Core Viewpoint - The article highlights the efforts of various support teams in Guangdong to enhance the sales of lychees through innovative marketing strategies, technology integration, and community engagement, aiming to address the challenges posed by a bumper harvest and ensure farmers' economic benefits [10][11][110]. Group 1: Sales Enhancement Strategies - Support teams have transformed local fruit orchards into live streaming venues to expand the online sales channels for lychees [4][43]. - The establishment of cold chain processing centers and the introduction of AI sorting technology have improved the quality and marketability of lychees, allowing for higher prices and reduced waste [5][35][38]. - Collaborative efforts with local farmers and technology experts have led to significant improvements in lychee quality and yield, with some areas reporting production increases of up to 30% [10][21][29]. Group 2: Community and Cultural Integration - Various support teams have initiated cultural and tourism projects, such as music festivals and art collaborations, to promote lychee brands and enhance consumer engagement [96][100]. - The integration of cultural elements into marketing strategies has helped create unique brand identities for local lychee varieties, boosting their appeal in both domestic and international markets [97][101]. Group 3: Technological Innovations - The implementation of cold chain logistics has enabled lychees to reach high-end international markets, significantly increasing cross-province order volumes by 200% [38]. - AI sorting systems have been introduced to ensure quality control, allowing for premium pricing on high-quality lychees [35][36]. Group 4: Economic Impact - The combined efforts of support teams have resulted in substantial sales figures, with some live streaming events selling over 25,000 pounds of lychees in just three hours, generating sales of 420,000 yuan [57]. - Overall, the initiatives have led to a significant increase in lychee sales across Guangdong, with reports indicating that approximately 80% of the expected harvest has already been sold [100][110].

Core Viewpoint - The "March Red" lychee from Maoming has been launched, with a market price of approximately 15 yuan per kilogram, attracting interest from merchants and consumers [5][4]. Group 1: Market Launch and Pricing - The "March Red" lychee has started to be harvested and sold in batches [4][6]. - The current market price for "March Red" lychee is around 15 yuan per kilogram, with significant inquiries from buyers [5][12]. Group 2: Weather Impact - The launch of "March Red" lychee has been delayed compared to previous years due to weather conditions, with significantly less rainfall in mid-April affecting the development of early and mid-maturing lychee varieties [6][7]. - There have been reports of some lychee fruits experiencing dryness due to a lack of water [8]. Group 3: Upcoming Lychee Varieties - Following "March Red," the "Technology No. 1" lychee is expected to be available after the May Day holiday, with other early varieties like "Feizi Xiao" and "White Sugar Can" anticipated to be ready by mid to late May [15][17]. - Mid-maturing varieties such as "White Wax" and "Black Leaf" are expected to mature by mid to late June, while late-maturing varieties like "Guiwei" and "Sticky Rice" will be ready by late June [18]. Group 4: Industry Support and Resources - Maoming City has released a "2025 Maoming Lychee Procurement Guide" to assist buyers in understanding lychee varieties, planting distribution, and sales conditions [20][21]. - The guide also provides information on related services and tourism options for visitors during the lychee season [22].