Core Insights - The third Zanhua sour jujube seed industry development conference and sleep health product exhibition was held in Shijiazhuang, focusing on market demand and showcasing the achievements of the Zanhua sour jujube seed industry [1][5] - The conference attracted over 500 participants, including representatives from government, industry, academia, and investment institutions, emphasizing collaboration across various sectors [1][5] Industry Developments - The conference released several key reports, including the annual report on the national sour jujube seed industry, insights on the branding of traditional Chinese medicine, and the launch of the Zanhua sour jujube seed electronic trading platform [5] - Zanhua County signed nearly 20 agreements with related enterprises, covering areas such as direct procurement of traditional Chinese medicine, strategic investment, and trade channel expansion, with a total contract value of 3.058 billion yuan [5] Market Strategy - The event adopted a market-oriented approach, promoting a "pre-operation, sales-driven" strategy to enhance the exhibition experience for participating companies and stimulate consumption [7] - The exhibition attracted nearly 100 companies, featuring diverse products, particularly in the sleep health sector, with live streaming and sales channel integration to promote Zanhua sour jujube seed products nationwide [7] Economic Impact - Zanhua County's sour jujube seed industry has transformed from traditional planting to standardized, large-scale, and branded development, achieving an annual transaction volume of nearly 7,000 tons, accounting for 70% of the national market share, and generating an annual output value of 5 billion yuan [8] - The industry has become a significant driver of regional economic development and a model for high-quality development in the traditional Chinese medicine sector [8] Future Directions - The conference established a comprehensive platform for brand display, production and sales connection, academic exchange, and investment attraction, facilitating market expansion for sour jujube seed enterprises [10] - Zanhua County aims to leverage technology, chain development, and brand leadership to enhance industry vitality and expand sales channels, with plans to develop the "sour jujube seed+" industry chain [10]