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(新春走基层)“中国白首乌之乡”江苏滨海:文化赋能“土特产” 打造多元消费场景
Sou Hu Cai Jing· 2026-02-12 14:30
Core Viewpoint - Jiangsu Binhai, known as the "Home of Chinese Polygonatum," is leveraging cultural empowerment to enhance local specialty products and create diverse consumption scenarios [1]. Group 1: Industry Overview - Binhai produces 95% of China's Polygonatum, with plans to expand the planting area to over 5,000 acres by 2025 [1]. - The region's unique natural environment, characterized by alkaline, potassium-rich soil and a diverse water system, contributes to the high quality and yield of Polygonatum [3]. Group 2: Company Initiatives - Chen's Food Company, led by Chen Huawen, employs an "Internet + cooperative + base + farmers" business model to enhance local employment and income [3]. - The company has developed a range of Polygonatum products, including fresh juice, wine, and flower tea, through collaboration with universities and institutions, promoting specialization and scale in the industry [4]. Group 3: Cultural and Tourism Development - The establishment of the Polygonatum Intangible Cultural Heritage Museum showcases the plant's growth environment, historical legends, and traditional techniques, providing immersive experiences for visitors [7]. - Investments in a rural complex, including a camping and industry model, aim to create a tourism area that integrates Polygonatum cultivation, ecological planting, and recreational activities, thereby driving industry growth [7].