盒马草莓盒子蛋糕
Search documents
盒马草莓盒子蛋糕口感“超级咸”?客服回应:涉及商品售出约60份,已顾客回访和补偿
Xin Lang Cai Jing· 2025-12-08 09:43
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 对此,盒马客服回应称,据核实,该商品系个别原料操作偏差影响口感,涉及商品在7家门店售出约60 份。我们对此深表歉意,已在第一时间完成排查与调整,目前针对当地已售商品进行顾客回访和补偿。 责任编辑:何俊熹 12月8日晚间消息,近日,多位消费者发帖吐槽,盒马草莓盒子蛋糕口感"超级咸",怀疑盒马在生产蛋 糕过程中误将糖替换为盐。据悉,出现问题的蛋糕售价为79.9元,多属于同一批次,生产日期为12月5 日,并于12月6日上架销售。 ...
热搜第一!盒马承认生产草莓蛋糕出问题,已售出60份
Xin Lang Cai Jing· 2025-12-08 09:32
12月8日下午,#盒马承认生产草莓蛋糕出问题#登顶微博热搜,引发网友热议。 近日,多位消费者发帖吐槽,盒马草莓盒子蛋糕口感"超级咸",怀疑盒马在生产蛋糕过程中误将糖替换 为盐。 据悉,出现问题的蛋糕售价为79.9元,多属于同一批次,生产日期为12月5日,并于12月6日上架销售。 随后,盒马客服回应称,据核实,该商品系个别原料操作偏差影响口感,涉及商品在7家门店售出约60 份。我们对此深表歉意,已在第一时间完成排查与调整,目前针对当地已售商品进行顾客回访和补偿。 对此,有网友吐槽称,"真不是山姆派去的间谍吗?这也能搞错啊?""自己工作闯祸的时候想想盒马的 草莓蛋糕 "。 责任编辑:王翔 12月8日下午,#盒马承认生产草莓蛋糕出问题#登顶微博热搜,引发网友热议。 近日,多位消费者发帖吐槽,盒马草莓盒子蛋糕口感"超级咸",怀疑盒马在生产蛋糕过程中误将糖替换 为盐。 据悉,出现问题的蛋糕售价为79.9元,多属于同一批次,生产日期为12月5日,并于12月6日上架销售。 随后,盒马客服回应称,据核实,该商品系个别原料操作偏差影响口感,涉及商品在7家门店售出约60 份。我们对此深表歉意,已在第一时间完成排查与调整,目前针对 ...
冬季顶流回归!盒马如何把草莓盒子蛋糕做成入冬“信号灯” | 超级爆品的诞生
东京烘焙职业人· 2025-11-20 08:33
Core Viewpoint - The popularity of Hema's strawberry box cake reflects changing consumer demands and highlights the supply chain capabilities within the baking industry, making it a significant product in the market [4][36]. Group 1: Product Characteristics - The strawberry box cake has become a seasonal phenomenon, achieving over 100 million in sales in a single season and showing continuous growth for four years [4]. - Hema's strawberry box cake is not just about taste and price; it represents a shift in consumer preferences towards healthier, less indulgent desserts [26][31]. Group 2: Supply Chain and Production - Hema has restructured the supply chain to ensure consistency in product quality, transforming strawberries into standardized parameters rather than relying on variable fruit quality [14][20]. - The production process is highly automated, with a focus on maintaining freshness and quality through a controlled supply chain that includes rapid transportation and strict quality checks [21][41]. Group 3: Consumer Trends - Modern consumers prioritize desserts that are enjoyable yet guilt-free, leading to a demand for products that are less sweet and made with high-quality ingredients [26][31]. - The concept of "ceremony" around desserts has evolved, with consumers seeking convenience and affordability rather than exclusivity and long wait times [28][29]. Group 4: Market Impact - Hema's strawberry box cake has set a new standard in the baking industry, prompting competitors to replicate its success while revealing the challenges of supply chain management [36][47]. - The product's success is attributed to a systematic approach to product development, focusing on measurable parameters rather than subjective creativity [43][44].