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(新春走基层)“中国白首乌之乡”江苏滨海:文化赋能“土特产” 打造多元消费场景
Sou Hu Cai Jing· 2026-02-12 14:30
Core Viewpoint - Jiangsu Binhai, known as the "Home of Chinese Polygonatum," is leveraging cultural empowerment to enhance local specialty products and create diverse consumption scenarios [1]. Group 1: Industry Overview - Binhai produces 95% of China's Polygonatum, with plans to expand the planting area to over 5,000 acres by 2025 [1]. - The region's unique natural environment, characterized by alkaline, potassium-rich soil and a diverse water system, contributes to the high quality and yield of Polygonatum [3]. Group 2: Company Initiatives - Chen's Food Company, led by Chen Huawen, employs an "Internet + cooperative + base + farmers" business model to enhance local employment and income [3]. - The company has developed a range of Polygonatum products, including fresh juice, wine, and flower tea, through collaboration with universities and institutions, promoting specialization and scale in the industry [4]. Group 3: Cultural and Tourism Development - The establishment of the Polygonatum Intangible Cultural Heritage Museum showcases the plant's growth environment, historical legends, and traditional techniques, providing immersive experiences for visitors [7]. - Investments in a rural complex, including a camping and industry model, aim to create a tourism area that integrates Polygonatum cultivation, ecological planting, and recreational activities, thereby driving industry growth [7].
95%全国产量!盐城滨海让千年“仙草”成农旅融合新IP
Yang Zi Wan Bao Wang· 2025-11-07 15:27
Core Insights - The article highlights the transformation of a once barren land in Yancheng's Binhai County into a thriving hub for the cultivation of white fleeceflower, a traditional medicinal herb known for its health benefits [1][2][5] Group 1: Unique Growing Conditions - Binhai County produces 95% of China's white fleeceflower, benefiting from a unique combination of "Yin-Yang" water systems, alkaline soil rich in potassium, and significant temperature variations [2] - The region's ecological conditions have been recognized in historical texts for their medicinal properties, including benefits for liver and kidney health, anti-aging, and immune enhancement [2] Group 2: Agricultural and Ecological Integration - The company has established a 1,000-acre large-scale planting base, integrating 400 acres of ecological windbreak forests and 160 acres of fish ponds to create a symbiotic ecosystem [2] - The cultivation practices emphasize organic farming, avoiding chemical pesticides, and have earned recognition as a provincial-level green prevention demonstration base [2] Group 3: Tourism and Experience Innovation - The company has developed a camping base that combines nature experiences with educational opportunities about traditional Chinese medicine, enhancing visitor engagement [3] - The investment of 15 million yuan in the agritourism complex aims to create a vacation destination that promotes the fleeceflower industry and supports local economic development [3] Group 4: Industry Upgrading and Product Diversification - The company has modernized its processing capabilities, producing nearly 100 different products from fleeceflower, including tea, soluble granules, and health supplements [4] - As a national-level agricultural comprehensive development project, the company has extended its industry chain from raw material sales to deep processing and tourism integration [4] Group 5: Community and Economic Impact - The company's model of "enterprise + base + farmers" has created local employment opportunities, contributing to rural revitalization and community wealth [4][5] - The development of the fleeceflower industry exemplifies the potential of local specialties in driving rural economic growth and innovation [5]