石斛寡糖

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植物医生以品质破局美妆行业内卷
Jiang Nan Shi Bao· 2025-06-04 14:48
与一些依赖外部科研合作或简单模仿其他品牌产品的企业不同,植物医生能够根据自身品牌理念和消费 者需求,开发出具有独特功效的产品,从源头上确保了产品的品质和创新性,在竞争激烈的美妆市场中 脱颖而出。 关于原料成分这个核心问题,植物医生也有自己的坚持。花了十年时间,从高山植物中汲取灵感,成功 研发出中国原创成分"石斛寡糖",其问世打破了抗衰领域的传统难题:传统胶原蛋白因其大分子特性无 法渗透皮肤,难以达到理想的抗衰效果,而植物医生借助石斛寡糖成功解决了这一难题,石斛寡糖凭借 小分子、高活性等优势,能够精准向细胞传递信号,激活细胞自主合成胶原蛋白、弹性蛋白、透明质 酸,实现有效的抗衰功效。 这一成果不仅体现了植物医生在科研上的实力,也彰显了其深耕中国成分的决心和成果。植物医生的石 斛系列产品在市场上取得了显著成绩,经第三方数据机构欧睿咨询认证,植物医生"全球石斛兰护肤品 零售额第一",进一步证明了消费者对其产品品质和独特成分的认可。 植物医生凭借自身强大的线下实力、科研实力以及对中国成分的深耕,植物医生有足够的底气坚持品质 优先,拒绝陷入低价竞争的漩涡。 随着2025年618电商大促的临近,电商市场呈现出诸多新动向。 ...
植物医生:以自然密码解码2025世博会“可持续之美”新范式
Jiang Nan Shi Bao· 2025-04-29 04:35
Core Viewpoint - The announcement of Plant Doctor as the official authorized brand for the 2025 World Expo marks a significant breakthrough for Chinese brands on the international stage, showcasing the technological strength of Eastern beauty through the key ingredient "Dendrobium polysaccharides" [1][4]. Group 1: Partnership and International Expansion - The 2025 World Expo's theme of "Building the Future Society, Imagining Tomorrow's Life" aligns with Plant Doctor's brand philosophy of "Revering Nature, Advocating Science, and Giving Back to Society" [2]. - Plant Doctor began its international journey in 2019 by opening its first overseas store in Osaka, Japan, and has since expanded into markets like Singapore and Hong Kong, with over 5,000 single-brand stores globally and more than 24 million members [2]. - The company plans to continue its strategic expansion in the Asia-Pacific region, targeting emerging markets such as the Philippines and Vietnam [2]. Group 2: Research and Development - Plant Doctor collaborates with the Kunming Institute of Botany to innovate in the cosmetics market, breaking through barriers with the discovery of Dendrobium polysaccharides, which have shown significant anti-aging effects [3][4]. - The Dendrobium polysaccharides project has received a national award for commercial technological progress, affirming Plant Doctor's market position as the leading retailer of Dendrobium skincare products globally [4]. - The unique Dendrobium variety used, "Kunzhong No. 1," has a polysaccharide content approximately 15% higher than the pharmacopoeia standard, enhancing its efficacy in skincare [4]. Group 3: Social Responsibility - Plant Doctor integrates market profits into ecological protection efforts, establishing a partnership with the UNDP to promote biodiversity and mountain ecosystem restoration, benefiting over 10,000 local residents [6]. - The company has invested 30 million yuan in building a biodiversity experience park, which serves as a permanent exhibition site for COP15, and has sponsored the Wu Zhengyi Botany Award to support achievements in botanical research [6]. - The recognition as the official brand for the 2025 World Expo not only highlights the strength of Chinese brands but also emphasizes the company's commitment to sustainable development and social responsibility [6].