Core Insights - The article highlights how Pechoin, a 94-year-old brand, has successfully transformed into a popular beauty brand on Douyin during the 2025 Double 11 shopping festival, indicating a significant shift in its market strategy and consumer engagement [3][9]. Group 1: Brand Transformation - Pechoin's success is attributed to its evolution from a "classic brand" to a "contemporary brand," leveraging the vibrant Douyin e-commerce ecosystem for growth [4]. - The brand's strategic upgrade from "natural herbal" to "scientific herbal" reflects a commitment to modern consumer needs while respecting its heritage [11][13]. - The launch of the "Super A Bottle Series" showcases Pechoin's focus on scientific innovation, with upgraded patented technologies and a clear market positioning [13][16]. Group 2: Content Ecosystem - Pechoin has developed a multi-layered content strategy that combines "fast content" for immediate sales activation and "slow content" for building brand value [17][18]. - The "fast content" includes short videos and live broadcasts that quickly engage consumers, while "slow content" focuses on deeper brand storytelling through collaborations and advertisements [17][18]. - This dual approach allows Pechoin to not only drive sales but also establish long-term brand loyalty and recognition [17][18]. Group 3: Platform Synergy - Pechoin actively collaborates with Douyin to leverage platform policies for growth, such as the "Navigational Plan" during the Double 11 event, which provided significant support [21]. - The brand's innovative strategies, like integrating intangible cultural heritage into product promotion, have garnered additional platform support [21]. - The synergy between product strength, content strategy, and platform policies has resulted in substantial sales achievements, exemplifying a successful model for other brands [21][23]. Group 4: Cultural and Long-term Strategy - Pechoin emphasizes cultural confidence as a differentiating factor, creating products that resonate with consumers through deep cultural narratives [25][26]. - The brand's commitment to long-term investment in research and social responsibility is evident in its consistent R&D efforts and community engagement initiatives [27][28]. - By adopting a user-centric approach, Pechoin has demonstrated the importance of listening to consumer feedback and adapting products accordingly, which is crucial for differentiation in a saturated market [30][31]. Group 5: Conclusion - Pechoin's journey on Douyin exemplifies how a classic brand can thrive in a competitive landscape by embracing innovation, content-driven strategies, and platform collaboration [33][34]. - The article suggests that as more brands follow Pechoin's lead, the era of Chinese brands could be entering a new phase of growth and recognition [34].