原因有三。 首先，价格低，自然销量高。一方面，可以与供货商博弈，获得最低的进货价，另一方面，可以和快递 公司还价，获得最低的物流费。 其次，虽然小单不赚钱，甚至赔钱，但放长线钓大鱼，相当于样品派送，只要客户满意，一传十、十传 百，总会遇到大量采购，到时候，再赚钱不迟。 再次，这种令人意外的服务方式，让消费者留下深 ...

Core Insights - The 2025 Double Eleven sales report from DreamXiang Technology indicates a significant shift in consumer purchasing behavior towards private domain e-commerce platforms, with strong growth in categories such as apparel, outdoor sports, daily household items, and fresh produce [1][12]. Category Summaries Apparel - Women's clothing continues to lead, with casual shirts and jackets seeing year-on-year growth of 310% and 45% respectively. Men's clothing also shows robust performance, with thermal tops growing over 210% and wool sweaters increasing by more than 30% [1][5]. Outdoor Lifestyle - The outdoor lifestyle trend is gaining momentum, with hiking pants experiencing a 382% increase, fleece jackets rising by 127%, and sports down jackets growing over 53%, highlighting the market potential driven by health-conscious consumer behavior [1][7]. Daily Household and Fresh Produce - Daily household items and fresh produce categories are witnessing rapid growth, with cotton soft towels and laundry detergents increasing by 227% and nearly 90% respectively. In fresh produce, citrus fruits have seen over 95% growth, reflecting consumer preference for quality home living [1][2]. Baby and Personal Care - The baby and personal care categories also show steady growth, with children's cotton shoes and sanitary napkins increasing by 60% and 66% respectively [2]. Brand Performance - Established brands like Aiyilian, with over 25 years in the market, achieved a remarkable 1700% year-on-year sales increase through private domain channels. Other brands such as All Cotton Era and Saitou also reported significant growth of 90% and over 80% respectively [12]. - The emerging brand Tongrenmi achieved a phenomenal 890% growth, marking it as a standout performer during this Double Eleven [12][13]. Technological Integration - DreamXiang Technology's investment in AI technology has enhanced operational efficiency across various domains, including product review, content production, community management, and customer service. The introduction of "WeChat AI Exclusive Customer Service" has improved response times for after-sales issues [13]. Future Outlook - As consumer upgrading continues, private domain e-commerce is poised for further growth. DreamXiang Technology plans to increase investments in new consumption areas, focusing on AI-driven personalized services, cross-border e-commerce models, and sustainable development paths to promote quality domestic products both nationally and globally [13].

Core Insights - The Dmiao cross-border e-commerce project demonstrates strong vitality through its "short video + social fission + light asset" model, with potential for sustained profitability in the next 3-5 years, which requires analysis from three dimensions: market dividends, technological empowerment, and operational logic [1] Market Opportunities - Emerging markets such as Southeast Asia, Latin America, and the Middle East have e-commerce penetration rates below 30%, indicating significant growth potential compared to mature markets like Europe and the U.S. For instance, Mexico's GMV surged by 688% quarter-on-quarter in Q1 2025, while Brazil's social e-commerce grew by 28.9% [3] - The Dmiao team utilizes a "no inventory + dropshipping" model, reducing startup costs to 3,000-5,000 yuan, and achieving cross-border fulfillment within 3-5 days through official transit warehouses. Data from mothers in the field shows a 70% success rate of earning 8,000 yuan monthly within three months with an average daily investment of 3 hours [3] Technological Empowerment - AI tools like Echotik can monitor blue ocean categories with over 10,000 search volumes and fewer than 3,000 products in real-time. The use of Canva templates and AIGC voiceovers has reduced video production costs from 500 yuan to 20 yuan, while automated bidding systems have improved advertising ROI from 1:3 to 1:7 [4] - Small and medium-sized sellers can achieve operational efficiency comparable to large brands, with single account monthly earnings exceeding 8,000 yuan by updating product selections twice a week and optimizing title keywords every seven days [6] Differentiated Operations - The Dmiao team has identified blue ocean opportunities in areas like elderly care and localized innovation, moving beyond saturated markets like apparel and 3C products. For example, in Japan, the average order value for elderly categories is 28% higher than for younger consumers, and domestic elderly technology products are sold at a 400% premium in Europe and the U.S. through TikTok live streaming [7] - A folding pet food bowl developed for the humid environment of Southeast Asia achieved sales of over 15,000 units in a single month, showcasing the effectiveness of addressing specific consumer pain points [7] Future Outlook - In the next three years, as long as short videos remain a mainstream information carrier and emerging markets continue to experience consumption upgrades, the Dmiao cross-border e-commerce project, built on "technological empowerment + segmented innovation + compliant operations," will provide considerable entry opportunities for entrepreneurs [9] - However, rising traffic costs and increasing compliance thresholds should be monitored, and it is advisable to accumulate experience through a "main business + side business" model to gradually build differentiated competitive advantages [9]