Core Viewpoint - Beijing Plant Doctor Cosmetics Co., Ltd. has officially submitted its IPO application to the Shenzhen Stock Exchange, aiming to raise 998 million yuan to become the "first A-share beauty single-brand store" [1][3] Group 1: Company Overview - The company is characterized by its focus on "high mountain plants and pure skin beauty," and it has established a strategic partnership with the Kunming Institute of Botany, Chinese Academy of Sciences, to create a research center [1][3] - The company has developed a unique competitive edge through its "high mountain plant research closed loop," successfully extracting active ingredients from Dendrobium, which has won national awards and is recognized as the top retail brand in the global Dendrobium skincare market [1][3] Group 2: Research and Development - The company has built a robust R&D system consisting of "1 center and 5 bases," including various global research networks, enhancing its technological barriers [3] - The latest product, the Dendrobium Tightening Eye Cream 5.0, showcases the company's proprietary technology that significantly improves the penetration rate of Dendrobium oligosaccharides, activating the skin's ability to synthesize collagen [3] Group 3: Financial Performance - The company has demonstrated strong financial performance, with net profit increasing from 158 million yuan in 2022 to 243 million yuan in 2024, reflecting a compound annual growth rate of 24%, while revenue growth was modest at 39 million yuan [3][4] Group 4: Market Strategy - The company has opted for a unique offline strategy, planning to exceed 5,000 stores globally by the end of 2024, covering over 300 cities in China and expanding into international markets such as Japan and Indonesia [3][4] - The company emphasizes a business philosophy that integrates commercial and ecological value, having established a conservation base in Yunnan that has revived 40 endangered species [4] Group 5: Brand Positioning and Future Outlook - The company has positioned itself as a sustainable brand, gaining international recognition and attracting ESG investment funds, which enhances its market appeal [4][6] - The company aims to redefine the beauty industry by transforming local biodiversity into brand assets, providing a new approach for domestic brands to compete with international giants [6][7] - If successful in its IPO, the company's integrated model of "research, channels, and ESG" could lead the domestic beauty industry towards a new era of value creation [7]

Core Viewpoint - The e-commerce market is evolving with the upcoming 2025 618 shopping festival, which has been moved to mid-May, providing consumers with a longer shopping period. Plant Doctor is focusing on a "quality first" strategy, avoiding price wars, backed by strong capabilities and long-term strategic considerations [1][2]. Company Overview - Plant Doctor, established in 1994, has become a leading single-brand cosmetics company in China, with 24 million members and over 5,000 stores globally across more than 300 cities [1]. - The company emphasizes a unique in-store experience, allowing consumers to directly engage with product quality and effects, distinguishing itself from online brands [1]. Research and Development - Plant Doctor collaborates closely with the Kunming Institute of Botany, establishing a robust R&D system that enhances its research capabilities [1]. - The company has developed a unique ingredient, "Dendrobium Oligosaccharide," which addresses traditional anti-aging challenges by enabling effective skin penetration and promoting collagen synthesis [2]. Market Performance - The Dendrobium series has achieved significant market success, with Plant Doctor recognized as the global leader in Dendrobium skincare product retail sales, validating consumer trust in its product quality and unique ingredients [2]. Industry Impact - Plant Doctor's commitment to quality over price competition not only enhances its brand image but also sets a positive example for the beauty industry, encouraging a shift towards quality and innovation as core competitive advantages [3].

Core Viewpoint - The announcement of Plant Doctor as the official authorized brand for the 2025 World Expo marks a significant breakthrough for Chinese brands on the international stage, showcasing the technological strength of Eastern beauty through the key ingredient "Dendrobium polysaccharides" [1][4]. Group 1: Partnership and International Expansion - The 2025 World Expo's theme of "Building the Future Society, Imagining Tomorrow's Life" aligns with Plant Doctor's brand philosophy of "Revering Nature, Advocating Science, and Giving Back to Society" [2]. - Plant Doctor began its international journey in 2019 by opening its first overseas store in Osaka, Japan, and has since expanded into markets like Singapore and Hong Kong, with over 5,000 single-brand stores globally and more than 24 million members [2]. - The company plans to continue its strategic expansion in the Asia-Pacific region, targeting emerging markets such as the Philippines and Vietnam [2]. Group 2: Research and Development - Plant Doctor collaborates with the Kunming Institute of Botany to innovate in the cosmetics market, breaking through barriers with the discovery of Dendrobium polysaccharides, which have shown significant anti-aging effects [3][4]. - The Dendrobium polysaccharides project has received a national award for commercial technological progress, affirming Plant Doctor's market position as the leading retailer of Dendrobium skincare products globally [4]. - The unique Dendrobium variety used, "Kunzhong No. 1," has a polysaccharide content approximately 15% higher than the pharmacopoeia standard, enhancing its efficacy in skincare [4]. Group 3: Social Responsibility - Plant Doctor integrates market profits into ecological protection efforts, establishing a partnership with the UNDP to promote biodiversity and mountain ecosystem restoration, benefiting over 10,000 local residents [6]. - The company has invested 30 million yuan in building a biodiversity experience park, which serves as a permanent exhibition site for COP15, and has sponsored the Wu Zhengyi Botany Award to support achievements in botanical research [6]. - The recognition as the official brand for the 2025 World Expo not only highlights the strength of Chinese brands but also emphasizes the company's commitment to sustainable development and social responsibility [6].