商报讯(记者苗露)近段时间，各大险企陆续揭开2026年"开门红"之战的序幕。活动期间，分红险依旧成 为了当之无愧的"C位"，部分险企还玩起了"饥饿营销"——通过限额销售、限时销售刺激消费者购买保 单，意在为来年业绩打下良好基础。 业内人士认为，"饥饿营销"短期内确实能实现保单的快速销售，但是在销售过程中，营销员也要重视销 售行为的规范性，不能通过宣传过高的预期收益误导消费者。消费者也应根据自身资金规划理性购买分 红险产品，勿被高收益演示或"最后额度"等宣传方式迷惑。 险企"开门红"大战再起分红险仍站"C位" 进入11月以来，各大险企推陈出新的频率加快。11月6日，新华保险宣布重磅推出其"开门红"主打产品 ——盛世荣耀庆典版终身寿险(分红型)。11月8日，平安人寿宣布推出平安御享金越(2026)终身寿险(分 红型)和平安御享金越年金保险(分红型)。 事实上，在此之前，中国人寿寿险公司也曾宣布推出鑫鸿福养老年金险(分红险)。更早前的9月29日， 泰康人寿宣布推出鑫享世家2026保险产品，采用"固定利益+浮动分红"双轮驱动的模式抵御市场波动风 险。 综合来看，2026年度的险企"开门红"产品结构呈现显著变化，其中， ...

Core Viewpoint - The recent adjustment of the demonstration interest rate cap for participating insurance in Hong Kong has raised concerns, but industry experts clarify that actual returns will not be affected by this change [1][2]. Regulatory Changes - The Hong Kong Insurance Authority has set the demonstration interest rate cap for HKD participating policies at 6% and for non-HKD policies at 6.5%, effective from July 1, 2025 [1][2]. - This adjustment is seen as a prudent regulatory measure to ensure fair marketing practices and prevent overly optimistic return predictions by insurance companies [4]. Actual Returns - The average dividend realization rate in the Hong Kong insurance industry is over 90%, indicating that the actual returns are generally stable despite the cap on demonstration rates [2]. - The demonstration interest rate cap only applies to new policies sold after July 1, 2025, and does not affect existing policies [2]. Market Dynamics - The competitive landscape in Hong Kong's insurance market has led to some companies making unrealistic return promises, which could mislead consumers [4][5]. - The demand for insurance products from mainland Chinese customers remains strong, with new premiums reaching HKD 219.8 billion in 2024, a 22% increase year-on-year [6]. Investment Appeal - Hong Kong insurance products are attractive to mainland consumers due to their flexible asset allocation and higher potential returns compared to domestic products [7][8]. - The current yield on USD-denominated assets significantly exceeds that of RMB-denominated assets, enhancing the appeal of Hong Kong insurance policies [7]. Challenges and Considerations - There are concerns regarding the high proportion of non-guaranteed dividends in participating insurance, which may lead to uncertainty in future policy returns [9]. - Issues such as the difficulty of repatriating dividends or claims back to mainland China need to be addressed to improve the overall attractiveness of Hong Kong insurance products [9].