9月23日上午，以"庆农业丰收、享美好生活"为主题的2025年中国农民丰收节江苏省主场活动在无 锡市锡山区羊尖镇严家桥村举行。副省长陈忠伟出席。 活动由科技感十足的丰收主题曲《太湖畔的丰饶》拉开序幕，乡村休闲情景剧《乡约此间美好》让 人陶醉其中，音乐情景剧《全村的希望》节奏欢快，相声《跟着苏超品美食、丰收畅享十三乡》以创新 的方式带大家"舌尖畅游"江苏。本次活动首次打造了"苏农优品"丰收季大市集，邀请来自省内各地入选 国家农业品牌精品名录和江苏农业品牌目录的农产品区域公用品牌集中展销，南京盐水鸭、盱眙龙虾、 洪泽湖大闸蟹、丰县牛蒡等土特产精彩亮相，现场制作的无锡传统小吃和乡村文创伴手礼吸引众多农民 和游客品尝购买。农业非遗表演、"青绘乡村"推介、乡村主理人及青农创业新业态推介等多个活动，营 造出共庆丰收、共享喜悦的节日氛围。 ...

初秋时节，佘海军带领着30名工人，在天泉湖镇桃园家庭农场内忙得不亦乐乎，只见果农们熟练地 采摘、包装黄桃。 两年前，佘海军走进盱眙县人社局开设的"乡村振兴创业培训班"课堂，系统学习了直播技巧、社群 运营、品牌包装等知识。为扩展更多销路，2025年，他又再一次走进盱眙海棠电商产业园进行学习，当 天他的直播间同时在线人数达到了1200人。 为降低创业门槛、提升孵化效能，盱眙重点建设了一批创业孵化基地和众创空间，为初创者提供低 成本场地、共享设施和"一站式"服务，成功培育出大批"新农人""新创客"。 今年，盱眙尅街首届公益电商直播技能大赛火热开赛。"我们全程提供导师指导、流量扶持与供应 链支持。"海棠电商产业园负责人盛才举介绍，"这不仅是一场技能比拼，更是一次'流量变能量'的社会 实践，助力更多人实现创业梦想。" 近三年来，盱眙累计开展各类职业技能培训超5万人次，新增创业主体3000余个，其中50%来自培 训学员，带动就业1.5万余人次。目前，龙虾全产业链创业就业人员已达20万人，约占全县总人口的四 分之一。 围绕"盱眙龙虾"这一金字招牌，盱眙深耕"龙虾经济"全链条人才培养。依托"盱眙龙虾厨师""虾稻 共生种养员" ...

Core Insights - The article highlights the innovative implementation of a cultural and tourism integration development strategy in Xuyi County, Huai'an City, Jiangsu Province, focusing on "brand, industry, and consumption" to invigorate local economic development [2] Group 1: Brand Development - Xuyi County leverages unique resources such as crayfish cuisine and scenic culture to enhance brand building, resulting in the crayfish becoming a prominent culinary symbol of the city [2] - The county's cultural venues, including the Tieshan Temple Astronomy Museum and the Huanghuatang New Fourth Army Memorial Museum, have been recognized as the "most beautiful public cultural spaces" in Jiangsu Province, serving as spiritual havens for residents and tourists [2] - Xuyi has been recognized as one of the "Top 100 Cultural Counties in China" for two consecutive years and has ranked among the "Top 100 Counties in National Tourism Comprehensive Strength" for six years, indicating a rise in both recognition and reputation [2] Group 2: Tourism Growth - In the first half of 2025, Xuyi County saw a 14.1% year-on-year increase in tourist arrivals and a 13.4% rise in total tourism revenue, showcasing the effectiveness of its tourism strategies [3] - The county has developed immersive and interactive tourism experiences by integrating historical culture, intangible heritage, folk customs, and ecological resources, enhancing visitor engagement [3] - The transformation of a former abandoned mine into a cultural waterfront and the hosting of the first national free diving competition exemplify successful ecological and cultural integration [3] Group 3: Consumption and Economic Impact - The 25th Xuyi Crayfish Festival introduced innovative scenarios combining local products and entertainment, attracting over 12,000 attendees and generating significant economic activity, including 30 tons of crayfish sold in a single district [3] - In 2025, Xuyi plans to implement 34 cultural and tourism projects, enhancing the consumer experience through upgraded attractions and new service offerings, thereby optimizing the consumption structure [4] - During the 2025 May Day holiday, Xuyi experienced an 82.2% increase in tourist numbers, with overnight visitors accounting for 75.97% and high-end hotel occupancy reaching 100%, indicating a strong revival in tourism consumption [4]

Core Insights - The integration of traditional agriculture with new e-commerce platforms is transforming the distribution of Xuyi crayfish, making it accessible nationwide [1][2][3] - Kuaishou's intervention through initiatives like the "Crayfish Carnival Week" is crucial in overcoming growth bottlenecks in the industry, providing significant traffic support and cash subsidies [2][3] - The transformation is evident in the reshaping of the supply chain and brand identity, with local flavors gaining national recognition through digital media [3] Group 1: Industry Transformation - The Xuyi crayfish industry has a solid foundation with nearly one million acres of farming area supported by high-quality water sources from Hongze Lake [1] - The "Crayfish Carnival Week" campaign has already sold over 10 million crayfish in its first week, with a GMV increase of 930% year-on-year [2] - The collaboration between local suppliers and Kuaishou streamers is creating a direct connection between consumers and producers, enhancing trust and reducing return rates [2] Group 2: Brand and Consumer Engagement - The use of live streaming by local influencers is breaking down trust barriers, allowing consumers to engage directly with the production process [2][3] - The branding of "Xuyi crayfish" is evolving from a local specialty to a national culinary memory, facilitated by engaging digital content [3] - The strategic partnership with logistics companies like SF Express is addressing cold chain challenges, ensuring product quality during transportation [3]

Core Perspective - The article highlights the rich culinary heritage of Huai'an, which has been recognized as a "World Food City," emphasizing the importance of food culture in the region's identity and economic development [2][21]. Group 1: Culinary Heritage and Innovation - Huai'an cuisine, known for its meticulous ingredient selection and refined cooking techniques, has over 1,300 traditional dishes, with more than 400 unique to the region [6][10]. - The culinary techniques in Huai'an include nearly 40 methods such as braising, stewing, and frying, showcasing the diversity and richness of the local cuisine [6][10]. - Recent innovations in Huai'an cuisine have led to the introduction of new banquet styles, significantly enriching the Huaiyang culinary tradition [10][12]. Group 2: Agricultural Resources and Economic Development - Huai'an benefits from favorable agricultural conditions, with two-thirds of its land being arable, making it a significant base for grain and agricultural product processing [13][15]. - The city has established itself as a key player in the food industry, with nearly 200 large-scale food enterprises contributing to an industry output value exceeding 100 billion yuan [18][20]. - Huai'an has developed several national and provincial agricultural parks, enhancing its agricultural productivity and food industry capabilities [20]. Group 3: Brand Development and International Promotion - The "Huaiwei Millennium" brand has been cultivated to promote local agricultural products, with dedicated stores established in major cities [20][21]. - Huai'an has actively participated in international food exhibitions and cultural exchanges, enhancing its global presence and promoting Huaiyang cuisine [21][23]. - The city has initiated various projects to improve the quality of dining and service, including the establishment of demonstration restaurants and themed dining streets [23].