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“真”字打底,专业制胜,交易无忧!贝壳引领房产服务新标准
Sou Hu Cai Jing· 2025-11-26 10:19
Core Insights - The real estate service industry is entering a new stage of quality development, driven by evolving market demands and consumer needs [1][4] - The 26th "Bo Xue Da Kao" exam, with over 400,000 agents participating, emphasizes the importance of continuous professional development in enhancing service quality [1][7] Group 1: Professional Development - The "Bo Xue Da Kao" exam is not merely a knowledge test but a practical implementation of the concept "learning through examination" [1][7] - The exam has been conducted for 14 years since its inception in 2011, aiming to strengthen the professional capabilities of agents [7] - Continuous professional development is seen as essential for achieving service excellence in the real estate sector [7] Group 2: Service Commitment Enhancements - The "Anxin Service Commitment" has been upgraded to include a comprehensive service guarantee system, addressing key pain points in real estate transactions [4][8] - The "True Guarantee" system includes commitments such as "real listings, secure payments, refundable commissions, privacy protection, and quality compensation," with specific promises like "fake listings will incur a penalty of 100 yuan" [8][10] - The launch of the leak service commitment aims to address common issues faced by homeowners, providing compensation for verified damages within one year of transaction [10] Group 3: One-Stop Service Innovations - The "Meihao Jia" one-stop accelerated selling service has been introduced to enhance the selling experience, resulting in a 50% increase in viewing rates and a reduction in average transaction time from 225 days to 32.6 days [11] - This service aligns with the company's strategy to innovate and empower the real estate market, ensuring a seamless experience from property selection to occupancy [11][12]