◎记者 韩宋辉 上海证券报记者从相关渠道获悉，金融监管总局近日下发《关于印发〈非车险综合治理有关问答 （一）〉的通知》（下称《通知》），针对非车险"报行合一"实施过程中出现的各类现实问题，进一步 厘清政策内涵与边界，统一行业执行标准。 多位财险业务人士告诉上海证券报记者，近年来，地方财政吃紧，在"见费出单"的各种争议中，党政机 关等单位为公众利益利用财政资金投保的政策性业务最容易出现延期缴费，也就比较难实现"见费出 单"。 因为涉及党政机构、公众利益，《通知》明确，这些业务可以不执行"见费出单"，保险公司可在政府提 供已签章的投保单、协议或政府相关文件（如投标文件、会议决议文件、政府发文等）的前提下签发保 单。企事业单位、个人作为投保人，政府只是提供补贴的业务，须"见费出单"，但政府补贴的部分不纳 入考量。 根据此前政策，保费金额较大的保险合同允许安排一定灵活的缴费方式，即分次缴费。业内人士告诉记 者，部分保险公司将缴费条件异化为竞争砝码，甚至订立缴费金额"前低后高"的极端分次结构，违背分 次缴费制度设计的初衷。 根据《通知》，保险公司应合理确定分次缴费结构，首次之外，原则上每次应保持一致或递减，最后一 次缴 ...

南方财经全媒体记者 林汉垚 站在2026年开端回望2025年，保险业在深度调整与主动变革中走过关键一年。 从预定利率动态调整机制落地到"报行合一"向非车险领域深化，从险资入市配套政策不断完善到友邦保险资管等外资独资保险资管公司开业， 一系列重磅政策勾勒出行业在利率下行周期中强化资产负债管理、回归保障本源并服务实体经济的清晰主线。 在南方财经全媒体集团指导下，21世纪经济报道通过对保险行业2025年全年动态的梳理、研究，发布保险行业年度十大新闻，复盘2025年，并 特邀保险行业专家杨本心、北京大学经济学院风险管理与保险学系主任郑伟教授、天职国际金融业咨询合伙人周瑾进行点评，探索保险行业追 求高质量发展的轨迹。 一、预定利率与市场利率挂钩及动态调整机制建立 2025年1月10日，国家金融监管总局向中国保险行业协会及各人身保险公司下发《关于建立预定利率与市场利率挂钩及动态调整机制有关事项 的通知》，提出要建立预定利率与市场利率挂钩及动态调整机制，引导公司强化资产负债联动，科学审慎定价。 《关于建立预定利率与市场利率挂钩及动态调整机制有关事项的通知》表示，中国保险行业协会定期组织人身保险业责任准备金评估利率专家 咨询 ...

近日，金融监管总局发布2025年11月保险业经营情况表。数据显示，2025年前11个月，保险业原保险保 费收入5.76万亿元，可比口径下同比增长7.6%。其中，人身险原保费规模为4.42万亿元，同比增长 9.2%。财产险原保险保费收入1.34万亿元，同比增长2.5%。 近年来，保险行业整体实力增强，资产规模持续提升。2025年前11个月，保险业净资产3.68万亿元，总 资产40.64万亿元，其中人身险公司总资产35.75万亿元，财产险公司总资产3.15万亿元。 业内专家分析指出，人身险保费增长主要得益于储蓄型产品的销售带动。在投连险方面，由于利率持续 下行与权益市场整体表现较好，经营稳健的保险公司相关产品结算利率具备一定竞争力，对消费者吸引 力增强。此外，"报行合一"政策落实后，银保渠道销售费用显著下降，不少公司因此加大该渠道投入， 有力拉动了新单销售。 财险公司保费收入1.62万亿元，同比增长3.9%。其中，机动车辆保险原保险保费收入8432亿元、责任险 原保险保费收入1336亿元、农业保险原保险保费收入1494亿元、健康险原保险保费收入2187亿元、意外 险原保险保费收入546亿元。 专家认为，财险公司业 ...

近日，金融监管总局发布2025年11月保险业经营情况表。数据显示，2025年前11个月，保险业原保险保 费收入5.76万亿元，可比口径下同比增长7.6%。其中，人身险原保费规模为4.42万亿元，同比增长 9.2%。财产险原保险保费收入1.34万亿元，同比增长2.5%。 从险企类别来看，人身险公司保费收入4.15万亿元，同比增长9.1%。其中，寿险业务原保险保费收入 3.39万亿元；健康险原保险保费收入7252亿元；意外险原保险保费收入346亿元。 业内专家分析指出，人身险保费增长主要得益于储蓄型产品的销售带动。在投连险方面，由于利率持续 下行与权益市场整体表现较好，经营稳健的保险公司相关产品结算利率具备一定竞争力，对消费者吸引 力增强。此外，"报行合一"政策落实后，银保渠道销售费用显著下降，不少公司因此加大该渠道投入， 有力拉动了新单销售。 财险公司保费收入1.62万亿元，同比增长3.9%。其中，机动车辆保险原保险保费收入8432亿元、责任险 原保险保费收入1336亿元、农业保险原保险保费收入1494亿元、健康险原保险保费收入2187亿元、意外 险原保险保费收入546亿元。 专家认为，财险公司业务中，车险整体 ...

中信建投证券指出，上市险企在业绩方面有支撑，其中寿险看好2026年开门红新单增速超预期，财险看 好非车险"报行合一"带动承保利润较快增长。负债端来看，该行认为2026年开门红正迎来一系列利好因 素，一是近期5年期大额存单停售和3年期大额存单门槛提高背景下储蓄险相对吸引力有望提升；二是分 红险在需求端的市场接受度和供给端的队伍销售能力预计有所提升；三是"报行合一"带动银保渠道价值 率改善后头部险企积极加大银保渠道布局。第四，储蓄险产品作为后资管新规时代少数可提供长期确定 收益的金融产品，在净值化转型、非标转标驱动居民财富配置重构的过程中有望持续承接居民庞大的稳 健投资需求。 智通财经APP获悉，内险股延续涨势，截至发稿，中国平安(02318)涨4.08%，报71.4港元；新华保险 (01336)涨3.89%，报61.5港元；中国人寿(02628)涨3.62%，报30.9港元；中国太保(02601)涨2.81%，报 38.72港元。 消息面上，近日，国家金融监督管理总局数据显示，2025年前11个月，保险业总计实现保费收入57629 亿元，同比增长7.6%。其中，人身险公司实现保费收入41472亿元，同比增长9. ...

非银-开门红为何超预期？-从需求到产品 20260105 摘要 预定利率动态调整及银行存款利率下降，叠加银行大额存单门槛提高， 推动客户转向长期储蓄和投资型保险产品，尤其是分红险。 分红险产品创新回应客户需求，遗产税话题影响，以及寿险队伍精英化 转型和专业化提升，共同促进了大额保单数量和金额的显著增加。 监管推动浮动收益性产品发展，人身险产品预定利率非对称下调后，行 业转向分红保险，优化分红保险设计，提升分红实现率，增强了市场信 心。 部分公司提高分红账户可分配盈余比例至 80%，推出全球投资配置分红 账户，使得分红保险销售超出预期，有望成为新单业务主要产品。 个险渠道报行合一推动精英化转型，提升队伍产能和收入，头部公司优 势明显，中小型公司面临压力，行业整体呈现头部集中趋势。 投资端对保险公司重要性日益增加，通过高收益资产配置提升产品竞争 力，利差仍是寿险公司利润重要来源，投资收益影响分红险销售。 银保渠道期缴保单销售亮眼，重视分红产品，头部上市公司增速超预期， 成为保费增长重要驱动力，有望成为多数公司最重要渠道。 Q&A 2025 年保险行业开门红数据超预期的主要原因是什么？ 2025 年保险行业开门红数 ...

来源：今日保 2025年，是人身保险行业变革至深的一年。 这一年，有着太多的话题。比如，既有外部宏观环境的持续承压、利率下行的中继，也有资本市场呈现 的"慢牛"特征，还有老龄化进程的推进，更有监管政策的深化落地、"报行合一"的全面推行，以及数字 化与人工智能技术的加速渗透…… 整个行业都看到了。 如此深度的调整，转型、爬坡、改革、奋进、震荡、焦灼、焦虑、忧惧……几乎同时映射到不同险企、 不同梯队的机构之中，人身险行业内部竞争格局从未如此般，持续分化、加速分化。 期间，头部公司凭借资本实力、科技能力与综合服务优势稳步扩张，巨头优势尽显；中小险企则在内外 环境陡变下，面临产品同质化严重、渠道萎缩、偿付能力不足等多重挑战。 如是回溯2025年，再看"十五五"开局之年的2026，当知这一年的历史方位，将是决定未来五年市场走向 的关键年。 面对负债端存量成本高企、资产端收益波动加剧、资本端压力持续加大的"三重挤压"，以及新会计准则 切换+偿二代三期的推进，一众保险机构当如何从战略高度重新审视自身的经营模式、资源配置逻辑？ 又如何让"以客户为中心"不再停留在口号，而是真正内化为产品、渠道与组织运转的核心原则？ 作为首批中 ...

Core Insights - The insurance industry in China experienced significant growth in 2025, with life insurance companies achieving a record net profit of 462 billion yuan, a 62% increase year-on-year, driven by strong premium sales and improved investment returns [1] - The introduction of dynamic adjustment for predetermined interest rates marked a significant reform in life insurance pricing, moving from a fixed rate of 2.5% to a new cap of 2.0% for standard products [1] - The resurgence of participating insurance products became a key focus, allowing companies to transition from traditional fixed-income products to those offering guaranteed and variable returns, thus addressing challenges posed by low interest rates [1] - The release of the fourth "life table" provided a scientific basis for pricing in the next decade, utilizing a comprehensive dataset of nearly ten years of policy data [1] - The industry saw substantial capital replenishment through bond issuance exceeding 100 billion yuan and capital increases over 20 billion yuan, enhancing solvency [1] Group 1: Life Insurance Achievements - Record net profit of 462 billion yuan, a 62% increase year-on-year [1] - Dynamic adjustment of predetermined interest rates, with caps reduced to 2.0% for standard products [1] - Shift towards participating insurance products, addressing low interest rate challenges [1] - Release of the fourth "life table" for future pricing [1] - Capital replenishment through bond issuance and capital increases [1] Group 2: Property Insurance Highlights - New energy vehicle insurance turned profitable in 2025, reversing previous losses [1] - Implementation of "reporting and operation integration" to end price wars in the non-auto insurance sector [1] - Expansion of the "car insurance easy to insure" platform to include more vehicle types, addressing insurance accessibility issues [1] - Net profit for the property insurance sector surged by 52% due to favorable underwriting and investment conditions [1] - Adoption of technology for risk reduction, enhancing the social value of insurance [1]

Investment Rating - The report indicates a positive outlook for the insurance industry, with expectations of double-digit growth in new premiums and net profit value (NBV) driven by the migration of deposits and improved margins [2][22]. Core Insights - The insurance sector is expected to benefit from strong household savings demand, with insurance products becoming increasingly attractive as low-risk savings options amid declining bank deposit rates [2][22]. - The transition towards participating insurance products is anticipated to enhance market share for leading insurance companies, as they leverage their stronger investment capabilities and distribution channels [2][3]. - The report highlights a favorable market environment for insurance stocks, driven by high demand for new policies and a stable investment return outlook, which is expected to support valuation recovery [4][8]. Summary by Sections Liability Side Outlook - New business and NBV are projected to grow at double-digit rates, supported by strong household savings and a shift towards insurance products due to declining bank deposit rates [2][22]. - The insurance sector is expected to maintain stable margins despite the downward adjustment of preset interest rates and the transition to participating insurance [2][22]. Asset Side Outlook - Insurance funds are expected to actively enter the market, with a significant portion of new premiums allocated to equities, particularly in A-shares [3][16]. - The report anticipates a diversified approach to asset allocation, with a focus on high-dividend stocks and sectors such as technology and advanced manufacturing [3][19]. Market Performance Review - The insurance sector has outperformed the broader market, with significant gains in both A-shares and H-shares, indicating strong investor confidence [8][4]. - The report notes that the insurance index has increased by 27.0%, outperforming the CSI 300 index, which rose by 18.2% [8]. Premium Income and Profitability - New premium income is expected to achieve double-digit growth, with specific companies like China Life and Ping An showing substantial increases in their new business premiums [14][32]. - The report highlights the importance of maintaining a favorable cost structure and investment returns to support profitability in the insurance sector [4][11].

Core Insights - The article emphasizes the importance of regulatory measures in the insurance industry, focusing on compliance, product innovation, and market adaptation to enhance consumer protection and industry stability. Regulatory Measures - The integration of insurance and banking is a key regulatory policy aimed at standardizing rates and managing costs, which is essential for curbing irrational competition in the market [1] - Compliance supervision has intensified, as evidenced by penalties against executives and companies like Evergrande Life, highlighting the regulatory authority's commitment to industry health [1] - The classification and tiered regulation optimize supervisory authority allocation, improving precision and efficiency in line with the diverse development of industry institutions [1] Product Innovation - Participating insurance products have become mainstream, with new policies accounting for over 40% of the market, reflecting consumer demand for wealth accumulation [1] - Health insurance is supported by policies that expand coverage, with the introduction of innovative drug lists, serving as a crucial growth engine for the industry [1] - Long-term care insurance has been fully implemented, covering 190 million people, addressing the long-term care protection gap and enhancing the multi-tiered social security system [1] Market Adaptation - Premiums for new energy vehicle insurance have increased by 41.44% year-on-year, indicating a shift towards independent operating models that align with the development of the new energy vehicle industry [1] - The insurance sector is responding to the aging population trend by strategically positioning itself in retirement finance, including profitable senior living communities with occupancy rates exceeding 80% [1] - Inclusive insurance products, such as home and education insurance, are expanding to cover broader demographics, reflecting the industry's social responsibility [1] Technological Integration - The integration of AI in insurance processes enhances underwriting, claims, and service delivery, driving the industry's digital and intelligent transformation [1] - Data security insurance is becoming increasingly relevant due to rising risks of data breaches and cyberattacks, with policies tailored to meet these emerging needs [2] Risk Management - The solvency ratio remains a core indicator for risk management in insurance companies, with ongoing regulatory assessments reinforcing the industry's ability to withstand risks [1] - Catastrophe insurance is being developed to address risks from natural disasters, filling gaps in traditional insurance coverage through a combination of policy guidance and market operations [2] Cross-Border Opportunities - International insurers like AIA and Allianz are increasing their presence in the Chinese market, showcasing the industry's openness and enhancing market supply through innovative cross-border medical insurance [2]