同样探究情感叙事的《盛夏芬德拉》，打开"先婚后爱"序章的时候，却出乎意料地聚焦成年人爱情的克 制与救赎。它细腻的情感流动，藏在细节中的温柔，是当代人对真诚亲密关系的渴求，10天播放量突破 30亿。 作为短剧创作的高热题材，穿越剧也在今年拿出了一部大流量作品。《十八岁太奶奶驾到，重整家族荣 耀》减少了穿越题材的猎奇和爽感"钩子"，女主乖巧形象与"太奶奶"身份形成反差，以"整顿家族"为 引，表达对家风传承、亲情羁绊的渴望，创新性叙事，为其获得上线首日破亿的观看热度。同样是乖巧 形象，但《好一个乖乖女》却不走寻常路，女主在顺从表象下隐藏的不甘和挣扎，打破了观众对"乖巧 女主"的刻板思维，也用掌声和数据肯定了女主对于"自我价值"的重新定义。 从情绪到艺术的进阶 曾经以"短平快"为标签的短剧，于2025年，在用户对叙事、情感深度和艺术表达的高要求下，不再是流 量剧情的堆砌，而开始用精炼的叙事编织情感，完成品质蜕变，虽有"爽感输出"，却饱含情感重量和文 化纵深。《家里家外》的年代烟火气尚未退去，《盛夏芬德拉》便带着高品质画面示爱而来……精品短 剧频出，哪部短剧让你念念不忘？ 2025年岁末，封面新闻、华西都市报推出"20 ...

（来源：中国妇女网） 转自：中国妇女网 2025年的中国影视行业，正呈现多重趋势交织的生动图景：传统剧集在多重挑战下深耕内容，展现强劲韧性；微短剧赛道快速进化，走向题材 与内涵的百花齐放；人工智能技术以前所未有的成熟度，全面融入创作与生产流程…… 临近年末，记者在被称为"影视行业风向标"之一的浙江横店，感受2025年中国影视行业的多重脉动。 长剧求变：于挑战中展现发展韧性 时值年末拍摄"淡季"，浙江横店影视城拍摄基地一线的创作活力不减。 在年代剧拍摄基地内，一部围绕朝堂博弈与巾帼成长展开的长剧《金吾不禁》，正如火如荼地拍摄。 2025年，尽管面临多重压力，传统影视行业仍通过叙事革新、题材突围展现出强劲韧性。 据横店影视文化产业集聚区管委会数据，截至11月底，长剧剧组达469个，与去年同期基本持平。最新"横店影视指数"也显示，电视剧经济效 益景气指数持续回升，反映出企业提质控本带动盈利改善，行业潜力依然稳固。 这种韧性更直观体现在2025年的"横店出品"中：《藏海传》以宏大深沉的笔触，铺开历史传奇画卷；《唐朝诡事录》系列巧妙融合悬疑探案与 盛唐风情，构建出独特的叙事世界；《潜渊》在紧张刺激的谍战交锋中，深入刻画 ...

量变引起质变。 短剧是2025文娱市场中最炙手可热的内容赛道，同时行业竞争的白热化态势也是摆在明面上的事实。这场愈演愈烈的角逐不仅加剧了市场内容供给的爆 炸，也持续抬升着用户的审美阈值，推着整个行业从"遍地是黄金"的第一阶段急速转向"大浪淘沙"的中场阶段。 于是乎，"精品化"成为大势所趋，"内容为王"也在这一年从泛泛共识落地为短剧制作公司实打实的生存法则。尤其是在红果短剧取消承制方保底后，剧本 题材的创新突破、制作水平的精雕细琢以及变现模式的多元升级等，更是被全面按下加速键。 行业的"洗牌期"，往往也是"新巨头"的孕育期。 而这一年，虽有不少短剧制作公司加速成长了起来，比如《云渺》系列背后的百川中文、《我真没想重生啊》背后的阅文短剧、《以她之韧》背后的景文 盛视、《我在末世当老板，员工全是S级变异体》背后的漫谭动漫等，但真正如长剧"六大"般，兼具持续爆款能力、丰厚制作经验及资源的短剧制作公 司，还得是听花岛、马厩制片厂、格物致知、海鱼星空、熊和兔以及于今无量 。 01 听花岛VS马厩制片厂 谁能坐稳"红果一哥"？ 只要提起2025年短剧，特别是红果短剧，就绕不开听花岛和马厩制片厂。 前者不仅凭借《千金谋》《金 ...

2025年又要结束了。。。今天想跟大家说几句心里话，算是有感而发吧，希望大家看完后都能重 视起来。 " 大环境不好 "这股风已经吹了很久了…… 但 经济学中有一个概念 叫 "逆行业周期"，指的就是在经济下行期，极个别行业能够实现逆势增 长。 短剧便是"黑夜中的这道光"。数据是不会说谎的： 2024年中国短剧市场规模达到 505亿元 ， 历史性 首次超越电影全年票房（约480亿元）， 交 出一份震撼业界的答卷。 截至2025年9月，短剧用户规模已 突破7.2亿 ，比经常点外卖的活跃用户还要庞大（约6.8亿） 据艾媒咨询预测，2027年中国微短剧市场规模将突破 1000亿大关 。 更值得关注的是 中产群体的参与热情 。据《2025中国短剧消费白皮书》显示， 月收入1.5万 元以上的用户占短剧付费用户的38.7% ，这一群体贡献了超过 45% 的短剧总营收。 中产不仅是短剧的消费者， 他们更是精准的瞄准了短剧的底层版权资产。 你一定要明白，文娱行业造就的第一批富人就是拥有作品版权的人。 不管是悟空游戏，哪吒电影，还是大家每天狂刷的短剧都是如此。假如你当时投资了《哪吒》的 电影版权，那你现在也是财富自由、衣食无忧了。 ...

随着漫剧市场的热度高涨，各大平台在提供流量、推广资源的基础上，相继出台激励政策，鼓励生产商 加快优质内容创作。腾讯视频为内容方提供95%的分成比例，完成小程序授权后可再享受最高达160% 的分成激励；爱奇艺根据上线内容数量进行激励，对当月新增部数超40的合作方给予高达90%的会员分 成；抖音的激励体系更是持续加码：除开放番茄小说原创IP改编的100%版权补贴，并依据作品质量与 时长提供最高3万元每分钟的现金激励外，近期其短剧版权中心还与火山引擎联合发布"漫剧创作激励计 划"，为使用豆包创作的机构提供最高15%的技术成本补贴，同时为重点合作的创作者开放优质IP合作 的优先权益。 在此背景下，公司团队凭借"中文逍遥"AIGC平台赋能下高效、低成本的内容生产优势，将充分释放多 IP多剧本的创作活力，积极适配并借力行业激励政策，以量多、质优的漫剧作品抢占市场份额，将先发 优势转化为增长势能。 与字节跳动旗下红果短剧的合作则为公司漫剧版图扩张再添源动力。在短剧时代，公司旗下小说改编的 短剧作品在红果平台表现极为优异，爆款率高达80%，其中微短剧《一品布衣》上线仅10天热度值就高 达8500万，上线20天观看量突破20亿 ...

Core Insights - The National Radio and Television Administration has announced a significant increase in the number of key micro-short dramas, with 253 dramas and 8,564 episodes registered in October 2023, reflecting a diversification in themes and adaptations from classic Chinese literature [1][2] Group 1: Industry Trends - The micro-short drama market in China is projected to exceed 50.44 billion yuan in 2024, surpassing the traditional film market for the first time, and creating approximately 647,000 job opportunities [2] - The diversification of themes in micro-short dramas has evolved from primarily urban and entertainment-focused content to include cultural narratives, with 15 different themes now represented, including new categories like national security and international communication [3][4] Group 2: Content Development - The industry is moving away from a heavy reliance on web novel adaptations, with approximately 95% of dramas previously based on such sources, leading to a push for series development and deeper storytelling that emphasizes themes of truth, goodness, and beauty [5][6] - Notable adaptations include works based on classic Chinese literature, such as "Strange Stories from a Chinese Studio" and "Ji Gong," which are expected to resonate with audiences due to their cultural significance and emotional depth [6]

Core Viewpoint - The micro-short drama market in China has experienced explosive growth, with significant investments and content quality upgrades being prioritized by platforms like Hongguo Short Drama [3][4]. Group 1: Market Growth and Trends - The micro-short drama market in China is projected to reach a scale of 50.5 billion yuan in 2024, surpassing box office revenues for films [3]. - By June 2025, the user base for micro-short dramas is expected to reach 696 million, accounting for nearly 70% of the total internet users in China [3]. Group 2: Content Quality and Upgrades - Hongguo Short Drama has removed over 3,000 low-quality short dramas in the past two years and is set to implement a fourth round of content standard upgrades [1]. - The platform has initiated the "Guo Ran Plan," investing in over 80 high-quality short dramas, with more than 30 already aired [4]. Group 3: Factors Driving Development - Key factors for the rapid and quality development of micro-short dramas include government support, a shift in creative ecosystems, and changing user demands for diverse content [3]. - The industry is transitioning from a focus on quantity to a commitment to quality, with creators increasingly integrating personal expression and innovative storytelling [4].

Core Insights - The "Excellent Animation Micro-Short Drama Support Program" has been officially launched, aiming to transition micro-short dramas from a focus on traffic to a deeper value cultivation [2] - Zhengzhou is emerging as a hub for the micro-short drama industry, leveraging its unique advantages and comprehensive support [3] Industry Growth - Zhengzhou's micro-short drama market reached a scale of 3.85 billion yuan in the first eight months of 2025, marking a year-on-year growth of 35.7% [3] - The city hosts over 800 micro-short drama companies and nearly 40,000 employees, with an average of over 80 drama crews received daily [3] Policy and Infrastructure Support - Zhengzhou plans to establish a 100 million yuan industry development fund and upgrade 15 filming spaces, enhancing the overall ecosystem for micro-short dramas [3] - Filming costs in Zhengzhou are 30%-40% lower than in first-tier cities, with investment return periods shortened to 3-6 months, attracting major companies like Qimai Culture and Huace Film [3] Creative Development - The industry is shifting towards quality content, with a focus on unique storytelling and cultural depth, as emphasized by industry experts [5] - A script collection initiative has successfully identified eight outstanding scripts that incorporate local cultural elements, showcasing the potential for rich storytelling [5] Platform Innovations - Platforms are adapting to market demands, with initiatives like the "Guo Ran Plan" offering up to 30% promotional funding for high-rated projects [6] - The production costs for quality micro-short dramas have increased, reflecting a commitment to higher standards in storytelling and production quality [6] Cultural Integration - Micro-short dramas are being integrated with cultural tourism and intangible cultural heritage, enhancing local economies and cultural outreach [8] - Over 100 micro-short dramas have been distributed overseas since 2025, with a total download volume of nearly 55 million, indicating strong international interest [8] Conclusion - Zhengzhou is positioned to become a significant source for high-quality micro-short drama creation and production, supported by its cultural resources, policy backing, and evolving industry ecosystem [9]

Group 1 - The short drama market is expected to exceed 50 billion yuan, with Red Fruit achieving over 170 million monthly active users and monthly revenue surpassing 500 million yuan by 2025 [2][5][28] - Red Fruit's success is attributed to its free viewing model, which disrupts traditional paid models in the industry [4][5] - The platform's revenue-sharing mechanism ensures a baseline payment to creators, allowing for significant earnings, with over 10 copyright holders earning more than 10 million yuan in a single month [6][28] Group 2 - The industry is experiencing a divide, with Red Fruit thriving while many production companies struggle due to a focus on high-quality content that does not align with market demands [3][10] - Traditional production companies face challenges as they attempt to apply their established practices to the short drama market, which operates under different dynamics [9][24] - The rise of AI dynamic short dramas presents a new opportunity, with production costs significantly reduced and efficiency increased through AI technology [14][16][18] Group 3 - Rural dramas are emerging as a viable option, with low production costs and a focus on relatable content for underserved markets, demonstrating the importance of targeting specific audience needs [19][21][22] - Traditional long video platforms are struggling to adapt to the short drama format, often hindered by their established operational models [23][25] - The competitive landscape is shifting towards ecosystem and business model competition rather than content quality alone, requiring companies to reassess their strategies [33][34][35]

Group 1 - The short drama industry is experiencing significant growth, with platforms like Hongguo and Kuaishou launching successful summer schedules, indicating a competitive landscape similar to the film industry [1][6][7] - Data shows that short dramas are breaking records, with single dramas achieving over 3 billion views, highlighting the industry's expansion [1][3][5] - Despite high viewership numbers, audience engagement remains low, with a lack of breakout hits comparable to earlier successes, indicating a disconnect between data and viewer interest [3][5][23] Group 2 - The summer season has become a strategic battleground for short dramas, with various platforms releasing extensive and diverse content [6][9][10] - Trends such as IP series development and the rise of male-oriented dramas are shaping the current landscape, with successful sequels driving viewership [10][14][17] - Community-driven platforms like Xiaohongshu are exploring unique approaches to short dramas, leveraging their user base to create content with lifestyle attributes [20][22] Group 3 - The short drama market is transitioning from growth to a more competitive phase, raising questions about sustainable growth and effective business models [5][31][39] - The industry faces challenges of content saturation and audience fatigue, as repetitive storytelling and formulaic structures become apparent [26][27][30] - The increasing production quality of short dramas is blurring the lines with long-form content, leading to higher costs without a corresponding increase in viewer interest [34][36][38]