Core Viewpoint - The article highlights the launch of "Yizhao Xiangshan • Zhi Yuan Qian Xing" public welfare financial brand by China Merchants Securities, which includes the establishment of the first ESG public welfare financial laboratory in the industry, aiming to integrate public welfare with financial innovation and ESG principles [2][7]. Summary by Sections Public Welfare Financial Services - China Merchants Securities has introduced the "Yizhao Xiangshan" series, focusing on educational and elderly care themes, with a cumulative signed scale exceeding 800 million yuan, covering nearly a thousand investors [3][5]. - The company aims to support national technological self-reliance and social wealth preservation through innovative public welfare financial services [3]. Fund Advisory Public Welfare Combinations - The company launched a series of public welfare financial services in September 2024, offering both collective and customized service models, including money market and bond product combinations [4]. - Each theme (education and elderly care) features a money market and a bond fund combination, with three products having a subscription threshold of 1,000 yuan and one at 10,000 yuan, catering to low-risk investors [4]. - The advisory fee for three products is set at 0.1% per year, while one product is at 0.2% per year, with over 50% of the advisory fees being allocated to public welfare initiatives [4]. Wealth Towards Good Ecology - The chairman of the Shenzhen Aging Development Foundation emphasized the importance of financial innovation in supporting the sustainable development of public welfare institutions [6]. - The first donation for the elderly care project has been completed, focusing on creating safe living environments for the elderly [6]. - The educational project aims to assist children in remote areas through partnerships with local foundations [6]. ESG Public Welfare Financial Innovation Laboratory - The ESG public welfare financial innovation laboratory will collaborate with the Shenzhen Social Responsibility Center to explore standardized paths for public welfare finance [7]. - The laboratory will focus on research, product design, and standard formulation in the public welfare finance sector [7]. Systematic Pension Advisory - As part of the national response to aging, pension finance is a key focus area, with China Merchants Securities offering a comprehensive pension advisory service [8]. - The service includes designing public welfare fund advisory combinations and providing personalized pension advisory solutions [8]. - The company emphasizes low investment thresholds and low volatility characteristics in its public welfare fund advisory combinations to enhance customer experience [8]. Investment Strategy and Customer Focus - The company aims to provide accurate market assessments and asset allocation advice, highlighting the importance of a customer-centric approach [9]. - Over the past three years, clients who signed up for the fund advisory services have seen significantly higher average returns compared to those who did not [9].