正统男频在短国复辟了，而且其中不少还是精品化趋势下的"细糠"案例。 一向由女频统治的红果榜单，近来开始频繁闪现男频身影。主打小人物叙事的《一品布衣》，播放量超过20亿；最近的《冒姓琅琊》则凭借历史考据，获 得了部分观众"不输《琅琊榜》"的评价。曾经随竖屏付费短剧一同式微的男频，热度和口碑开始逐渐回温。 细看最近这批男频短剧的内容，其实是原汁原味保留男频网文的风味。《冒姓琅琊》狠狠满足历史爱好者的考据热情，《万里江山入我怀》贫下中农开局 坐拥三位美女，《世子无双》则集齐金手指穿越、纨绔子弟扮猪吃老虎、拯救失足青楼少女等古早男频经典情节。 一直以来，男频在长剧"削足适履"。因长剧市场主流观众为女性，为不引女性观众反感，剔除不少"落后"情节。演员选择上也常挑选鹿晗、陈飞宇这样的 奶油小生，明明是男频大IP，张若昀《庆余年》剧外为女性观众眼睛友好大服美役，剧中范闲还舍弃红颜知己司理理，只与鸡腿姑娘谈1v1的清水恋爱。 而短国因供给量庞大，细分壁垒高耸，从而无需在意泛众声音，而是专心服务好自己对应的客群，各人自扫门前雪。只有在这样的市场环境下，古早男频 味才能有复苏机会。 "原教旨主义"男频 男频的复辟，并非因为短剧突 ...

Core Insights - The short drama "Yipin Buyi" has achieved over 1 billion views, reigniting interest in male-oriented short dramas, and has been praised for its high quality, likened to "Nirvana in Fire" [1] - The narrative centers on modern engineer Xu Mu, who travels back to an ancient era, transforming from a poor man into a national hero, showcasing deeper themes of patriotism compared to typical male-oriented dramas [1][3] Market Analysis - In the past six months, only two male-oriented short dramas have surpassed 1 billion views on the Hongguo platform, while 17 female-oriented dramas have achieved the same, indicating a significant disparity in market share [3] - Male-oriented short dramas currently hold only 30% of the market share, a stark contrast to the previous dominance of male-oriented content [3][12] Content and Narrative Structure - "Yipin Buyi" breaks away from the common tropes of male-oriented dramas by focusing on a "common hero saving the nation" theme, which resonates with audiences seeking more substantial narratives [3][9] - The series consists of 105 episodes, each lasting 3 minutes, allowing for a more complex storyline and character development compared to typical short dramas [3][5] Character Development - The show features well-rounded supporting characters, each with distinct personalities, contributing to the protagonist's journey rather than merely serving as background figures [7][9] - The narrative intertwines themes of commerce, strategy, and warfare, creating a multifaceted portrayal of the protagonist's growth in a chaotic era [5][7] Industry Trends - The male-oriented short drama market has seen a decline in production, with a drop from 521 to 312 productions between August 2024 and April 2025, reflecting a shift in audience preferences [10][12] - The market share of male-oriented dramas has decreased from a 7:3 ratio to 3:7, indicating a significant shift towards female-oriented content [12] Future Directions - The future of male-oriented short dramas lies in quality enhancement rather than quantity, with a focus on innovative storytelling and broader themes that appeal to both male and female audiences [13][14] - The integration of AI technology in short dramas may open new avenues for male-oriented content, potentially leading to the emergence of popular genres that attract male viewers [17][18]