2 0 2 5 年 双 11 大 促 正 如 火 如 荼 之 时 ， 百 雀 羚 在 抖 音 双 十 一 大 促 中 成 为 最 受 欢 迎 的 美 妆 品 牌 之 一，销量位列抖音第一阶段美容护肤品牌榜前列。 这一刻，市场不禁要问：这个拥有9 4年历史、承载着几代人集体记忆的经典品牌，是如何在年 轻人聚集的抖音赛场，完成"逆生长"并在竞争激烈的美妆赛道中占据重要位置？它的热销，究 竟是偶然的爆发，还是揭示了一种植根于新电商生态的、可复制的新增长范式？ 为探寻答案，《FBe a u t y未来迹》特与百雀羚公司副总经理兼新零售电商总经理毛茂竹展开深 度对话。在这场交流中我们发现，答案或许正藏在百雀羚从"经典品牌"迈向"时代品牌"的焕新 之路里，而这条路，恰由抖音电商这片最富活力的土壤所铺就。 电商行业步入存量竞争阶段，增长的"不确定性"成为多数品牌的共同挑战。在此背景下，抖音 电商却凭借对"内容本质"的聚焦与生态体系的持续优化，为品牌提供了对抗"不确定性"的"确 定性"增长支撑。 需 要 强 调 的 是 ， 这 种 确 定 性 并 非 来 自 偶 然 的 流 量 倾 斜 ， 而 是 源 于 平 台 对 电 商 ...

Core Viewpoint - The article discusses the advancements in skincare technology, particularly focusing on the dual mechanisms of antioxidant and anti-glycation, which are crucial for addressing skin aging and pigmentation issues caused by oxidative stress and glycation processes [2][8][18]. Group 1: Research and Development - Proya has made significant breakthroughs in addressing the challenges of oxidative and glycation damage, presenting their findings at the "Cognition and Practical Innovation of Antioxidant and Anti-Glycation Mechanisms" forum [3][7]. - The research team revealed the dual-target regulation mechanism involving Nrf2 and GLO-1, which are essential for combating oxidative stress and glycation [4][5][18]. - The newly launched dual-antioxidant essence "Whitening Special Edition" utilizes the "dual-antioxidant + dual-pathway whitening" approach to tackle these technical challenges [5][25]. Group 2: Mechanisms of Skin Aging - Skin aging is categorized into intrinsic and extrinsic aging, with extrinsic aging primarily caused by environmental factors like UV exposure, leading to excessive ROS production and subsequent skin damage [8]. - Glycation, a non-enzymatic reaction, occurs when excess sugars bind to collagen and elastin, forming irreversible advanced glycation end products (AGEs), which contribute to skin dullness and loss of elasticity [9][11]. - The interplay between oxidative stress and glycation exacerbates skin damage, creating a vicious cycle that accelerates pigmentation issues [11][13]. Group 3: Product Innovation - Proya's dual-antioxidant essence has shown a 216% increase in Nrf2 levels and a 206.25% increase in GLO-1 levels, significantly reducing ROS and AGEs, with reductions of 53.44% and 79.57% in oxidative and glycation damage, respectively [21][24]. - The product incorporates a five-fold antioxidant matrix and a three-fold anti-glycation matrix, enhancing its efficacy against oxidative and glycation damage [26][28]. - The essence has received the Whitening Special Certificate, validating its effectiveness and quality [28]. Group 4: Market Trends and Consumer Insights - The launch of the dual-antioxidant essence reflects Proya's deep understanding of current consumer demands, shifting from "low price high quality" to "scientific value visualization" [37]. - There is a growing trend among consumers towards understanding the mechanisms behind skincare ingredients, moving from a focus on "star ingredients" to "validated mechanisms" [37]. - Proya's commitment to research and innovation positions it as a leader in the beauty industry, driving advancements in the entire skincare market [36][37].