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盛世荣耀庆典版终身寿险(分红型)
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2026年保险“开门红”大战再起
Mei Ri Shang Bao· 2025-11-13 22:42
Core Viewpoint - The insurance industry is gearing up for the 2026 "opening red" battle, with dividend insurance taking center stage as companies employ "hunger marketing" strategies to stimulate consumer purchases and lay a solid foundation for future performance [1][2][3] Group 1: Product Launches and Trends - Major insurance companies have accelerated the launch of new products, with significant offerings such as Xinhua Insurance's "Shengshi Glory Celebration Edition" whole life insurance and Ping An Life's "Ping An Yuxiang Jinyue (2026)" whole life insurance [2][3] - The structure of 2026 insurance products shows a marked shift, with dividend insurance becoming the dominant product, especially among large insurers who are focusing on it as a core business expansion strategy [2][3] - Notable innovations include China Life's "Xinhongfu Pension Annuity Insurance," which removes traditional age limits for policyholders, and Ping An's customizable features in its new products [2][3] Group 2: Sales Channels and Performance - The "reporting and banking integration" policy has led to tighter regulation of individual insurance channels, resulting in a significant decline in new individual policy premiums since September [4][5] - In contrast, the bancassurance channel has shown robust growth, with Ping An Life's new business value (NBV) increasing by 170.9% year-on-year, and other companies like Taikang Life and Xinhua Insurance also reporting substantial growth in this channel [4][5] - The bancassurance channel is expected to play a crucial role in the 2026 "opening red" campaign, driven by strong demand for stable wealth management products that align with the characteristics of dividend insurance [5] Group 3: Consumer Guidance and Market Dynamics - Industry experts emphasize the need for consumers to make rational decisions when purchasing dividend insurance, considering the inherent uncertainties in actual returns [6] - Consumers are advised to assess their risk gaps and understand key concepts such as guaranteed rates and historical dividend performance before making purchases [6] - The industry is encouraged to shift focus from short-term sales strategies to long-term sustainable development, emphasizing the importance of aligning asset-liability management and providing clear product structures to clients [6]
新华保险举办第22届高峰盛会 九大成果和五大业务重点亮相
Zhong Zheng Wang· 2025-10-30 03:56
Core Insights - Xinhua Insurance held its 22nd summit in Yixing, Jiangsu, announcing nine major achievements across various fields including product systems, training systems, healthcare services, and digital platforms [1] Group 1: Product and Service Development - The company upgraded its "insurance + service + investment" model, focusing on customer segmentation to create a comprehensive product service system [1] - Xinhua Insurance plans to launch several new products in the areas of pension and wealth management, health care, and disability care, including the "Shengshi Glory Celebration Edition" whole life insurance and "Shengshi Hengying" annuity insurance [1] Group 2: Business Focus Areas - The company aims to build an optimal sales empowerment system for its marketing team, enhancing product integration and AI capabilities [2] - Xinhua Insurance is committed to providing a multi-faceted service approach to meet diverse customer needs, focusing on high-net-worth client services while maintaining inclusive offerings [2] - The company is developing a stable and professional entrepreneurial platform, emphasizing a one-stop training ecosystem and professional certification [2] - Xinhua Insurance seeks to leverage its investment advantages to enhance market competitiveness and product appeal, while strengthening its investment research system [2] - The company is pushing for a digital and intelligent transformation in customer service and sales, investing in AI and big data to optimize various operational areas [2]
新华保险举行第22届高峰盛会
Jing Ji Guan Cha Wang· 2025-10-29 08:29
Core Insights - Xinhua Insurance (601336) held its 22nd All-Channel Summit in Yixing, where it announced nine major development achievements across various sectors [1] - The company aims to upgrade its "insurance + service + investment" collaborative development model to create a market-leading and competitive product system [1] Product Development - Xinhua Insurance will focus on three main areas: pension and wealth management product service systems, health care product service systems, and disability care product service systems [1] - New product offerings include the "Shengshi Glory Celebration Edition" whole life insurance (dividend type), "Shengshi Hengying" annuity insurance (dividend type), and "Kanghu Wuyou" nursing insurance [1] Service Expansion - The company has established a nationwide migratory elderly care network and launched renewed home elderly care service rights, along with expanding cross-border travel projects [1] - The first medium asset project, "Yixing Yada," has been launched in Yixing [1] Strategic Goals - Xinhua Insurance aims to build a first-class financial service group in China, serving as a comprehensive financial service provider throughout the customer lifecycle [1] - The company emphasizes a core goal of "five first-class" standards, providing the best sales empowerment system for its team [1] - There is a focus on creating a more stable, professional, and high-value entrepreneurial platform, leveraging strong investment advantages to enhance market competitiveness, product appeal, and team effectiveness [1] - The company plans to fully advance the digitalization and intelligence of customer service and team sales [1]