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“弄潮”三十二载 “中国皮革之都”锚定时尚新坐标
Zhong Guo Xin Wen Wang· 2025-07-14 20:39
Core Viewpoint - The 32nd Haining China Leather Expo highlights Haining's transformation from a traditional leather industry base to a comprehensive fashion hub, showcasing a diverse range of products and innovative designs [1][2][3] Industry Overview - Haining has evolved into Asia's largest and most comprehensive leather market, with approximately 3.7 million square meters of space, accounting for about 90% of China's leather jacket production and generating an annual output value exceeding 76 billion RMB [2] - The city is positioning itself as a benchmark for the fashion industry in China, integrating design and market dynamics to expand beyond leather into a full range of fashion categories [2] Innovations and Trends - The expo features innovative products such as leather combined with hemp and embroidery, as well as new styles like down jackets made from Xiangyun fabric and Songjin fur coats, reflecting a commitment to environmental aesthetics [3] - The integration of AI technology and rapid response systems allows for customized samples to be completed within 72 hours after selection, showcasing the industry's adaptability and innovation [2] Events and Activities - The expo includes various activities such as trend releases, brand showcases, and industry matchmaking, which aim to interlink the design, production, and sales value chains [3] - Haining is also focusing on online ecosystem development, with projected live-streaming sales in the leather industry reaching nearly 20 billion RMB by 2024, indicating a shift towards digital commerce [3] Future Plans - Haining is set to advance the transformation of the leather city, emphasizing space renovation, ecological restoration, and industrial upgrades, with the goal of creating an internet fashion industry platform named "Haisang Youpin" by 2025 [3]