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真我realme徐起:行业换机周期仍较长 聚焦直板机及充电宝等周边产品
Zheng Quan Shi Bao Wang· 2025-08-28 10:30
Core Insights - Realme will not enter the foldable smartphone market for now, focusing instead on expanding its product line with accessories like power banks, bags, and headphones [1][2] - The company has achieved significant milestones, including surpassing 300 million global smartphone sales and plans to revamp its flagship products [1] - The "national subsidy" policy has temporarily boosted domestic smartphone sales, particularly in the high-end segment, but the industry still faces a long replacement cycle [1] - Rising raw material prices, particularly for mid-range storage and cobalt in batteries, have been anticipated by the company, which has taken proactive measures to mitigate impacts [2] - Realme is aggressively pursuing battery capacity innovations, recently launching a 15,000mAh battery concept phone [2] - The company sees significant growth opportunities in Latin America, particularly in Brazil and Mexico [3]