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演艺、赛事激活新消费 国庆中秋假期四川揽金超384亿元
Zhong Guo Xin Wen Wang· 2025-10-09 08:06
Core Insights - During the National Day and Mid-Autumn Festival holiday, Sichuan province generated a total tourism revenue of 38.4 billion yuan, with a year-on-year increase of 6.53% [1][2] - Sichuan ranked fourth in the country for cultural and tourism consumption scale during the holiday, with nighttime cultural and tourism consumption increasing by 18.2% [2] - The integration of cultural events and sports competitions significantly boosted tourism, with major events attracting large audiences and generating substantial ticket sales [2][4] Tourism Statistics - Sichuan received 47.34 million visitors from October 1 to 8, achieving a total tourism consumption of 38.4 billion yuan, representing a year-on-year growth of 8.32% and 6.53% respectively [1] - The province hosted 86 commercial performances during the holiday, attracting 210,000 attendees and generating over 100 million yuan in ticket sales [2] - The Asian Paddleboarding Open in Qingshen County attracted 400,000 visitors, generating a total tourism revenue of 213 million yuan [2] Event-Driven Consumption - The phrase "travel with events" became a highlight of Sichuan's tourism strategy, converting visitor flow into increased consumption [2] - Major events like the 2025 Chengdu Rowing Open and the Asian Paddleboarding Open led to increased business for local restaurants and hotels, with significant rises in occupancy rates [2][4] Innovative Tourism Experiences - Sichuan introduced various new tourism experiences, such as helicopter low-altitude tours and cultural heritage projects combined with culinary festivals [4] - Museums in Sichuan enhanced visitor experiences through innovative technologies, such as smart wearable devices at the Sanxingdui Museum, leading to a 17.61% increase in visitors to the Wuhou Shrine Museum [4]