《只此青绿》
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“科技与狠活” 让传统文化绽放惊人之美
Xin Lang Cai Jing· 2026-01-05 18:44
网友喜欢这个节目,在于它让传统文化的魅力核心,不再是被生硬地包装与灌输式传播,而是真正以生 长、滋养、感染的方式,找到了在现实舞台与真实生活中绽放的可能。可触与可感、可观与可用,迅速 拉近了作品与观众之间的距离。起码在观看过程的几分钟内,是可以体会"DNA跳动""基因苏醒"的那种 快感与归属感。 转自:贵州日报 特约撰稿人 韩浩月 迎接2026年,多家卫视与网络平台推出跨年晚会,创新节目不断刷屏,其中B站跨年晚会打造的戏曲节 目《三打白骨精》尤其令网友赞不绝口,弹幕里"高级""绝了""完美"等词高频出现。 短短几分钟的《三打白骨精》,融合了京剧、婺剧、秦腔、桂剧等多个传统剧种;金沙换装、跪蹉髯 口、下高、跌箱、甩发功、打棍出箱等经典戏剧动作齐上阵,短小精悍、精彩纷呈;表演者大部分是年 轻的非遗传承人,有4名是"00后",使人看到传统戏剧精髓的同时,也感受到生机与希望。 这版《三打白骨精》之所以如此受年轻人欢迎,首先在于其短剧式编排,几分钟内浓缩了白骨精"变村 姑、变老妇、变老翁"三个经典情节,并在结尾渲染师徒因产生分歧要分道扬镳的情绪浓度,在提供视 觉盛宴、精彩故事的同时,也制造情感共鸣。形式的变化,促使内容 ...
面对面丨百年故宫如何再出圈
Xin Lang Cai Jing· 2025-12-21 19:39
2025年,故宫博物院百年纪念系列活动成为文化盛事。一百年前,1925年10月10日,故宫博物院成立。昔日的紫禁城,在时代浪潮中完成了从帝王宫殿到人 民博物馆的蜕变。1987年,故宫被列入《世界遗产名录》,从民族记忆成为人类共同的文化遗产。王旭东,故宫博物院第七任院长,站在了故宫博物院跨入 第二个百年的历史坐标上。 CCTV 13 CCTV/13 间 葡 the y 10 a CCTV/13 间 司 all CCTV 13) 新闻 CCTV/13) 新 间 但是它是非常重要的一个历史的 ame all man 빨 间 16 cres CCTV/13) 间 流 它原来是存放在养心殿的文物 CCTV/13 间 前 CCTV/13 间 前 p CCTV/13) l官 流 我们提出了四个故宫的建设 CATV 13 00- 日 - B 0 日 = 天来 字式 ( = ) (一)(2)(元)(元)(元) = Rk 12 12 - er | | | | a CCTV/13 间 前 化数之用 三三 0 年表示 机场网 电源网 ... CCTV/13) iii 流 也体现了我们能够走到今天的- CCTV/13 间 前 它是代表 ...
用改革疏浚发展的航道——推动“十五五”时期经济社会发展向新而行④
Ren Min Ri Bao· 2025-11-19 03:37
Group 1 - The core viewpoint emphasizes the significant progress in the cultural heritage sector, driven by comprehensive reforms and innovations in management and utilization of cultural relics [1][2] - The "14th Five-Year Plan" period has seen a vibrant creation of cultural and artistic works, with the cultural industry projected to achieve an operating income of 19.14 trillion yuan in 2024, marking a 37.7% increase from 2020 [2] - The Palace Museum has made breakthroughs in cultural relic protection, digital cultural construction, and innovative cultural dissemination, enhancing public cultural confidence and integrating traditional culture into modern life [1] Group 2 - The need for systemic, holistic, and coordinated reforms is highlighted to enhance development momentum and social vitality, ensuring smooth flow of production factors [2][3] - The simplification of processes and the breaking down of industry barriers have facilitated the integration of micro-short dramas into the cultural and internet sectors [3] - Continuous innovation in institutional frameworks is essential for fostering new productive forces and achieving high-quality economic and social development [3]
用改革疏浚发展的航道(评论员观察)
Ren Min Ri Bao· 2025-11-19 00:03
Group 1 - The core viewpoint emphasizes the necessity of institutional and mechanism innovation to eliminate bottlenecks that hinder high-quality development, ensuring smooth flow of various production factors [1][2][3] - The cultural industry in China is projected to achieve a revenue of 19.14 trillion yuan in 2024, reflecting a 37.7% increase compared to 2020, driven by reforms and innovations in the sector [2] - The "14th Five-Year Plan" period has seen a flourishing of cultural and artistic creations, with the National Arts Fund supporting 3,568 projects, indicating a robust support system for the arts [2] Group 2 - The need to break down outdated concepts and institutional barriers is highlighted as essential for achieving high-quality development, with specific reforms like "classification and layered review" simplifying processes and fostering innovation [3] - The integration of technology and cultural sectors is being facilitated by lowering entry barriers in key areas such as telecommunications, internet, education, culture, and healthcare, promoting orderly development [3] - The ongoing reforms aim to enhance the dynamism and vitality of economic and social development, positioning China for sustainable modernization [3]
“文化+”“+文化”双向奔赴
Ren Min Ri Bao Hai Wai Ban· 2025-11-06 22:36
Core Insights - The cultural industry in China is increasingly integrating creative products into daily life, leading to significant market benefits and collaborative development across the industry [1][3][5] Group 1: Cultural Products and Market Impact - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and boosting related book sales [2] - The dance poetry drama "Just This Green" has performed over 800 shows, expanding into various media formats, showcasing the successful commercialization of stage art [2] - The cultural industry’s GDP contribution reached 4.59% in 2023, nearing the 5% threshold for pillar industries, with projected revenue of 19.14 trillion yuan in 2024 [3] Group 2: Cultural Integration and Innovation - The "Cultural + Creative Products" trend has led to a surge in cultural consumption, with products like the Palace Museum calendar selling over 8.5 million copies [5] - "Cultural + Technology" initiatives have produced immersive exhibitions and digital museums, enhancing public engagement with history [6] - "Cultural + Tourism" has enriched local tourism experiences, with projects like "Impression Liu Sanjie" attracting significant visitor numbers [7] Group 3: Broader Cultural Engagement - The integration of culture into sports events has increased tourism, with local cultural elements featured prominently in team branding and performances [7] - Urban renewal projects are transforming old industrial sites into cultural and recreational spaces, revitalizing local economies [7] - The dual approach of "Cultural +" and "+ Culture" is expected to further stimulate industry growth and enhance cultural consumption [8]
“文化+”“+文化”双向奔赴(深观察)
Ren Min Ri Bao Hai Wai Ban· 2025-11-02 22:47
Core Insights - The integration of culture into the economy is becoming a significant driver of economic development, with the cultural industry contributing 4.59% to China's GDP in 2023, nearing the 5% threshold for pillar industries [4] - The cultural sector is experiencing substantial growth, with projected revenue of 19.14 trillion yuan in 2024, marking a historical high [4] - The rise of cultural products and experiences is fostering a collaborative development across various industries, enhancing consumer engagement and market opportunities [5][6] Group 1: Cultural Products and Market Trends - Innovative cultural products are gaining popularity, with examples like the "Wukong" game boosting tourism in Shanxi and the "Nezha" movie leading to sold-out merchandise [2] - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and related cultural experiences [3] - The success of Chinese science fiction and mythology in both domestic and international markets is evident, with approximately 200 million active overseas users of Chinese online literature [3] Group 2: Cultural Industry Growth - The cultural industry is becoming a pillar in cities like Beijing and Hangzhou, where its value added to GDP exceeds 10% [4] - The cultural sector's revenue is projected to reach 19.14 trillion yuan in 2024, indicating robust growth and a significant contribution to the economy [4] Group 3: Cultural Integration with Other Industries - The "Cultural + Creative Products" trend is driving consumer interest, with products like the Palace Museum calendar selling over 8.5 million copies [5] - The "Cultural + Technology" approach is leading to immersive experiences through digital exhibitions and virtual museums, enhancing public engagement with history [6] - The "Cultural + Tourism" strategy is enriching travel experiences, with projects like "Impression Liu Sanjie" attracting large audiences [7]
科技赋能舞台 产业链接文旅 多维新消费场景为文化消费注入新动能
Yang Shi Wang· 2025-10-29 04:07
Core Insights - The Chinese dance drama market is experiencing a golden period characterized by quality and vitality, driven by the integration of traditional narratives with technological empowerment and cultural tourism [1] - The dance drama "Only This Green" has sparked a cultural wave, showcasing the potential for new consumption and industrial dynamics within the stage arts [1] Group 1: Technological Integration - The newly revamped dance drama "Only I Am Qingbai" utilizes holographic projection technology, allowing real-time interaction between dancers and virtual scenes, breaking traditional linear storytelling [3] - The new version reconstructs the story structure into seven chapters, incorporating traditional crafts such as "Half Knife Clay" and porcelain-making techniques, revitalizing traditional skills on stage [3] Group 2: Economic Impact - Dance dramas are evolving from a singular art form to a multi-dimensional consumption scene that integrates culture, tourism, and commerce, becoming a significant growth point in the cultural economy [5] - Since its premiere in 2021, "Only This Green" has performed over 800 shows, generating ticket sales exceeding 500 million yuan, and has led to the creation of over 100 cultural products and collaborations with more than 30 brands [5] - The associated business sponsorship and economic benefits have surpassed 40 million yuan, contributing to a complete artistic industrial chain with derivative works like symphonic concerts [6] Group 3: Cultural Expansion - Original dance dramas such as "Yongchun" and "Only This Green" are gaining traction in overseas tours, serving as new symbols of Chinese culture going global [8] - The current dance drama market is enhancing aesthetic standards while creatively breaking through to create more culturally resonant artistic expressions, stimulating the entire industry chain including choreography, stage design, and cultural tourism integration [8]
演艺、赛事激活新消费 国庆中秋假期四川揽金超384亿元
Zhong Guo Xin Wen Wang· 2025-10-09 08:06
Core Insights - During the National Day and Mid-Autumn Festival holiday, Sichuan province generated a total tourism revenue of 38.4 billion yuan, with a year-on-year increase of 6.53% [1][2] - Sichuan ranked fourth in the country for cultural and tourism consumption scale during the holiday, with nighttime cultural and tourism consumption increasing by 18.2% [2] - The integration of cultural events and sports competitions significantly boosted tourism, with major events attracting large audiences and generating substantial ticket sales [2][4] Tourism Statistics - Sichuan received 47.34 million visitors from October 1 to 8, achieving a total tourism consumption of 38.4 billion yuan, representing a year-on-year growth of 8.32% and 6.53% respectively [1] - The province hosted 86 commercial performances during the holiday, attracting 210,000 attendees and generating over 100 million yuan in ticket sales [2] - The Asian Paddleboarding Open in Qingshen County attracted 400,000 visitors, generating a total tourism revenue of 213 million yuan [2] Event-Driven Consumption - The phrase "travel with events" became a highlight of Sichuan's tourism strategy, converting visitor flow into increased consumption [2] - Major events like the 2025 Chengdu Rowing Open and the Asian Paddleboarding Open led to increased business for local restaurants and hotels, with significant rises in occupancy rates [2][4] Innovative Tourism Experiences - Sichuan introduced various new tourism experiences, such as helicopter low-altitude tours and cultural heritage projects combined with culinary festivals [4] - Museums in Sichuan enhanced visitor experiences through innovative technologies, such as smart wearable devices at the Sanxingdui Museum, leading to a 17.61% increase in visitors to the Wuhou Shrine Museum [4]
因为《只此青绿》,有种审美不会疲劳
Mei Ri Jing Ji Xin Wen· 2025-10-06 15:57
Core Viewpoint - The performance "Only This Green" has become a cultural phenomenon, showcasing the beauty of traditional Chinese aesthetics while resonating with contemporary audiences, particularly the youth, through its innovative presentation and emotional depth [1][3][5]. Group 1: Cultural Significance - "Only This Green" draws inspiration from the Northern Song Dynasty painting "A Thousand Li of Rivers and Mountains," transforming a static artwork into a dynamic narrative through seven chapters that engage the audience in a sensory experience [2][5]. - The performance serves as a cultural revival, awakening national memory and providing a platform for viewers to connect with their heritage in a modern context [1][2]. Group 2: Audience Engagement - The show has achieved remarkable popularity, with over 800 performances since its debut in August 2021, and has toured more than 80 cities, indicating a strong demand for cultural experiences [1][5]. - Audience members are increasingly seeking depth in cultural consumption, moving from superficial entertainment to art that offers emotional and intellectual engagement, as evidenced by the willingness to travel long distances for multiple viewings [5][6]. Group 3: Artistic Approach - The performance contrasts the fast-paced modern lifestyle by emphasizing slow, deliberate movements and immersive storytelling, allowing audiences to rediscover patience and appreciation for art [3][5]. - The creative team continuously refines the performance based on audience feedback, embodying a spirit of craftsmanship that enhances the show's longevity and appeal [5][6].
800场《只此青绿》深刻诠释,有一种审美不会疲劳
Mei Ri Jing Ji Xin Wen· 2025-10-06 15:30
Core Viewpoint - The performance "Only This Green" has become a cultural phenomenon, showcasing the beauty of traditional Chinese art and resonating deeply with contemporary audiences, particularly the youth [1][3][4]. Group 1: Cultural Significance - "Only This Green" is inspired by the Northern Song Dynasty painting "A Thousand Li of Rivers and Mountains" and transforms a static artwork into a dynamic narrative through seven chapters, allowing audiences to experience the cultural essence of the piece [2][4]. - The performance serves as a cultural "blood transfusion," awakening national memories and providing a deep aesthetic experience that transcends time [1][2]. Group 2: Audience Engagement - The show has achieved over 800 performances since its debut in August 2021, with tickets selling out rapidly, indicating a strong demand and emotional connection from the audience [1][4]. - Viewers are not merely spectators but participants in a cultural dialogue, experiencing the beauty of Chinese civilization through immersive storytelling [2][3]. Group 3: Market Dynamics - The success of "Only This Green" reflects a shift in cultural consumption, where audiences seek depth and quality in artistic experiences rather than superficial entertainment [5][6]. - The performance has become a benchmark for cultural products, offering a blend of cultural richness, aesthetic precision, emotional depth, and value, which resonates with the audience's evolving tastes [5][6]. Group 4: Emotional and Psychological Impact - The performance addresses the psychological needs of contemporary society, providing solace and a counterbalance to the fast-paced, information-overloaded environment [3][4]. - It encourages audiences to embrace a slower, more contemplative approach to art, fostering patience and immersion in the experience [3][6].