作为快速崛起的全球第三大时尚零售商和跨境电商龙头企业，SHEIN正以"链主"身份，通过技术创新、 模式重构与生态共建，为传统工厂注入转型动能。 而不同产业带、面临不同困境的工厂，正用他们各自的转型故事，勾勒出携手"链主"企业如何撬动产业 升级的蝶变。 三十年老厂的数字重生 1994年广州，南下的浪潮裹挟着机遇与未知，刚从老家出来的陈迪，攥着简单行囊一头扎进了服装行 业。 从衣车裁缝的一针一线起步，他摸遍了裁床、纸样、设计等所有工种，转眼间，就是十几年。 文｜轩婷 在广州番禺国际时尚纺织服装产业集群的标准化厂房里，陈迪的手指在数字化生产系统屏幕上轻轻滑 动,实时跳动数字有订单进度，还有某款缩褶连衣裙的全球销量数据。 与此同时，东莞虎门的工厂里，一件件印有复杂花纹的定制成衣从生产线输出，几天后将直达全球消费 者的手中。 乘"跨境电商"这一贸易新业态新模式的东风，在全球时尚产业重构与国内"十五五"规划建议推进传统产 业升级的双重浪潮下，纺织服装业作为我国支柱产业，正让上述来自于我国传统服装产业带的工厂，经 历一场从"规模扩张"到"价值跃升"的深刻变革。 工信部数据显示，我国纺织服装业中小微企业占比高达99.8%，这 ...

Core Viewpoint - The company, once a leader in the outdoor equipment sector, is facing significant challenges as it diversifies into the chip business, leading to a decline in financial performance and raising questions about its strategic direction [2][3][8]. Financial Performance - In the first half of 2025, the company reported a revenue of 653 million yuan, a year-on-year decrease of 7.82%, and a net profit attributable to shareholders of only 20.09 million yuan, down 76.5% [3][4]. - The outdoor business generated 538 million yuan in revenue, a decline of 10.51%, while the chip business saw revenue of 115 million yuan, an increase of 7.4%, but significantly lower than the previous year's explosive growth of 590.93% [3][4]. Subsidiary Performance - The two core subsidiaries are experiencing a "polarized" situation: Beijing Chip Energy reported revenue of only 142,000 yuan with a net loss of 3.03 million yuan, while G2Touch's revenue was 90.12 million yuan, down from 94.06 million yuan, with net profit plummeting by 80.23% [4][5]. Capital Raising Concerns - Just three days before the financial report, the company announced a plan to raise up to 1.93 billion yuan, entirely for supplementing working capital, which has raised questions about the necessity of this capital raise given the company's current cash reserves of nearly 1 billion yuan [6][7]. - The company's low debt levels and strong cash position have led to skepticism regarding the rationale behind the capital increase, especially since the offering price is significantly lower than the current market price [6][7]. Strategic Direction - The company has attempted to integrate its outdoor and chip businesses by launching smart outdoor equipment, indicating a shift towards combining technology with outdoor products [9]. - Despite these efforts, there are ongoing concerns about the maturity of the self-developed chip technology and its acceptance in the consumer market, which remain unresolved [9].

Group 1: Industry Trends - The popularity of sun-protective clothing reflects changing consumer preferences and the evolution of fashion trends, with over 70 billion garments produced annually in China, providing more than eight pieces per person globally [1] - The rise of outdoor activities has led to increased demand for specialized clothing such as cycling, hiking, and camping apparel, indicating a shift towards health and wellness in consumer choices [1] - The emergence of various fashion styles, such as "Korean style" and "dopamine dressing," showcases the dynamic nature of aesthetic preferences and the desire for self-expression through clothing [2] Group 2: Cultural Influence - The trend of "Guochao" (national tide) in fashion signifies the revival of traditional Chinese culture, with 54.4% of young respondents favoring national-style clothing as their daily wear [3] - The integration of traditional patterns and modern designs in clothing reflects a growing cultural confidence and appreciation for heritage [3] Group 3: Technological Advancements - The clothing industry is increasingly supported by technological innovations, including smart temperature control fabrics and lightweight materials, enhancing performance in extreme conditions [3] - The shift towards intelligent production lines and AI-driven design processes illustrates the transformation of traditional manufacturing into a more efficient and innovative sector [4] - Continuous improvements in supply quality and consumer demand fulfillment are expected to drive the future growth of the clothing industry, contributing to a "beautiful economy" [4]