百岁山天然矿泉水
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五指山市委书记朱宏凌:进一步擦亮民族文化“金字招牌”
Hai Nan Ri Bao· 2026-02-01 02:06
一是在生态环境保护、乡村全面振兴、民族文化传承"三件大事"上挑大梁。坚持"三绿并举",重点 抓好热带雨林国家公园自然博物馆、雨林城市建设、"五零"绿色生态农业等工作,持续巩固全国首批美 丽乡村先行区创建成果,进一步擦亮黎锦、雨林童声合唱团等民族文化"金字招牌"。二是在高标准建设 自贸港中找准定位。用好自贸港政策红利,加快构建服务、货物贸易场景,做好外资、外贸、外籍、外 语、外宣"五外"文章,加快推动自贸港核心政策落地。三是在强产业抓项目促消费上唱大戏。压实产业 链"链长"责任制,大力发展七大主导产业,加快推动藤云麓·五指山体康旅综合体项目、百岁山天然矿 泉水生产基地等重点项目建设,大力提升创建"通什1988""南天圣水""山城好物""雨林秘境"等新消费场 景。四是在着力提高人民生活品质上做文章。加快提升中小学教育教学水平,推动优质医疗资源扩容下 沉,加强互嵌式社区建设。五是在防范化解各类风险上顾大局。不断提高风险识别处置能力,全力守好 国家安全、意识形态、生态环境、舆情社情、作风腐败"五条红线"。 五指山将认真贯彻落实省两会精神,抢抓机遇,锚定目标,加压奋进,努力实现一季度"开门红"和 全年"满堂红"。 五指 ...
盛会落幕,品牌留声:为十五运注入健康活力,百岁山做健康中国的同行者
Zhong Guo Zhi Liang Xin Wen Wang· 2025-11-27 09:24
Core Viewpoint - The article highlights the significant role of Bai Suishan as the official drinking water for the 15th National Games, showcasing its commitment to supporting China's sports development through innovative marketing strategies and a focus on public welfare [1][6][21]. Group 1: Event Participation and Marketing Strategy - Bai Suishan's presence was prominent throughout the National Games, from athlete refreshment stations to audience drinking points, demonstrating its comprehensive event support [1][19]. - The brand executed a multi-faceted content promotion strategy during the event, achieving extensive online and offline coverage [1][4]. - Offline marketing leveraged over 10,000 physical stores of China Sports Lottery, integrating brand image into everyday consumer scenarios [4]. - Online efforts included a "Find Bai Suishan" mini-program and social media campaigns that engaged users through interactive content [4][6]. Group 2: Sports and Public Welfare Integration - The collaboration with China Sports Lottery marked a significant shift for Bai Suishan from a mere sponsor to a builder of a sports public welfare ecosystem [6][14]. - The "Together to the National Games" initiative allowed public participation in sports events, enhancing community engagement [6][21]. Group 3: Brand Philosophy and Product Quality - Bai Suishan emphasizes a strategic investment in brand development, aligning its product quality with the spirit of sportsmanship [7][17]. - The natural mineral water sourced from deep underground contains essential minerals, making it ideal for athletes [16][17]. - Bai Suishan's commitment to quality and environmental sustainability is reflected in its strict water source protection and eco-friendly packaging initiatives [19][21]. Group 4: Broader Sports Engagement - Bai Suishan's involvement extends to international events, including tennis, basketball, and volleyball, showcasing its global sports marketing strategy [10][12]. - The brand has developed a comprehensive sports marketing matrix by sponsoring marathons and youth sports activities [12][13]. - A five-year partnership with Juventus highlights Bai Suishan's commitment to promoting sports culture exchange between China and Europe [14].