Core Insights - Guangdong's lychee production is expected to increase by 30% compared to normal years due to favorable weather conditions this year [1][3] - The lychee planting area in Guangdong remains stable at around 4 million acres, accounting for over half of China's and one-third of the world's lychee production [3] - The "Xianjinfeng" lychee brand is set to officially launch in late June, with a harvesting period of approximately 20 to 25 days [1][3] Industry Overview - The total planting area for "Xianjinfeng" lychee in Guangzhou's Zengcheng District is 6,384.9 acres, with an estimated output value of approximately 234 million yuan [1] - The overall output value of the lychee industry in the region exceeds 9 billion yuan, benefiting around 49,000 local farmers [1] - Eight major lychee varieties account for about 85% of Guangdong's total lychee production, with "Feizixiao" expected to dominate at 32.74% of the total output [1][3] Market Dynamics - The company plans to sell 30% of its "Xianjinfeng" lychee through wholesale markets and supermarkets, with 30-40% sold directly by farmers, and the remainder focused on e-commerce channels [3][4] - The company is exploring international markets, including Russia and the Middle East, while already in discussions with Thailand and Vietnam [4] - A global lychee festival was held to promote new marketing strategies, introducing innovative products like lychee soda and lychee-flavored snacks to attract younger consumers [5] Production and Supply Chain - The total expected lychee production in Guangdong this year is 103,000 tons from the western region, over half of the province's total output, with early varieties available from mid-May [5] - The company has preserved over 320 varieties of lychee genetic resources and maintains a collection of ancient lychee trees, enhancing its production capabilities [4]

Core Viewpoint - The "March Red" lychee from Maoming has been launched, with a market price of approximately 15 yuan per kilogram, attracting interest from merchants and consumers [5][4]. Group 1: Market Launch and Pricing - The "March Red" lychee has started to be harvested and sold in batches [4][6]. - The current market price for "March Red" lychee is around 15 yuan per kilogram, with significant inquiries from buyers [5][12]. Group 2: Weather Impact - The launch of "March Red" lychee has been delayed compared to previous years due to weather conditions, with significantly less rainfall in mid-April affecting the development of early and mid-maturing lychee varieties [6][7]. - There have been reports of some lychee fruits experiencing dryness due to a lack of water [8]. Group 3: Upcoming Lychee Varieties - Following "March Red," the "Technology No. 1" lychee is expected to be available after the May Day holiday, with other early varieties like "Feizi Xiao" and "White Sugar Can" anticipated to be ready by mid to late May [15][17]. - Mid-maturing varieties such as "White Wax" and "Black Leaf" are expected to mature by mid to late June, while late-maturing varieties like "Guiwei" and "Sticky Rice" will be ready by late June [18]. Group 4: Industry Support and Resources - Maoming City has released a "2025 Maoming Lychee Procurement Guide" to assist buyers in understanding lychee varieties, planting distribution, and sales conditions [20][21]. - The guide also provides information on related services and tourism options for visitors during the lychee season [22].