"学生群体重返校园后有强烈的社交、焕新与自我奖励需求。在开学前后四周，品牌文教区门店的客流量通常会比平时增长40—50%。"益禾堂相关负责人表 示，开学季学生群体从分散的假期状态重新聚集到校园，形成了天然的消费场景转换，因此此次益禾堂将开学季视为与Z世代建立联结的黄金窗口。 配合这批新店开业，益禾堂还推出一系列面向年轻群体的营销活动。例如，益禾堂通过小程序与社群发起"邀请好友领5元券""进群抽免单"等玩法，推动用 户自发扩散，实现社交裂变。实际上，益禾堂一直重视与Z世代的沟通同频，持续联动年轻人热衷的文化IP。包括与动漫《时光代理人》开设370家主题店并 推出联名套餐，黑糖珍珠系列销量突破80万杯；携手《全职高手》《王者荣耀》捕捉电竞文化热潮等。 北京商报讯（记者 郭缤璐）9月26日，根据茶饮品牌益禾堂最新数据，益禾堂于2025年9月开学季在全国25个省一次性新开了500家门店，其中有175家将直 接布局文教区域，精准贴近高校客群。截至目前，益禾堂高校门店数超1600家，全国高校覆盖率达70%以上。 ...

Core Viewpoint - The company reported a significant decline in revenue and profit for the first half of 2025, indicating challenges in the high-end liquor market and overall industry adjustments [1][4]. Financial Performance - In 25H1, the company achieved revenue of 1.498 billion yuan, down 12.84% year-on-year, and a net profit attributable to shareholders of 105 million yuan, down 56.52% year-on-year [1]. - The second quarter (25Q2) saw total revenue of 539 million yuan, a decrease of 31.37% year-on-year, with a net loss of 85 million yuan, marking a 251.25% decline [1]. - The company's gross margin for 25H1 was 79.26%, down 1.71 percentage points, while the net margin was 7.04%, down 7.07 percentage points [4]. Product Segment Performance - In 25H1, high-end liquor revenue was 1.305 billion yuan, down 14.00% year-on-year, while mid-range liquor revenue was 87 million yuan, down 10.37% year-on-year [1]. - In 25Q2, high-end liquor revenue dropped to 454 million yuan, down 36.96% year-on-year, while mid-range liquor revenue increased to 38 million yuan, up 67.68% year-on-year [1]. Channel Development - New channels and wholesale agents generated revenue of 468 million yuan and 924 million yuan in 25H1, respectively, with new channels growing by 126.12% year-on-year [2]. - The company is focusing on integrating online and offline channels to enhance brand visibility and sales conversion [2]. Market Strategy - The company plans to leverage cultural IP and consumer rights upgrades around key festivals like Mid-Autumn and Spring Festival to strengthen emotional connections with consumers [1]. - A refined strategy of "one city, one policy" is being implemented to enhance market penetration and collaboration with key customers [3]. Future Outlook - The company anticipates revenue growth in the coming years, projecting revenues of 5.276 billion yuan, 5.584 billion yuan, and 6.241 billion yuan for 2025-2027, with net profits of 1.353 billion yuan, 1.439 billion yuan, and 1.606 billion yuan, respectively [5].