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进博观察丨科学实证再获肯定 Mom's Garden进博亮相引央媒聚焦
Cai Fu Zai Xian· 2025-12-02 02:42
新华社则重点关注了品牌在进博会期间举办的"从经验到实证:科学守护骨骼健康新纪元"主题发布会, 并对其发布的"实证金字塔"模型给予积极评价。报道认为,该模型将"腰腿有力"等主观体感拆解为"连 续行走时长""夜间起身次数"等可量化指标,并形成系统的《用户体验报告书》,推动补钙行为从"经验 型"向"证据型"转变,为中国骨骼健康行业的科学化发展提供了可参考的路径。 作为品牌科学实证体系的支撑,Mom's Garden在本届进博会期间宣布成立骨骼健康研究院,并进一步拓 展与国内顶尖医疗机构及检测机构的合作,持续推进中德科研资源在骨骼健康领域的对接与落地。 行业观察指出,Mom's Garden任我行以科学证据为核心的实践,正推动行业竞争从"价格战""营销战", 回归到产品本身的"品质战""效果战"。品牌通过构建从原料安全到临床验证的全链路科学体系,践行 从"宣传有效"到"证据有效"的转变,这不仅与医学界遵循的"循证医学"原则高度契合,也为健康领域的 跨境合作与本土化创新提供了具有参考价值的案例。 第八届中国国际进口博览会期间,德国高端成人膳食营养品牌 Mom's Garden 携旗下"任我行"骨骼健康 系列及"百草园" ...
美赞臣科学实证新成果发布 “双轮驱动”全生命周期营养创新
Zheng Quan Ri Bao Wang· 2025-10-27 10:48
Core Insights - The 10th China Special Food Conference highlighted the scientific achievements of Mead Johnson's children's nutrition brand, Xueyouli, particularly its positive impact on children's bone health through its formula containing colostrum alkaline protein and folic acid [1][2] - The research emphasizes the importance of scientific evidence in validating product efficacy and addressing parents' rational needs in children's nutrition [1][2] - Mead Johnson's commitment to scientific research and innovation is underscored by its 120-year history and its dual strategy focusing on both infant and children's adult nutrition [2][3] Group 1 - The study presented at the conference indicates that the combination of colostrum alkaline protein and folic acid in milk powder can activate the GH-IGF-1 axis, supporting linear bone growth and bone mass accumulation in children [2] - The findings suggest that the enhanced nutritional formula not only promotes height growth but also reduces the risk of obesity during puberty and potential long-term metabolic disorders [2] - Mead Johnson's senior vice president emphasized the brand's ability to adapt to consumer needs and its focus on breast milk as the gold standard for research, driving formula innovation through scientific evidence [2][3] Group 2 - The release of this research expands Mead Johnson's scientific evidence into the children's nutrition sector, marking a breakthrough in its dual strategy for infant and children's adult nutrition [3] - Mead Johnson has a decade-long research history in the field of milk fat globule membrane (MFGM) and holds 158 patents, establishing itself as a leader in this area [3] - The two major scientific validations this year further solidify Mead Johnson's industry-leading position and demonstrate its comprehensive and continuous approach to lifecycle nutrition [3]
美赞臣中国:坚持科学实证实现品牌“真实增量”
财富FORTUNE· 2025-09-30 13:27
Core Insights - The article emphasizes the importance of understanding consumer needs to achieve "real growth" in the infant and maternal industry, as discussed by the CEO of Mead Johnson China, Xiao Jingjing, at the Fortune Global 500 Summit [1][3]. Group 1: Industry Challenges and Opportunities - The global economy is facing multiple transformative forces, including the rise of artificial intelligence and an aging population, which pose challenges such as fluctuating birth rates and rational consumer behavior in the maternal and infant industry [3]. - Mead Johnson's philosophy is centered around providing the best start for babies, aligning with mothers' enduring wishes, and driving product innovation through scientific evidence [3][4]. Group 2: Scientific Research and Product Innovation - Mead Johnson has a long history of scientific research, having accumulated over 1,080 global patents and more than 100 scientific research outcomes, which have been cited over 9,200 times in the industry [4]. - The company has pioneered the exploration of Milk Fat Globule Membrane (MFGM), a key component in breast milk, which contains over 1,000 nutrients and plays a significant role in infant immune development and cognitive growth [6]. - Recent studies published in top academic journals have confirmed the positive effects of MFGM on cognitive development in infants, demonstrating its importance in enhancing brain structure and function [7]. Group 3: Product Development and Market Strategy - Mead Johnson has developed a comprehensive nutritional solution for all life stages, addressing market challenges posed by demographic changes, with products targeting both infants and older adults [8]. - The company has strengthened its brand trust through various initiatives, including collaborations with health associations and engaging in educational outreach to alleviate parenting anxiety [10].
inne全球临床验证体系CBME首发,掀起“效果革命”持续引领儿童营养行业再升级
Jiang Nan Shi Bao· 2025-07-21 06:41
Core Viewpoint - The article emphasizes the importance of "clinical validation" as a key standard for assessing the quality of children's health products, particularly calcium supplements, in the context of evolving scientific parenting concepts [1][4]. Group 1: Industry Developments - The CBME International Pregnancy, Baby, and Child Exhibition in Shanghai showcased the German children's nutrition brand inne, which launched a comprehensive clinical validation system for children's nutrition [1][3]. - Inne is leading a revolution in the industry by transitioning from "experience-driven" to "scientific evidence" in children's nutrition, establishing a new benchmark for product efficacy verification [2][11]. - The academic conference highlighted the shift in the industry towards clinical evidence as the core principle for children's nutritional supplements, marking a new era in the sector [1][11]. Group 2: Clinical Research and Findings - Clinical research conducted by inne in collaboration with various prestigious medical institutions has demonstrated the effectiveness of their calcium products, particularly the patented ingredient Kidtal, in promoting children's growth and bone health [5][7]. - The research findings have been published in the top-tier nutrition journal "Nutrients," indicating international academic recognition of the scientific validity and effectiveness of inne's products [5][6]. - Experts at the conference emphasized the necessity of clinical validation as the "gold standard" for assessing the safety and efficacy of calcium supplements for children [4][7]. Group 3: Future Directions - Inne plans to continue its commitment to scientific innovation and deepen its exploration of clinical validation, aiming to provide safer, more effective, and precise nutritional solutions for children's health [12]. - The establishment of the inne Institute of Nutrition and Health signifies a new phase in the company's efforts to integrate cutting-edge research into practical products for consumers [8][10].