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为什么“痛文化”能吸引年轻人?如何顺势打造商业新爆款
3 6 Ke· 2025-07-18 02:39
Core Insights - The article discusses the rise of "pain culture," a visual expression trend among young people that originated from Japanese "痛车" (itasha) culture, which has evolved into a broader phenomenon encompassing various forms of public and personal expression [1][4][8] - Pain culture is not merely a subcultural decoration but represents a significant shift in content economy and consumer engagement, challenging traditional commercial spaces and visual authority [4][9][19] Group 1: Cultural Mechanism - Pain culture serves as a means of identity confirmation for young people, allowing them to express not only their preferences but also their self-identity [7][12] - The phenomenon is characterized by high levels of participation, where young individuals engage in collective activities that transform them from passive consumers to active content creators [11][12] Group 2: Market Trends - Data from 2024 indicates a 268% year-on-year increase in the number of pain culture products on the Xianyu platform, with over 70% of users being post-95s and 25% being post-05s [1] - The popularity of pain culture is evident across social media platforms, with significant engagement metrics such as 14.5 billion views on Xiaohongshu and 16.9 billion views on Douyin for related topics [5] Group 3: Spatial Redefinition - Pain culture is redefining urban spaces, shifting the visual narrative from brand-centric to character-driven expressions, thereby creating a "gentle occupation" of public spaces [9][10] - Commercial spaces are evolving into participatory environments where consumers are invited to engage actively, transforming traditional retail into interactive storytelling venues [11][19] Group 4: Future Implications - The article emphasizes that successful commercial spaces must foster a sense of belonging and identity among users, moving beyond mere content display to creating a sustainable cultural ecosystem [19] - Future commercial strategies should focus on building long-term relationships and community identities, rather than short-term engagement through fleeting trends [18][19]
网络约拍、搞怪拍摄……Z世代用个性化重新定义毕业照
Zhong Guo Xin Wen Wang· 2025-06-17 01:10
Core Insights - The article discusses the transformation of graduation photo culture among Generation Z, highlighting a shift from traditional group photos to personalized and creative photography experiences [1][2][10] Group 1: Personalized Graduation Photos - The trend of personalized graduation photos is gaining popularity, with students opting for professional photographers to capture meaningful moments in unique styles [2][3] - The price range for paid photography services typically falls between 199 to 399 yuan, with sessions lasting 1.5 to 2 hours and including a set number of edited and raw photos [2][3] - Students express varying opinions on the value of paid photography, weighing the quality of the photographer's work against their personal aesthetic preferences [3] Group 2: Free Photography Options - An increasing number of graduates are choosing free photography options that emphasize mutual assistance and experiential learning, often referred to as "blind selection" [4][5] - New photographers use social media to offer free shoots, allowing students to experience a new approach to graduation photos without financial commitment [5][6] - The free photography model provides opportunities for photographers to gain experience while students enjoy a cost-effective way to document their graduation [5][6] Group 3: Creative and Fun Approaches - Graduates are increasingly engaging in creative and humorous photo shoots, often replicating iconic scenes from movies or designing unique poses to express their individuality [7][8] - The popularity of "transition videos" is rising, with students creatively editing clips to capture the essence of their university experience [9][10] - The emotional significance of graduation photos is emphasized, as they serve as a lasting memory of a pivotal life stage, encapsulating both joy and nostalgia [10] Group 4: Cultural Trends in Graduation Attire - There is a notable trend of customizing graduation attire, such as "pain hats" and "pain robes," reflecting personal interests and cultural influences [11][12] - The DIY approach to graduation attire has gained traction, with students showcasing their creativity and personal style during graduation ceremonies [12][13] - The rise of this trend indicates a strong desire among young people to express their individuality and commemorate their academic journey in a unique way [11][12]