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将AI引入制作流程 国产游戏增势强劲
Industry Overview - The China gaming industry has shown significant growth in the first half of 2023, with actual sales revenue reaching 168 billion yuan, a year-on-year increase of 14.08%, and the user base expanding to nearly 679 million, marking a historical high [1] - The rapid growth of mini-program games is notable, with actual sales revenue of 23.276 billion yuan in the first half of 2023, reflecting a year-on-year increase of 40.2% [1] Market Dynamics - The success of new game releases and the sustained performance of evergreen games have contributed to the industry's revenue growth [1] - The trend towards high-quality games with cultural and commercial value is becoming more pronounced, indicating a shift from quantity to quality in the gaming sector [1] Technological Integration - The gaming industry is increasingly integrating AI technologies across various stages of game development, enhancing efficiency and innovation [3] - Major gaming companies, including Tencent and Baidu, are developing comprehensive AI solutions that cover creation, development, and operation phases, establishing a competitive edge in the AI gaming cloud sector [3] Cultural Significance - Games are recognized not only as entertainment products but also as important cultural carriers and avenues for technological innovation, contributing to the digital economy [3] - The industry is focusing on creating high-quality games that can represent "Made in China" as a symbol of reliability and excellence in the global gaming market [4]