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IDC报告:全球清洁机器人市场增速预估28.2%,石头科技半场领先
Huan Qiu Wang· 2025-09-05 14:54
Core Insights - The global smart home cleaning robot market is projected to ship 32.1 million units in 2025, representing a year-on-year growth of 28.2%, with a five-year compound annual growth rate (CAGR) of 26% by 2028, indicating strong market demand and increasing competition [1] - The core driver of this market is the robotic vacuum cleaner, which is expected to see shipments of 11.263 million units in the first half of 2025, a year-on-year increase of 16.5%, with the top five manufacturers holding a combined market share of 64.8%, up 4.8 percentage points from the previous year [1] Company Performance - Stone Technology leads the global cleaning robot market with a 15.2% market share in the first half of 2025, and a 20.7% share in the core robotic vacuum segment, maintaining its position as the global leader for ten consecutive quarters since 2023 [4] - The company's significant R&D investment has increased from 4.59% of total revenue in 2019 to 8.13% in 2024, with R&D spending reaching 685 million yuan in the first half of 2025, accounting for 8.67% of revenue, a year-on-year increase of 67.28% [5] Technological Advancements - Stone Technology has made several technological breakthroughs, including the large-scale application of LDS laser radar navigation technology, enhancing cleaning efficiency and coverage, and the introduction of an AI dual-camera obstacle avoidance system [5] - The launch of the G30 Space exploration version in 2025 features a five-axis folding bionic robotic arm, marking a shift from two-dimensional cleaning to three-dimensional space management, and includes remote video surveillance and pet interaction capabilities [7] Global Expansion Strategy - Stone Technology has established a global presence, with products available in over 170 countries and regions, serving more than 20 million households, and achieving an overseas revenue share of 53.6% in 2024 [10] - The company employs a dual strategy of globalization and localization, adapting products to meet local market needs, such as addressing carpet entanglement issues in Turkey and introducing laser radar navigation in Germany [10] Market Positioning and Future Outlook - The introduction of a smart lawn mower at IFA 2025 reflects Stone Technology's response to overseas market demands and positions the company to expand its product line into outdoor cleaning solutions [13] - The integration of artificial intelligence and IoT technologies presents new opportunities for the cleaning appliance sector, with Stone Technology aiming to transition from a market participant to an industry leader through a "dual helix" model of global insight and local innovation [13]