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枣庄市薛城区深耕石榴深加工,酿出产业振兴“甜蜜”果
Qi Lu Wan Bao Wang· 2025-09-17 13:39
Group 1: Industry Overview - The pomegranate industry in Zaozhuang has seen significant growth, transforming from traditional cultivation to a diversified economic engine, contributing to local prosperity and revitalization efforts [1][4] - The region is focusing on deep processing of pomegranates, leading to innovative products such as pomegranate craft beer and juices, which are gaining popularity in the market [1][2] Group 2: Company Developments - Shandong Hongxiang Intelligent Technology Group has invested 120 million yuan in a modern production facility for pomegranate beverages, featuring advanced equipment and a focus on green energy [2][3] - The company utilizes local pomegranates, processing approximately 2,000 tons annually, which helps reduce transportation costs and supports local farmers [3] - The product line includes various styles of pomegranate craft beer, with an expected annual output value of 100 million yuan [3] Group 3: Competitive Landscape - Shandong Shengda Feier Biotechnology Development Co., Ltd. has carved a niche in the high-end food sector, producing cheese sticks and pomegranate juice, with a diverse product structure [4][5] - The company has made substantial investments to enhance its production capabilities, achieving an annual revenue of 150 million yuan and a production capacity of 5 million boxes of cheese products [4][5] - Advanced technology and proprietary processes give the company a competitive edge, with an annual output value reaching 500 million yuan [5]