Group 1 - The core point of the article is that the tea brand Yihotang plans to open 500 new stores across 25 provinces in China during the back-to-school season in September 2025, with 175 of these stores specifically targeting educational areas to connect with college students [1][4] - As of now, Yihotang has over 1,600 stores in colleges, achieving a coverage rate of over 70% in national universities [1] - The company anticipates a 40-50% increase in foot traffic at its educational area stores during the four weeks surrounding the back-to-school period, as students return to campus and create a natural shift in consumption patterns [4] Group 2 - Yihotang is launching a series of marketing activities aimed at young consumers, including promotions through mini-programs and social groups, such as "invite friends to get a 5 yuan coupon" and "group draw for free orders," to encourage user-driven expansion and social virality [4] - The company has been actively engaging with Generation Z by collaborating with popular cultural IPs, including opening 370 themed stores based on the anime "Time Agent" and launching co-branded meal packages, with sales of the brown sugar pearl series exceeding 800,000 cups [4] - Yihotang is also tapping into the esports culture by partnering with titles like "The King's Glory" and "Full-Time Master" to capture the interest of young consumers [4]