首次系统描绘中国大陆慈善组织资产管理全景的《慈善组织投资专项调研报告》近日由招商 证券 ESG 公益金融实验室联合招商证券公益基金会、深圳市创新企业社会责任促进中心共同 发布。报告深入分析了慈善组织资产管理面临的挑战与机遇，为慈善资产实现保值增值提供 了前瞻性建议和实操参考。 近年来，我国慈善事业持续健康发展， 2024 年，中国大陆社会组织捐赠收入达 1297.9 亿 元，基金会总量已突破 9800 家。然而，行业在快速发展的同时，也面临资产管理能力不 足、投资收益偏低等结构性挑战。在此背景下，报告通过详实的数据与案例，梳理了海内外 慈善资产管理模式，聚焦中国慈善组织在投资管理中的核心痛点与发展趋势。 慈善资产投资收益偏低，专业管理能力待提升 当前我国慈善资产年均投资收益率不高，资产实际面临缩水压力。随着利率长期下行，以往 依赖银行存款的模式难以为继，同时专业人才缺失、管理制度不健全、区域发展不平衡等问 题凸显。新《慈善法》及配套政策的实施，既为慈善投资提供了更清晰的规范，也对其专业 化、规范化提出了更高要求。 从 " 保守闲置 " 向 " 专业增值 " 转型关键期 报告指出，中国慈善组织的资产管理正站在从 ...

三湘大地上，袁隆平慈善信托承载着"禾下乘凉梦"的美好愿景，让"一稻济世，万家粮足"梦想成为现 实；在江苏张家港永合社区，得益于永卓控股永联村乡村振兴慈善信托，独居失能老人实现"老有所 养"，金融助力托举银发群体"夕阳红"；太行山下，申纪兰乡村振兴慈善信托正为乡村全面振兴注入金 融活水……这些信托的背后，不仅是农业银行践行金融为民理念的生动注脚，更是金融向实向善的真实 缩影。 农业银行持续聚焦"三农"县域重点领域，在公益金融模式日趋成熟后，积极探索以专业能力赋能乡村全 面振兴，依托遍布城乡的网点和服务优势，搭建连接慈善与乡村振兴的金融桥梁，以精准资源匹配机 制，让更多金融活水灌溉"三农"沃土。近年来，农业银行围绕乡村振兴五大领域，已推动落地乡村振兴 主题慈善信托23单，总规模为3亿元。 2024年11月落地的1亿元永卓控股永联村乡村振兴慈善信托（以下简称"永卓慈善信托"），是《中华人 民共和国慈善法》实施以来由民营企业设立的资金规模最大的乡村振兴慈善信托。该信托落地的背后， 是农业银行服务乡村振兴和慈善事业发展的生动实践。 永联村建立在长江滩涂之上，历史上曾是苏州的贫困村，伴随着改革开放的春风，永联村乡镇经济持 ...

2025年12月13日，由中国社会工作教育协会金融社会工作专业委员会、广东财经大学主办，深圳市创新企业社会责任促进中心、公益金融发展研究中心、招 商期货有限公司联合承办，香蜜玫瑰公益金融慈善信托、上海大方如山信息咨询有限公司协办的"公益金融与金融社会工作分论坛"在广东财经大学广州校区 隆重举行。本次论坛汇聚上百名政府、学界、企业及公益界多方专业力量，共同探讨公益金融与金融社会工作的融合路径，推动粤港澳大湾区慈善信托与公 益金融创新实践。 作为本次分论坛的核心发起单位，广东省公益金融试验区-公益金融发展研究中心和深圳市创新企业社会责任促进中心一直致力于搭建公益金融跨界对话平 台、理念普及与实践落地，推动中国公益金融生态圈建设。论坛围绕"公益金融实验室""金融+公益投教生态""社区金融教育""慈善信托发展"等议题展开多 层次、多角度的研讨与交流。 北上深专家齐聚，共同倡议公益金融生态圈建设 中国光彩促进会常务理事、中华慈善总会专家委委员、深圳市政协常委房涛分享"以公益金融实验室为创新的可持续金融实践"主题，举例建设银行、农业银 行、招商证券等持牌金融机构建设公益金融实验室的重点案例，倡导更广大的金融系统全面应用公 ...

Group 1 - The core theme of the 2025 Bay Area Financial Annual Conference is "AI New Wave, Financial New Ecology," focusing on the integration of AI and finance to explore high-quality financial development solutions [2] - Experts at the conference emphasized the importance of AI as a driving force for economic transformation, highlighting its role in the Guangdong-Hong Kong-Macao Greater Bay Area as a leader in this change [2] - The conference featured notable speakers, including Wu Xiaoqiu, who discussed the historical transformation of China's economy and finance, emphasizing the shift from a "shortage economy" to an "overabundance economy" [4][5] Group 2 - Wu Xiaoqiu proposed that the focus of policies should shift from expanding supply to effectively managing excess and expanding domestic demand, with an emphasis on structural adjustment and industrial upgrading [4] - He highlighted the necessity of a modern financial system based on capital markets to support high-tech enterprises and meet the diverse financial needs of residents [5][6] - The importance of financial innovation alongside effective regulation was stressed to retain high-net-worth clients and prevent capital outflow [5] Group 3 - AI is seen as a core force in reshaping financial operations and service models, driving a dual enhancement of efficiency and intelligence in the financial sector [8][9] - Financial institutions are encouraged to leverage AI for competitive advantage by enriching data, expanding application scenarios, and addressing AI safety risks [9][10] - The "Ping An Brain" intelligent engine exemplifies the application of AI across various sectors, significantly reducing labor costs and enhancing operational efficiency [9][10] Group 4 - The concept of "public welfare finance" was introduced as a new financial paradigm emphasizing social responsibility and value creation, with the Greater Bay Area identified as a natural testing ground for such initiatives [12][13] - The potential for public welfare finance to enhance the effectiveness of charitable donations and create sustainable financial products was discussed, with a focus on addressing social issues [13][14] - Future trends in public welfare finance include the need for diverse financial institutions to collaborate and innovate in service of social value [13][14] Group 5 - A report on "Technology Finance Empowerment" was released, highlighting the Bay Area's role in forming a multi-layered financial support system for technology enterprises [15][16] - The report identified structural challenges such as insufficient early-stage capital supply and the need for improved cross-border financial collaboration [15][16] - Recommendations for future development include enhancing top-level design, optimizing capital supply systems, and fostering collaboration among financial institutions [16] Group 6 - The roundtable forum discussed the deep integration of AI and finance, with experts agreeing that AI is a key driver of high-quality development in the financial sector [17][18] - Challenges such as data governance, risk management, and organizational adaptation were identified as critical areas for improvement [17][18] - The discussion underscored the need for compliance in data usage and the importance of human oversight in AI-driven financial decision-making [18][19]

Core Insights - The 2025 Bay Area Financial Annual Conference emphasizes the integration of AI and finance, focusing on the theme "AI New Wave, Financial New Ecology" [2] - The conference highlights the potential of public finance as a new financial model that emphasizes social responsibility and impact [3] Group 1: Public Finance Development - Public finance is identified as a natural testing ground in the Greater Bay Area, with significant application prospects for social impact financial products [2] - The development of public finance is expected to become a standard for major financial institutions, similar to the current status of charitable trusts [3] - Financial institutions are seen as key players in wealth distribution, with the ability to leverage financial tools for social value creation [3] Group 2: Ecological Diversity in Finance - The financial ecosystem in the Greater Bay Area requires both large financial institutions and smaller organizations to thrive, each with tailored financial products and models [3] - Large institutions can establish public finance laboratories to innovate and address social needs, while smaller organizations can engage in community financial education and collaborate with established NGOs [3] - The Greater Bay Area is positioned as a hub for technological innovation, with a responsibility to expand the boundaries of social value [3] Group 3: Economic Opportunities - There is a significant "benevolent economy" blue ocean behind social issues, and the first to build financial infrastructure for this market will gain a competitive edge [4]

Core Insights - The collaboration between Xinyin Wealth Management and McDonald's is reshaping financial services by integrating finance, food, and charity into daily life, promoting inclusive development in the asset management industry [1][2][8] Group 1: Innovative Charity Initiatives - Xinyin Wealth Management introduced a "gamified charity" model at the Beijing station of the "Love You, Me, McDonald's Future" charity market, where participation in games led to corporate donations, transforming traditional charity into a two-way creation [2] - Since 2023, Xinyin Wealth Management has launched 29 charity financial products, raising over 22 billion yuan and donating more than 15 million yuan, benefiting over 300 schools and more than 70,000 children nationwide [2] Group 2: Financial Knowledge Dissemination - The first financial knowledge-themed McDonald's restaurant opened in Shanghai, designed to reach a broad audience, serving approximately 12,000 visitors monthly, equivalent to half a year’s traffic at a traditional bank branch [4][8] - The collaboration has led to the creation of engaging content that simplifies financial knowledge, such as anti-fraud tips and investment principles, making learning accessible during casual dining experiences [4][5] Group 3: Systematic Investor Education - Xinyin Wealth Management has restructured its investor education model, ensuring high-quality content through a dedicated team and regular activities tailored to different demographics, including seniors and youth [7] - The "Childlike Heart Together" financial literacy campaign aims to extend financial education to over 3,000 young people across multiple schools in Shanghai [7] Group 4: Industry Implications - The partnership illustrates a shift in financial services from a "high-cold professional" approach to a "friendly to the public" model, emphasizing the importance of engaging content and effective outreach [8] - The charity market increased family donation willingness by 40%, and the themed restaurant served over 120,000 visitors, showcasing the social value of this collaboration [8]

Group 1 - The core idea is to mobilize social forces for cultural construction through innovative models, enabling shared cultural achievements in the community [1] - The concept of public finance allows everyone, regardless of their background, to participate in cultural development, fostering a sense of community involvement [1] - The "Shiliuizi Plan" aims to promote national language and reading among children in rural areas, supported by various platforms for broader participation [1] Group 2 - Utilizing financial thinking and market mechanisms can enhance the operational efficiency and sustainability of public welfare projects, shifting from a "blood transfusion" model to a "blood production" model [2] - The 100th "Little Shiliu Book House" is set to be established in Shangqiu, supported by local enterprises, indicating a growing commitment to community literacy [2] - Collaboration with companies like Mixue Ice City aims to create public reading spaces, demonstrating a concerted effort to integrate quality cultural resources into local industries [2]

Core Viewpoint - The company has launched a public welfare financial brand "Yizhao Xiangshan Zhi Yuan Qianxing," introducing the first fund advisory public welfare portfolio in the industry, committing over 50% of service fees to public welfare projects, and establishing the first ESG public welfare financial laboratory in the industry [1][2]. Group 1 - The company aims to integrate public welfare financial innovation with ESG concepts to explore new pathways for wealth creation and contribute to common prosperity and high-quality development [1][3]. - Since the launch of the "Yizhao Xiangshan" series on September 9, 2024, the company has introduced two major public welfare portfolios focused on education and elderly care, with a total signed scale exceeding 800 million [1][2]. - The first donation for the elderly care project has been completed, focusing on creating safe bathing environments for the elderly, while the education project aims to support children in remote rural areas [1][2]. Group 2 - The donation process is transparent and can be tracked in real-time through the company's APP and nationwide branches, promoting a dual-channel and fully transparent service system [2]. - The company has established the "招商证券 ESG Public Welfare Financial Innovation Laboratory" to explore standardized paths for public welfare finance and promote industry development [2]. - To address the aging population trend, the company has launched a comprehensive elderly advisory service, including designing public welfare fund advisory portfolios and providing personalized advisory solutions [2][3].

Core Viewpoint - The article highlights the launch of "Yizhao Xiangshan • Zhi Yuan Qian Xing" public welfare financial brand by China Merchants Securities, which includes the establishment of the first ESG public welfare financial laboratory in the industry, aiming to integrate public welfare with financial innovation and ESG principles [2][7]. Summary by Sections Public Welfare Financial Services - China Merchants Securities has introduced the "Yizhao Xiangshan" series, focusing on educational and elderly care themes, with a cumulative signed scale exceeding 800 million yuan, covering nearly a thousand investors [3][5]. - The company aims to support national technological self-reliance and social wealth preservation through innovative public welfare financial services [3]. Fund Advisory Public Welfare Combinations - The company launched a series of public welfare financial services in September 2024, offering both collective and customized service models, including money market and bond product combinations [4]. - Each theme (education and elderly care) features a money market and a bond fund combination, with three products having a subscription threshold of 1,000 yuan and one at 10,000 yuan, catering to low-risk investors [4]. - The advisory fee for three products is set at 0.1% per year, while one product is at 0.2% per year, with over 50% of the advisory fees being allocated to public welfare initiatives [4]. Wealth Towards Good Ecology - The chairman of the Shenzhen Aging Development Foundation emphasized the importance of financial innovation in supporting the sustainable development of public welfare institutions [6]. - The first donation for the elderly care project has been completed, focusing on creating safe living environments for the elderly [6]. - The educational project aims to assist children in remote areas through partnerships with local foundations [6]. ESG Public Welfare Financial Innovation Laboratory - The ESG public welfare financial innovation laboratory will collaborate with the Shenzhen Social Responsibility Center to explore standardized paths for public welfare finance [7]. - The laboratory will focus on research, product design, and standard formulation in the public welfare finance sector [7]. Systematic Pension Advisory - As part of the national response to aging, pension finance is a key focus area, with China Merchants Securities offering a comprehensive pension advisory service [8]. - The service includes designing public welfare fund advisory combinations and providing personalized pension advisory solutions [8]. - The company emphasizes low investment thresholds and low volatility characteristics in its public welfare fund advisory combinations to enhance customer experience [8]. Investment Strategy and Customer Focus - The company aims to provide accurate market assessments and asset allocation advice, highlighting the importance of a customer-centric approach [9]. - Over the past three years, clients who signed up for the fund advisory services have seen significantly higher average returns compared to those who did not [9].

Group 1 - The first fund advisory public welfare portfolio in the brokerage industry has been launched in Shenzhen, with the first donation completed for elderly care public welfare [1][2] - The "Yizhao Xiangshan" series of fund advisory public welfare portfolios has signed contracts exceeding 800 million yuan since its launch in September 2023, covering nearly a thousand investors [2][3] - The company aims to integrate public welfare financial innovation with ESG concepts to contribute to common prosperity and high-quality development [2][3] Group 2 - The company has established a dual-channel promotion and full transparency service system through its app and offline network, allowing investors to track donation flows and project progress in real-time [2] - The company encourages voluntary donations from investment returns to expand the public welfare funding pool and establish a long-term service mechanism [2][3] - Other financial institutions have previously allocated a portion of management fees from public funds and asset management products to public welfare initiatives [4]