Group 1 - Sweet Furniture, a Chinese company from Zhejiang, achieved over $10 million in sales within a year, driven by viral products like the "zero gravity chair" and a legless chair that generated $5.5 million in sales [2][4] - The company entered TikTok Shop in August 2023 and quickly rose to the top of its category by leveraging the platform's unique content-driven e-commerce model [2][4] - The legless chair's success is attributed to a combination of product design and TikTok's platform effects, meeting the high demand for comfortable office furniture among overseas users [5][10] Group 2 - TikTok's vast user base of 1 billion active users provides a significant advantage for brands, allowing products to gain traction quickly through community engagement and influencer marketing [10][18] - Influencers play a crucial role in demonstrating product features in relatable ways, which enhances consumer understanding and drives sales [14][15] - Sweet Furniture's strategy of collaborating with influencers resulted in substantial sales, with one influencer's store generating $32.43 million in revenue [15][18] Group 3 - The success of Sweet Furniture and other Chinese brands like FlyBird on TikTok highlights the platform's effectiveness in overcoming traditional e-commerce challenges, such as consumer perception of large furniture items [5][10] - FlyBird also experienced rapid growth, achieving $10 million in sales for a fat-burning machine and $2 million for an abdominal machine shortly after entering TikTok Shop [10][18] - The ability to reach a global audience through platforms like TikTok represents a new pathway for Chinese companies to expand internationally, despite challenges such as language barriers and cultural differences [18]