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首发经济成推动中国城市消费升级引擎
Xin Hua Wang· 2025-09-19 04:52
Core Insights - The article highlights the emergence of the "first-release economy" as a driving force for consumer upgrades in Chinese cities, particularly in Tianjin [2][3][5] Group 1: First-Release Economy - Tianjin is actively promoting the first-release economy as a key strategy to enhance urban consumption levels, focusing on attracting quality brands and new business formats [3][4] - The Tianjin Municipal Bureau of Commerce, along with eight other departments, has implemented measures to develop a first-release economic ecosystem, aiming to create a hub for both domestic and international brands [2][4] Group 2: Consumer Experience - The opening of flagship stores, such as the Hema Fresh store in Tianjin, has created a vibrant shopping environment, attracting large crowds and enhancing the shopping experience with innovative product offerings [2][3] - The DJI and Hasselblad fusion store in Tianjin has become a popular destination for tech enthusiasts, emphasizing immersive experiences and interactive spaces for consumers [3][4] Group 3: Cultural Integration - Tianjin is exploring the integration of art and commerce through initiatives like the Tianmei Art District, which combines shopping with public art exhibitions, enriching the consumer experience [4] - The first-release economy is evolving from merely introducing new products to encompassing diverse lifestyle consumption, including shopping, dining, and cultural experiences [4][5] Group 4: National Trends - The first-release economy is gaining traction nationwide, with cities like Shanghai and Beijing implementing policies to support the introduction of new flagship stores, enhancing consumer engagement and interaction [5] - The first-release economy is seen as a reflection of urban competitiveness, driving innovation across various sectors and creating new pathways for rapid consumer growth [5]