盱眙国联消费一卡通
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江苏盱眙:烟火升腾处,消费焕新生
Ren Min Ri Bao· 2025-11-10 22:34
Core Insights - The article highlights the transformation of Xuyi County, known for its crayfish, into a vibrant consumer hub through cultural and economic initiatives [1][2][3] Group 1: Consumer Demand and Policy Initiatives - Xuyi County has effectively aligned consumer demand with market supply, leading to significant increases in consumption during key events such as the Spring Festival and the Dragon Festival, with ticket sales reaching 30,000 for the crayfish banquet [1] - The county has implemented targeted policies, including the distribution of 2 million yuan in consumption vouchers, which have stimulated an increase in consumption by 350 million yuan across various sectors [1] - Promotional activities, such as the "You Consume, I Reward" campaign, attracted over 30,000 participants and generated 92 million yuan in consumption [1] Group 2: Innovation in Business Models - Xuyi is shifting from merely meeting consumer needs to actively leading consumption trends, with initiatives like the "Treasure Restaurant" selection that increased sales by 15% for participating establishments [2] - The integration of traditional retail with events like beer music festivals and heritage exhibitions has resulted in over 7 million visitors in the third quarter, with daily revenues increasing by 45,400 yuan [2] - The night economy is thriving, with food markets attracting an average of 7,000 visitors daily during holidays, generating over 2 million yuan in daily revenue [2] Group 3: Infrastructure and Economic Growth - The transformation of the former Haitong Times Square into "K Street" has created a new consumer space that combines food, culture, and entertainment, attracting 1.73 million visitors and generating over 27 million yuan in revenue in its first year [3] - "K Street" has become a model for integrating various sectors, including dining, tourism, and sports, showcasing the county's commitment to enhancing consumer experiences and driving industrial upgrades [3] - The overall strategy focuses on leveraging the crayfish brand to develop a multi-faceted economic ecosystem, enhancing consumer offerings and stimulating new consumption growth [3]