Core Insights - The article highlights the transformation of Xuyi County, known for its crayfish, into a vibrant consumer hub through cultural and economic initiatives [1][2][3] Group 1: Consumer Demand and Policy Initiatives - Xuyi County has effectively aligned consumer demand with market supply, leading to significant increases in consumption during key events such as the Spring Festival and the Dragon Festival, with ticket sales reaching 30,000 for the crayfish banquet [1] - The county has implemented targeted policies, including the distribution of 2 million yuan in consumption vouchers, which have stimulated an increase in consumption by 350 million yuan across various sectors [1] - Promotional activities, such as the "You Consume, I Reward" campaign, attracted over 30,000 participants and generated 92 million yuan in consumption [1] Group 2: Innovation in Business Models - Xuyi is shifting from merely meeting consumer needs to actively leading consumption trends, with initiatives like the "Treasure Restaurant" selection that increased sales by 15% for participating establishments [2] - The integration of traditional retail with events like beer music festivals and heritage exhibitions has resulted in over 7 million visitors in the third quarter, with daily revenues increasing by 45,400 yuan [2] - The night economy is thriving, with food markets attracting an average of 7,000 visitors daily during holidays, generating over 2 million yuan in daily revenue [2] Group 3: Infrastructure and Economic Growth - The transformation of the former Haitong Times Square into "K Street" has created a new consumer space that combines food, culture, and entertainment, attracting 1.73 million visitors and generating over 27 million yuan in revenue in its first year [3] - "K Street" has become a model for integrating various sectors, including dining, tourism, and sports, showcasing the county's commitment to enhancing consumer experiences and driving industrial upgrades [3] - The overall strategy focuses on leveraging the crayfish brand to develop a multi-faceted economic ecosystem, enhancing consumer offerings and stimulating new consumption growth [3]

Core Viewpoint - The 2025 China Farmers' Harvest Festival in Jiangsu Province emphasizes agricultural abundance and quality of life, showcasing local agricultural products and cultural performances to celebrate the harvest season [1] Group 1: Event Highlights - The event featured a technology-infused theme song titled "Abundance by the Taihu Lake" and various performances including a rural leisure drama and a music drama, creating an engaging atmosphere for attendees [1] - A "Su Nong You Pin" harvest season market was introduced, showcasing regional agricultural brands and products such as Nanjing salted duck, Xuzhou crayfish, and Hongze Lake hairy crabs, attracting both farmers and tourists [1] Group 2: Cultural and Community Engagement - Activities included agricultural intangible cultural heritage performances, promotions for rural entrepreneurship, and a focus on community engagement, fostering a festive atmosphere of shared joy and celebration [1]

初秋时节，佘海军带领着30名工人，在天泉湖镇桃园家庭农场内忙得不亦乐乎，只见果农们熟练地 采摘、包装黄桃。 两年前，佘海军走进盱眙县人社局开设的"乡村振兴创业培训班"课堂，系统学习了直播技巧、社群 运营、品牌包装等知识。为扩展更多销路，2025年，他又再一次走进盱眙海棠电商产业园进行学习，当 天他的直播间同时在线人数达到了1200人。 为降低创业门槛、提升孵化效能，盱眙重点建设了一批创业孵化基地和众创空间，为初创者提供低 成本场地、共享设施和"一站式"服务，成功培育出大批"新农人""新创客"。 今年，盱眙尅街首届公益电商直播技能大赛火热开赛。"我们全程提供导师指导、流量扶持与供应 链支持。"海棠电商产业园负责人盛才举介绍，"这不仅是一场技能比拼，更是一次'流量变能量'的社会 实践，助力更多人实现创业梦想。" 近三年来，盱眙累计开展各类职业技能培训超5万人次，新增创业主体3000余个，其中50%来自培 训学员，带动就业1.5万余人次。目前，龙虾全产业链创业就业人员已达20万人，约占全县总人口的四 分之一。 围绕"盱眙龙虾"这一金字招牌，盱眙深耕"龙虾经济"全链条人才培养。依托"盱眙龙虾厨师""虾稻 共生种养员" ...

Core Insights - The article highlights the innovative implementation of a cultural and tourism integration development strategy in Xuyi County, Huai'an City, Jiangsu Province, focusing on "brand, industry, and consumption" to invigorate local economic development [2] Group 1: Brand Development - Xuyi County leverages unique resources such as crayfish cuisine and scenic culture to enhance brand building, resulting in the crayfish becoming a prominent culinary symbol of the city [2] - The county's cultural venues, including the Tieshan Temple Astronomy Museum and the Huanghuatang New Fourth Army Memorial Museum, have been recognized as the "most beautiful public cultural spaces" in Jiangsu Province, serving as spiritual havens for residents and tourists [2] - Xuyi has been recognized as one of the "Top 100 Cultural Counties in China" for two consecutive years and has ranked among the "Top 100 Counties in National Tourism Comprehensive Strength" for six years, indicating a rise in both recognition and reputation [2] Group 2: Tourism Growth - In the first half of 2025, Xuyi County saw a 14.1% year-on-year increase in tourist arrivals and a 13.4% rise in total tourism revenue, showcasing the effectiveness of its tourism strategies [3] - The county has developed immersive and interactive tourism experiences by integrating historical culture, intangible heritage, folk customs, and ecological resources, enhancing visitor engagement [3] - The transformation of a former abandoned mine into a cultural waterfront and the hosting of the first national free diving competition exemplify successful ecological and cultural integration [3] Group 3: Consumption and Economic Impact - The 25th Xuyi Crayfish Festival introduced innovative scenarios combining local products and entertainment, attracting over 12,000 attendees and generating significant economic activity, including 30 tons of crayfish sold in a single district [3] - In 2025, Xuyi plans to implement 34 cultural and tourism projects, enhancing the consumer experience through upgraded attractions and new service offerings, thereby optimizing the consumption structure [4] - During the 2025 May Day holiday, Xuyi experienced an 82.2% increase in tourist numbers, with overnight visitors accounting for 75.97% and high-end hotel occupancy reaching 100%, indicating a strong revival in tourism consumption [4]

Core Insights - The integration of traditional agriculture with new e-commerce platforms is transforming the distribution of Xuyi crayfish, making it accessible nationwide [1][2][3] - Kuaishou's intervention through initiatives like the "Crayfish Carnival Week" is crucial in overcoming growth bottlenecks in the industry, providing significant traffic support and cash subsidies [2][3] - The transformation is evident in the reshaping of the supply chain and brand identity, with local flavors gaining national recognition through digital media [3] Group 1: Industry Transformation - The Xuyi crayfish industry has a solid foundation with nearly one million acres of farming area supported by high-quality water sources from Hongze Lake [1] - The "Crayfish Carnival Week" campaign has already sold over 10 million crayfish in its first week, with a GMV increase of 930% year-on-year [2] - The collaboration between local suppliers and Kuaishou streamers is creating a direct connection between consumers and producers, enhancing trust and reducing return rates [2] Group 2: Brand and Consumer Engagement - The use of live streaming by local influencers is breaking down trust barriers, allowing consumers to engage directly with the production process [2][3] - The branding of "Xuyi crayfish" is evolving from a local specialty to a national culinary memory, facilitated by engaging digital content [3] - The strategic partnership with logistics companies like SF Express is addressing cold chain challenges, ensuring product quality during transportation [3]

Core Perspective - The article highlights the rich culinary heritage of Huai'an, which has been recognized as a "World Food City," emphasizing the importance of food culture in the region's identity and economic development [2][21]. Group 1: Culinary Heritage and Innovation - Huai'an cuisine, known for its meticulous ingredient selection and refined cooking techniques, has over 1,300 traditional dishes, with more than 400 unique to the region [6][10]. - The culinary techniques in Huai'an include nearly 40 methods such as braising, stewing, and frying, showcasing the diversity and richness of the local cuisine [6][10]. - Recent innovations in Huai'an cuisine have led to the introduction of new banquet styles, significantly enriching the Huaiyang culinary tradition [10][12]. Group 2: Agricultural Resources and Economic Development - Huai'an benefits from favorable agricultural conditions, with two-thirds of its land being arable, making it a significant base for grain and agricultural product processing [13][15]. - The city has established itself as a key player in the food industry, with nearly 200 large-scale food enterprises contributing to an industry output value exceeding 100 billion yuan [18][20]. - Huai'an has developed several national and provincial agricultural parks, enhancing its agricultural productivity and food industry capabilities [20]. Group 3: Brand Development and International Promotion - The "Huaiwei Millennium" brand has been cultivated to promote local agricultural products, with dedicated stores established in major cities [20][21]. - Huai'an has actively participated in international food exhibitions and cultural exchanges, enhancing its global presence and promoting Huaiyang cuisine [21][23]. - The city has initiated various projects to improve the quality of dining and service, including the establishment of demonstration restaurants and themed dining streets [23].