Core Insights - The article highlights how Pechoin, a 94-year-old brand, has successfully transformed into a popular beauty brand on Douyin during the 2025 Double 11 shopping festival, indicating a significant shift in its market strategy and consumer engagement [3][9]. Group 1: Brand Transformation - Pechoin's success is attributed to its evolution from a "classic brand" to a "contemporary brand," leveraging the vibrant Douyin e-commerce ecosystem for growth [4]. - The brand's strategic upgrade from "natural herbal" to "scientific herbal" reflects a commitment to modern consumer needs while respecting its heritage [11][13]. - The launch of the "Super A Bottle Series" showcases Pechoin's focus on scientific innovation, with upgraded patented technologies and a clear market positioning [13][16]. Group 2: Content Ecosystem - Pechoin has developed a multi-layered content strategy that combines "fast content" for immediate sales activation and "slow content" for building brand value [17][18]. - The "fast content" includes short videos and live broadcasts that quickly engage consumers, while "slow content" focuses on deeper brand storytelling through collaborations and advertisements [17][18]. - This dual approach allows Pechoin to not only drive sales but also establish long-term brand loyalty and recognition [17][18]. Group 3: Platform Synergy - Pechoin actively collaborates with Douyin to leverage platform policies for growth, such as the "Navigational Plan" during the Double 11 event, which provided significant support [21]. - The brand's innovative strategies, like integrating intangible cultural heritage into product promotion, have garnered additional platform support [21]. - The synergy between product strength, content strategy, and platform policies has resulted in substantial sales achievements, exemplifying a successful model for other brands [21][23]. Group 4: Cultural and Long-term Strategy - Pechoin emphasizes cultural confidence as a differentiating factor, creating products that resonate with consumers through deep cultural narratives [25][26]. - The brand's commitment to long-term investment in research and social responsibility is evident in its consistent R&D efforts and community engagement initiatives [27][28]. - By adopting a user-centric approach, Pechoin has demonstrated the importance of listening to consumer feedback and adapting products accordingly, which is crucial for differentiation in a saturated market [30][31]. Group 5: Conclusion - Pechoin's journey on Douyin exemplifies how a classic brand can thrive in a competitive landscape by embracing innovation, content-driven strategies, and platform collaboration [33][34]. - The article suggests that as more brands follow Pechoin's lead, the era of Chinese brands could be entering a new phase of growth and recognition [34].

Core Viewpoint - The article discusses the advancements in skincare technology, particularly focusing on the dual mechanisms of antioxidant and anti-glycation, which are crucial for addressing skin aging and pigmentation issues caused by oxidative stress and glycation processes [2][8][18]. Group 1: Research and Development - Proya has made significant breakthroughs in addressing the challenges of oxidative and glycation damage, presenting their findings at the "Cognition and Practical Innovation of Antioxidant and Anti-Glycation Mechanisms" forum [3][7]. - The research team revealed the dual-target regulation mechanism involving Nrf2 and GLO-1, which are essential for combating oxidative stress and glycation [4][5][18]. - The newly launched dual-antioxidant essence "Whitening Special Edition" utilizes the "dual-antioxidant + dual-pathway whitening" approach to tackle these technical challenges [5][25]. Group 2: Mechanisms of Skin Aging - Skin aging is categorized into intrinsic and extrinsic aging, with extrinsic aging primarily caused by environmental factors like UV exposure, leading to excessive ROS production and subsequent skin damage [8]. - Glycation, a non-enzymatic reaction, occurs when excess sugars bind to collagen and elastin, forming irreversible advanced glycation end products (AGEs), which contribute to skin dullness and loss of elasticity [9][11]. - The interplay between oxidative stress and glycation exacerbates skin damage, creating a vicious cycle that accelerates pigmentation issues [11][13]. Group 3: Product Innovation - Proya's dual-antioxidant essence has shown a 216% increase in Nrf2 levels and a 206.25% increase in GLO-1 levels, significantly reducing ROS and AGEs, with reductions of 53.44% and 79.57% in oxidative and glycation damage, respectively [21][24]. - The product incorporates a five-fold antioxidant matrix and a three-fold anti-glycation matrix, enhancing its efficacy against oxidative and glycation damage [26][28]. - The essence has received the Whitening Special Certificate, validating its effectiveness and quality [28]. Group 4: Market Trends and Consumer Insights - The launch of the dual-antioxidant essence reflects Proya's deep understanding of current consumer demands, shifting from "low price high quality" to "scientific value visualization" [37]. - There is a growing trend among consumers towards understanding the mechanisms behind skincare ingredients, moving from a focus on "star ingredients" to "validated mechanisms" [37]. - Proya's commitment to research and innovation positions it as a leader in the beauty industry, driving advancements in the entire skincare market [36][37].