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疯狂动物城IP联名周边
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票房刷新纪录、联名盲盒溢价翻倍!《疯狂动物城2》的“疯狂”不止票房
Yang Zi Wan Bao Wang· 2025-12-03 13:43
Group 1 - The core viewpoint of the article highlights the significant success of "Zootopia 2," which has surpassed a cumulative box office of 21 billion, setting multiple records in the Chinese film industry for imported animated films [1][3] - The film has not only achieved box office success but has also sparked a surge in IP collaboration, with Disney reporting a threefold increase in licensing business related to the Zootopia IP in the Greater China region since December 2023 [3] - By the end of 2025, over 2,000 licensed products related to Zootopia are expected to be launched in the Greater China region, showcasing the extensive market potential of the IP [3] Group 2 - The collaboration brands for Zootopia 2 span various popular sectors, including toys, gold, dining, card games, clothing, and automobiles, resulting in a diverse range of merchandise such as plush keychains, themed decorations, and limited blind boxes [5] - Notable brands like Pop Mart, Miniso, Luckin Coffee, and Chow Tai Fook have joined the collaboration, with products like Pop Mart's Zootopia-themed figurines priced at 69 yuan per blind box, which have seen a market price of around 200 yuan for rare items [5] - The dual success of box office performance and the collaboration market reflects the strong appeal of the content to audiences and the significant potential of classic IP in cross-industry commercial ventures [7]