Core Viewpoint - The article highlights the significant role of Bai Suishan as the official drinking water for the 15th National Games, showcasing its commitment to supporting China's sports development through innovative marketing strategies and a focus on public welfare [1][6][21]. Group 1: Event Participation and Marketing Strategy - Bai Suishan's presence was prominent throughout the National Games, from athlete refreshment stations to audience drinking points, demonstrating its comprehensive event support [1][19]. - The brand executed a multi-faceted content promotion strategy during the event, achieving extensive online and offline coverage [1][4]. - Offline marketing leveraged over 10,000 physical stores of China Sports Lottery, integrating brand image into everyday consumer scenarios [4]. - Online efforts included a "Find Bai Suishan" mini-program and social media campaigns that engaged users through interactive content [4][6]. Group 2: Sports and Public Welfare Integration - The collaboration with China Sports Lottery marked a significant shift for Bai Suishan from a mere sponsor to a builder of a sports public welfare ecosystem [6][14]. - The "Together to the National Games" initiative allowed public participation in sports events, enhancing community engagement [6][21]. Group 3: Brand Philosophy and Product Quality - Bai Suishan emphasizes a strategic investment in brand development, aligning its product quality with the spirit of sportsmanship [7][17]. - The natural mineral water sourced from deep underground contains essential minerals, making it ideal for athletes [16][17]. - Bai Suishan's commitment to quality and environmental sustainability is reflected in its strict water source protection and eco-friendly packaging initiatives [19][21]. Group 4: Broader Sports Engagement - Bai Suishan's involvement extends to international events, including tennis, basketball, and volleyball, showcasing its global sports marketing strategy [10][12]. - The brand has developed a comprehensive sports marketing matrix by sponsoring marathons and youth sports activities [12][13]. - A five-year partnership with Juventus highlights Bai Suishan's commitment to promoting sports culture exchange between China and Europe [14].