Core Viewpoint - The fifth China New E-commerce Conference, held in Yanji, focuses on the construction of a new e-commerce ecosystem and sustainable industry development, highlighting the importance of technological innovation and cross-border e-commerce [3][6]. Group 1: New E-commerce Definition and Trends - New e-commerce is defined as a new form and model of e-commerce that focuses on user experience and integrates various scenarios, including social e-commerce, live streaming e-commerce, content e-commerce, and cross-border e-commerce [4][5]. - The rapid development of new technologies such as 5G, cloud computing, and big data has injected new momentum into the new e-commerce sector, with live streaming e-commerce showcasing significant growth potential [5][6]. Group 2: Market Growth and Economic Impact - In 2023, China's live streaming e-commerce market reached a scale of 4.9 trillion yuan, with a year-on-year growth rate of 35.2%, and is expected to maintain a compound annual growth rate of 18% from 2024 to 2026 [5]. - New e-commerce has become a new driving force for consumption recovery, rural revitalization, and foreign trade, with various regions like Jilin, Zhejiang, and Jiangsu showcasing successful integration of new e-commerce into local economies [6][7]. Group 3: Conference Highlights and Future Outlook - The conference included discussions on the sustainable development of the new e-commerce industry, emphasizing the need for policy guidance, market vitality, and technological innovation [3][7]. - The outcomes of the conference aim to enhance the synergy between digital economy and consumer vitality, paving the way for a promising future in the new e-commerce landscape [7].