完成起跑 为帮助服务商快速融入，百度提供了系统的方法论、工具和与激励政策，支持其实现从0-1冷启动与业 务破局。 百度营销体系改革升级进一步提速。自三季度起宣布将区域代理模式升级为服务商模式以来，百度营销 地区服务商体系合作伙伴数量已增加至153家，Q3新引入服务商98家。 顺势而为 激发活力 随着移动互联网时代向AI时代演进，从独家代理模式到服务商模式，是渠道营销范式走向更专业、高 效的重要迭代。百度相关人士表示，此次升级旨在让渠道体系真正回归市场标准，释放地区商业活力。 一批老牌代理商最先感受到了转型信号。追随百度十多年的代理商国技互联，在今年7月签约成为服务 商，国技集团精准事业部总经理钱叙宇表示，服务商模式让市场充分竞争，服务能力成为取胜关键，此 外打破区域限制，服务商能跨区域拓展客户，打开增量空间。 同样作为百度长期独家代理商的百泰一鼎总经理郑云龙认为，重大变化有助于老牌代理商跳出舒适区， 重新激发竞争力，尽管改革带来优胜劣汰，一些代理商因不适应而退出，但从长远看，市场将回归"良 币驱动"的格局。 意识到转型的重要性后，国技互联迅速展开自上而下的全面转型，动员千人团队投入新模式下的增量业 务开拓中。 ...

Core Insights - Baidu Marketing has announced the first batch of regional service providers for 2025, comprising 133 partners, with over 25 partners having collaborated for more than five years [1] - In Q3, Baidu introduced 78 new service providers across various provinces, including Beijing, Shandong, Hubei, and Guangdong, to enhance local business vitality [1] - The company is transitioning from an exclusive agency model to a service provider model in certain cities, aiming to align with market reforms and focus on service quality [1] Summary by Sections Service Provider Model - The new service provider model is designed to stimulate local business activity and create a more valuable service ecosystem [1] - Service providers will operate in authorized regions and benefit from incentive policies [1] Market Strategy - The upgrade of the channel system is a response to the shift in Baidu's search business strategy, emphasizing the need for market-oriented reforms [1] - Agents can choose their operational model, with many transitioning positively to the new service provider system and showing improved performance [1] Future Outlook - The ongoing evolution of the channel system is essential in the AI era, requiring agents to enhance their core service capabilities and explore new business models [1] - Baidu plans to continue recruiting more partners to expand its marketing system and support long-term growth for enterprise clients [2]