Core Insights - Mom's Garden showcased its "任我行" bone health series and "百草园" gut health products at the 8th China International Import Expo, gaining attention from major media outlets like CCTV and Xinhua [1][3] Group 1: Product Validation and Research - Mom's Garden has established a three-tier validation system: "Product Evidence - Sensory Verification - Clinical Evidence," focusing on Norwegian salmon bone calcium and citric acid calcium as core ingredients [3] - The brand collaborates with Fudan University Zhongshan Hospital to conduct clinical research aimed at evaluating the actual effects of salmon bone calcium on bone health [3] - During the expo, Mom's Garden announced the establishment of a Bone Health Research Institute to further expand partnerships with top medical and testing institutions in China [3] Group 2: Industry Trends and Competitive Landscape - Industry observers note that Mom's Garden's evidence-based approach is shifting competition from "price wars" and "marketing wars" back to "quality wars" and "effectiveness wars" [4] - The brand's comprehensive scientific system, from raw material safety to clinical validation, aligns with the principles of evidence-based medicine and provides a valuable case for cross-border collaboration and localized innovation in the health sector [4] - The introduction of the "Evidence Pyramid" model by Mom's Garden aims to transform calcium supplementation behavior from "experience-based" to "evidence-based," offering a reference path for the scientific development of the bone health industry in China [3][4]