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 美赞臣科学实证新成果发布 “双轮驱动”全生命周期营养创新
 Zheng Quan Ri Bao Wang· 2025-10-27 10:48
美赞臣中国高级副总裁赵丽表示,今年适逢美赞臣120周年。品牌能穿越百年周期,关键在于始终洞悉 消费者需求,并以"给宝宝一生更好的开始"为理念,不断通过科研投入将母乳作为最高研究对象,以科 学实证驱动配方创新,力求让婴配粉的营养功能尽可能地贴近宝宝天生需求。科学实证始终是美赞臣的 核心内驱力,在"婴幼儿+儿童成人"双轮驱动战略下,持续兑现营养科学创新的百年承诺。 研究的发布,将美赞臣科学实证拓展至儿童营养领域,也标志着"双轮驱动"的儿童成人板块获得新突 破,开始全速转动。 美赞臣在儿童营养领域的科学突破,其根源基于对母乳的理解以及婴幼儿营养领域的科研积淀。美赞臣 是乳脂球膜(MFGM)研究领域的先行者,拥有长达十年的科研历程,一直视母乳为最高标准的研究 对象。早在2016年推出首款富含MFGM的配方奶粉蓝臻,开创了MFGM应用的先河。值得一提的是, 美赞臣在MFGM领域布局了158项专利,是这一领域研究的佼佼者,体现其始终长期践行婴幼儿健康发 育的承诺。 本报讯 (记者梁傲男)10月23日,第十届中国特殊食品大会于西安举办,美赞臣受邀出席大会,发布 旗下儿童营养品牌学优力获得的科学实证成果。 该项研究结果显示, ...
 美赞臣中国:坚持科学实证实现品牌“真实增量”
 财富FORTUNE· 2025-09-30 13:27
 Core Insights - The article emphasizes the importance of understanding consumer needs to achieve "real growth" in the infant and maternal industry, as discussed by the CEO of Mead Johnson China, Xiao Jingjing, at the Fortune Global 500 Summit [1][3].   Group 1: Industry Challenges and Opportunities - The global economy is facing multiple transformative forces, including the rise of artificial intelligence and an aging population, which pose challenges such as fluctuating birth rates and rational consumer behavior in the maternal and infant industry [3]. - Mead Johnson's philosophy is centered around providing the best start for babies, aligning with mothers' enduring wishes, and driving product innovation through scientific evidence [3][4].   Group 2: Scientific Research and Product Innovation - Mead Johnson has a long history of scientific research, having accumulated over 1,080 global patents and more than 100 scientific research outcomes, which have been cited over 9,200 times in the industry [4]. - The company has pioneered the exploration of Milk Fat Globule Membrane (MFGM), a key component in breast milk, which contains over 1,000 nutrients and plays a significant role in infant immune development and cognitive growth [6]. - Recent studies published in top academic journals have confirmed the positive effects of MFGM on cognitive development in infants, demonstrating its importance in enhancing brain structure and function [7].   Group 3: Product Development and Market Strategy - Mead Johnson has developed a comprehensive nutritional solution for all life stages, addressing market challenges posed by demographic changes, with products targeting both infants and older adults [8]. - The company has strengthened its brand trust through various initiatives, including collaborations with health associations and engaging in educational outreach to alleviate parenting anxiety [10].
 inne全球临床验证体系CBME首发,掀起“效果革命”持续引领儿童营养行业再升级
 Jiang Nan Shi Bao· 2025-07-21 06:41
 Core Viewpoint - The article emphasizes the importance of "clinical validation" as a key standard for assessing the quality of children's health products, particularly calcium supplements, in the context of evolving scientific parenting concepts [1][4].   Group 1: Industry Developments - The CBME International Pregnancy, Baby, and Child Exhibition in Shanghai showcased the German children's nutrition brand inne, which launched a comprehensive clinical validation system for children's nutrition [1][3]. - Inne is leading a revolution in the industry by transitioning from "experience-driven" to "scientific evidence" in children's nutrition, establishing a new benchmark for product efficacy verification [2][11]. - The academic conference highlighted the shift in the industry towards clinical evidence as the core principle for children's nutritional supplements, marking a new era in the sector [1][11].   Group 2: Clinical Research and Findings - Clinical research conducted by inne in collaboration with various prestigious medical institutions has demonstrated the effectiveness of their calcium products, particularly the patented ingredient Kidtal, in promoting children's growth and bone health [5][7]. - The research findings have been published in the top-tier nutrition journal "Nutrients," indicating international academic recognition of the scientific validity and effectiveness of inne's products [5][6]. - Experts at the conference emphasized the necessity of clinical validation as the "gold standard" for assessing the safety and efficacy of calcium supplements for children [4][7].   Group 3: Future Directions - Inne plans to continue its commitment to scientific innovation and deepen its exploration of clinical validation, aiming to provide safer, more effective, and precise nutritional solutions for children's health [12]. - The establishment of the inne Institute of Nutrition and Health signifies a new phase in the company's efforts to integrate cutting-edge research into practical products for consumers [8][10].