Core Viewpoint - Beijing Plant Doctor Cosmetics Co., Ltd. has officially submitted its IPO application to the Shenzhen Stock Exchange, aiming to raise 998 million yuan to become the "first A-share beauty single-brand store" [1][3] Group 1: Company Overview - The company is characterized by its focus on "high mountain plants and pure skin beauty," and it has established a strategic partnership with the Kunming Institute of Botany, Chinese Academy of Sciences, to create a research center [1][3] - The company has developed a unique competitive edge through its "high mountain plant research closed loop," successfully extracting active ingredients from Dendrobium, which has won national awards and is recognized as the top retail brand in the global Dendrobium skincare market [1][3] Group 2: Research and Development - The company has built a robust R&D system consisting of "1 center and 5 bases," including various global research networks, enhancing its technological barriers [3] - The latest product, the Dendrobium Tightening Eye Cream 5.0, showcases the company's proprietary technology that significantly improves the penetration rate of Dendrobium oligosaccharides, activating the skin's ability to synthesize collagen [3] Group 3: Financial Performance - The company has demonstrated strong financial performance, with net profit increasing from 158 million yuan in 2022 to 243 million yuan in 2024, reflecting a compound annual growth rate of 24%, while revenue growth was modest at 39 million yuan [3][4] Group 4: Market Strategy - The company has opted for a unique offline strategy, planning to exceed 5,000 stores globally by the end of 2024, covering over 300 cities in China and expanding into international markets such as Japan and Indonesia [3][4] - The company emphasizes a business philosophy that integrates commercial and ecological value, having established a conservation base in Yunnan that has revived 40 endangered species [4] Group 5: Brand Positioning and Future Outlook - The company has positioned itself as a sustainable brand, gaining international recognition and attracting ESG investment funds, which enhances its market appeal [4][6] - The company aims to redefine the beauty industry by transforming local biodiversity into brand assets, providing a new approach for domestic brands to compete with international giants [6][7] - If successful in its IPO, the company's integrated model of "research, channels, and ESG" could lead the domestic beauty industry towards a new era of value creation [7]