根据披露的机构调研信息2025年9月29日，泉果基金对上市公司妙可蓝多进行了调研。 基金市场数据显示，泉果基金成立于2022年2月8日。截至目前，其管理资产规模为161.82亿元，管理基 金数6个，旗下基金经理共5位。旗下最近一年表现最佳的基金产品为泉果旭源三年持有期混合A （016709），近一年收益录得54.74%。 截至2025年9月29日，泉果基金近1年回报前9非货币基金业绩表现如下所示： 基金代码基金简称近一年收益成立时间基金经理016709泉果旭源三年持有期混合A54.742022年10月18日 赵诣 016710泉果旭源三年持有期混合C54.122022年10月18日赵诣 018329泉果思源三年持有期混合 A39.492023年6月2日刚登峰 018330泉果思源三年持有期混合C38.952023年6月2日刚登峰 022223泉果消 费机遇混合发起式A31.762024年9月27日孙伟 019624泉果嘉源三年持有期混合A28.882023年12月5日钱 思佳 019625泉果嘉源三年持有期混合C28.372023年12月5日钱思佳 020855泉果泰然30天持有期债券 A2.912024年4 ...

Summary of the Conference Call for Miaokelando Industry Overview - The Chinese cheese market is in a growth phase, with a projected market share of 30% for Miaokelando by 2024, significantly surpassing competitors [2][5] - The cheese consumption per capita in China is only 0.2 kg, which is 1/4 of South Korea and less than 1/9 of Japan, indicating substantial growth potential [4][8] - The cheese industry is expected to reach a production volume of 500,000 tons and a retail market value exceeding 30 billion yuan by 2025 [2][11] Company Position and Strategy - Miaokelando has maintained its leading position in the Chinese cheese market since 2021, with a market share that exceeds the combined share of its second and third competitors [5][13] - The company is focusing on channel integration and B-end solutions to drive growth and efficiency [2][15] - Miaokelando's financial performance has improved significantly, with a focus on core products like cheese sticks leading to substantial revenue growth and increased profit margins [2][17] Key Growth Drivers - The demand for cheese is driven by both B-end (business) and C-end (consumer) markets, with the B-end market for Western fast food expected to reach 600 billion yuan by 2024 [12] - The company is expanding its B-end market by forming strategic partnerships with restaurant brands and optimizing fermentation processes [3][22] - The supply-side dynamics, including supportive industry policies and technological advancements, are expected to drive the growth of high-value-added dairy products like cheese [10][22] Competitive Landscape - Local brands are gaining market share in the Chinese cheese market, with Miaokelando surpassing foreign brands in 2021 [2][13] - The concentration of the market is increasing, with local brands' share rising from 52% in 2008 to an expected 66% in 2024 [13] Financial Performance - Since its restructuring in 2016, Miaokelando has seen a compound annual growth rate (CAGR) of 54% in revenue from 2018 to 2021, with gross margins increasing from 27% to 38% [17] - Despite a revenue decline in 2023 due to the pandemic, the company expects a recovery in 2024 following the integration of Mengniu's business [17] Product and Market Expansion - Miaokelando's core products include cheese sticks, cheese slices, and mozzarella cheese, with a strategic focus on original cheese products [18] - The company is expanding its product line to include ready-to-eat snacks and has established a distribution network covering approximately 7800 distributors and 800,000 retail terminals [20] Future Outlook - The long-term growth outlook for Miaokelando is positive, driven by B-end solutions and continuous investment in deep processing technologies [22][24] - The company aims to diversify its product offerings and enhance its market presence across different consumer segments, including expanding into all-age demographics [24] Conclusion - The cheese market in China presents significant growth opportunities, and Miaokelando is well-positioned to capitalize on these trends through strategic partnerships, product innovation, and market expansion efforts [24]

Core Viewpoint - Shanghai Miaokelan Duo Food Technology Co., Ltd. is actively expanding its market presence through channel development, new product planning, sales expense strategies, capacity construction, and debt structure optimization [1][2][3] Group 1: Channel Expansion - The company has outlined a clear channel expansion path, focusing on enhancing existing outlets, targeting new emerging channels such as snack wholesale, membership supermarkets, Douyin, and instant retail [1] - Collaborations have been established with leading snack brands, and new products have successfully entered the market [1] Group 2: New Product Development - The company is cultivating new core products aimed at different consumer segments, including children's growth cups and products designed for young and elderly consumers, which have received positive market feedback [2] - The "Cheese Nut Crisp" product launched in August has sold out on its first day in some stores, indicating strong demand [2] Group 3: Financial Performance - The company's net profit attributable to shareholders is expected to grow significantly by 86.27% year-on-year in the first half of 2025, partly due to a decrease in sales expense ratio [2] - The company is implementing a "precise and efficient" investment strategy, focusing on digital marketing and IP collaborations to enhance brand recognition and ensure steady profit growth [2] Group 4: Capacity Utilization and Debt Management - The overall capacity utilization rate is improving, with some B-end products experiencing temporary shortages [2] - The company's debt-to-asset ratio is 42.89%, which is considered reasonable within the dairy industry, and it aims to leverage low-interest debt to enhance cash flow safety [3] Group 5: International Expansion - The company is accelerating its internationalization efforts by participating in international technology exchanges and exploring business cooperation opportunities in Southeast Asia, Central Asia, the Middle East, and Europe [3] - The growth potential of the cheese market in China is significant, as consumer awareness and acceptance of cheese products continue to rise [3]

齐鲁晚报·齐鲁壹点 林佩瑶 编者按：金秋时节，榴枝缀满红果，一派丰收盛景。两年来，枣庄全市上下牢记嘱托、实干笃行，以匠 心深耕石榴产业，推动其在高质量发展赛道上稳步前行，结出串串 "致富果""振兴果"。即日起，齐鲁 晚报枣庄融媒中心开设《榴红深处——枣庄石榴产业裂变之旅》专题专栏。记者深入石榴种植基地的田 间地头、深加工企业的生产车间、文旅融合项目的建设一线，全方位、多角度、深层次呈现枣庄石榴产 业从 "枝头红" 到 "产业火" 的生动实践，解读产业发展背后的创新举措与显著成效。 金秋时节，枣庄市薛城区的石榴产业迎来"多点开花"的丰收图景。从智能化车间里酿造的石榴精酿啤 酒，到货架上热销的石榴果汁，再到乡村间延伸出的石榴文旅业态，当地以石榴深加工为核心抓手，打 破传统产业边界，让一颗小石榴成为激活区域经济、带动群众增收的"黄金引擎"。近日，记者深入薛城 多地，探访石榴深加工产业的创新实践与发展成效。 山东晟达菲尔生物科技发展有限公司则为薛城石榴深加工产业开辟了"石榴+高端食品"的特色赛道。这 家成立于2018年7月的企业，位于沙沟镇郯薛路99号，厂区总占地面积100亩，专注于奶酪棒、马苏芝士 脆、多子多福石榴 ...

Summary of Key Points from the Conference Call Company Overview - **Company**: Miaokelan Duo (妙可蓝多) - **Industry**: Dairy Products, specifically Cheese Market Core Insights and Arguments - **Market Position**: Miaokelan Duo holds a leading position in the cheese market due to its first-mover advantage, early capacity construction, comprehensive channel penetration, and strong media investment [1][6][9] - **Product Innovation**: The company has successfully introduced innovative products like cheese sticks, which have become a core growth driver in retail [5][7] - **Channel Strategy**: Effective channel strategies, including increased recruitment and channel penetration, have accelerated market expansion [5][11] - **Partnership with Mengniu**: The collaboration with Mengniu has strengthened Miaokelan Duo's competitive edge, enhancing operational efficiency and product quality through refined management practices [3][13][25] - **B-end Market Growth**: Revenue from the B-end market (food service) has increased from 14% in 2021 to approximately 30% in 2024, indicating significant growth and integration effects [1][17] - **C-end Market Stability**: The C-end market is stabilizing, with a rich product matrix that is expected to increase per capita consumption, providing more growth opportunities [1][12] Financial Performance - **Stock Performance**: Since 2018, Miaokelan Duo's stock has experienced significant volatility, peaking at approximately 84.5 yuan in May 2021, reflecting a 700% increase from around 10 yuan in July 2019 [2][10] - **Profitability Goals**: The company has set a profit target of no less than 200 million yuan for 2025, indicating an improvement in profitability [11] Competitive Landscape - **Industry Dynamics**: The cheese industry is characterized by high added value and technical barriers, with many small enterprises exiting the market, allowing larger companies to dominate [18][21] - **Consumer Trends**: The cheese market is part of the consumption upgrade trend, with increasing nutritional value and consumer interest [9][18] Strategic Initiatives - **Marketing Strategy**: Miaokelan Duo has implemented effective marketing strategies, including significant media investments, which have solidified brand recognition and market presence [24] - **Product Diversification**: The company has expanded its product offerings to include various consumer segments, such as children, adults, and seniors, enhancing its market appeal [22] Future Outlook - **Growth Potential**: The company is expected to continue benefiting from its first-mover advantage and refined management practices, with significant growth potential in both B-end and C-end markets [6][12][15] - **Sustainable Development**: The focus on product innovation and market expansion strategies positions Miaokelan Duo for sustained growth in the competitive dairy landscape [15][26]

Core Insights - The Chinese cheese market is entering a rapid growth phase, with a projected market size of 100 billion yuan accelerating towards realization [1][2] - The company, Miaokelando, aims to leverage innovation as a driving force and adopt a dual "to B to C" strategy to cover all demographics and scenarios [1] Industry Development - The shift in consumer focus towards cheese is attributed to consumption upgrades, advancements in domestic breeding technology, competitive milk prices, and increased participation from dairy companies [2] - The company predicts that the cheese market will expand due to the transition from milk powder to liquid milk and yogurt, now moving towards cheese [2] Company Strategy - Miaokelando is focusing on breaking the stereotype of cheese as merely a children's snack by introducing products for various age groups, including functional products for children and innovative combinations for young adults [1] - The company is actively pursuing a dual-channel strategy, with a significant growth rate of over 30% in the food service channel, addressing the needs of major international chains and local dining innovations [1] Competitive Landscape - The company opposes price wars, emphasizing that such strategies harm both businesses and consumers, and advocates for value creation and innovation to address competition [2] - Miaokelando is investing over 50 million yuan annually in R&D to ensure product quality and develop unique flavors [2] Supply Chain and Cost Management - The company is developing two core strategies: extreme quality through significant R&D investment and extreme cost management via centralized procurement and supply chain collaboration [2] - The company maintains a commitment to not exploit suppliers, compromise product quality, or diminish employee benefits [2] International Expansion - The company views international expansion as an inevitable path, currently exporting cheese products to regions like Saudi Arabia and Southeast Asia [2] - There are plans to explore overseas mergers, acquisitions, or technology partnerships to bring foreign technologies to China and promote Chinese products abroad [2]

Core Viewpoint - The company, Miaokelando, faces significant challenges in achieving its ambitious revenue targets due to a mismatch between aggressive goals and actual market conditions, particularly in the cheese sector, which remains underdeveloped in China compared to Western markets [2][9]. Market Potential and Consumer Demand - The cheese market in China is projected to have a "trillion scale" potential, but this is based on comparisons with high penetration rates in Western markets, which overlook the unique consumer demand in China [2][3]. - Cheese has not become a staple in Chinese diets, with recent data showing that the domestic cheese market growth has not exceeded single digits, primarily driven by children's snack segments, while adult consumption remains in a developmental phase [3][4]. Revenue Growth and Performance Metrics - Miaokelando set a target of 199 billion yuan in revenue over three years, requiring an annual growth rate of at least 16%, but actual revenue growth has been significantly lower, with a 7.98% increase in the first half of 2024 [4][5]. - The company has experienced a decline in growth, with revenue growth rates of only 9.2% in 2023 and a reliance on a single product category, cheese sticks, which constitutes nearly 70% of its revenue [5][6]. Profitability and Cost Management - Despite a reported 89.16% increase in net profit in 2023, this growth is attributed to short-term cost reductions rather than sustainable competitive advantages [6][7]. - The decline in international dairy prices has temporarily benefited Miaokelando, but this cost advantage may not be sustainable as prices are expected to rebound [6][7]. Market Position and Investor Confidence - Miaokelando's market capitalization of approximately 14 billion yuan does not reflect the over 4 billion yuan investment from its controlling shareholder, Mengniu, leading to a high dynamic price-to-earnings ratio of 80.66, indicating a crisis of confidence in the capital market [7][8]. - The company's stock has dropped 22% in the first half of 2024, significantly more than the average decline in the food and beverage sector, suggesting investor concerns about future performance [7][8]. Strategic Recommendations - To overcome its current challenges, Miaokelando should focus on realistic goal-setting and return to the fundamentals of dairy business, emphasizing product innovation and consumer education rather than relying on short-term marketing strategies [8][9]. - The company needs to balance revenue growth with profit quality, optimizing supply chains and diversifying its product offerings to reduce dependence on a single category [8][9].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 32.95 CNY, reflecting a calculated equity value of 169 billion CNY [2][4]. Core Insights - The company's industrial catering business is experiencing rapid growth, with significant potential for margin improvement in single product categories. The overall gross margin has decreased due to a higher proportion of lower-margin industrial catering products, but there is substantial room for improvement in individual product margins as domestic raw material substitution increases [1][10]. Financial Performance Summary - The company reported a revenue of 25.7 billion CNY in the first half of 2025, representing an 8.0% year-on-year increase, and a net profit attributable to the parent company of 1.3 billion CNY, up 86.3% year-on-year. In Q2 alone, revenue reached 13.3 billion CNY (+9.6%) and net profit was 0.5 billion CNY (+53.1%) [10]. - Revenue projections for 2025-2027 are 5.602 billion CNY, 6.485 billion CNY, and 7.482 billion CNY, respectively, with expected growth rates of 15.7%, 15.8%, and 15.4% [8]. - The gross margin for the first half of 2025 was 35.5%, down 3.9 percentage points year-on-year, primarily due to the increased share of lower-margin industrial catering products [10]. Earnings Forecast - The forecasted earnings per share (EPS) for 2025, 2026, and 2027 are 0.46 CNY, 0.63 CNY, and 0.83 CNY, respectively [2][8].

Financial Performance - The company reported a total revenue of 2.567 billion yuan for the first half of 2025, an increase of 7.98% year-on-year [1] - The net profit attributable to shareholders reached 133 million yuan, up 86.27% compared to the previous year [1] - The gross profit margin improved to 30.81%, a year-on-year increase of 3.04% [1] - The net profit margin increased significantly to 5.18%, reflecting a 72.5% year-on-year growth [1] - The total of selling, administrative, and financial expenses was 622 million yuan, accounting for 24.24% of revenue, down 6.38% year-on-year [1] Cash Flow and Debt - The company's cash flow from operating activities per share decreased by 11.69% to 0.46 yuan [1] - The company’s interest-bearing debt increased by 43.83% to 2.526 billion yuan [1] - The cash and cash equivalents decreased by 51.89% to 656 million yuan due to investments in structured deposits and large transferable certificates of deposit [1][2] Accounts Receivable and Liabilities - Accounts receivable increased by 14.47% to 132 million yuan, representing 115.84% of the net profit [1] - The company saw a significant increase in notes payable by 463.58% due to increased bank bill settlements [3] - Contract liabilities decreased by 45.61% as pre-received customer payments declined [4] Market and Product Insights - The company’s cheese products, particularly cheese sticks, have shown positive growth, with market share increasing [17] - Despite a cautious consumption environment, the demand for cheese remains resilient, with imports of cheese products showing significant growth [17] - The company is focusing on product innovation and expanding its market presence through both B2C and B2B strategies [19] Strategic Initiatives - The company has implemented a dual strategy of B2C and B2B, enhancing supply chain management and cost efficiency [19] - Future product development will focus on high-value products and optimizing the product mix to improve profit margins [20] - The company plans to increase its digital marketing efforts and optimize traditional advertising to enhance brand influence [21]

Core Insights - The company achieved a revenue of 2.57 billion yuan in H1 2025, representing a year-on-year increase of 8% [1] - The net profit attributable to shareholders reached 130 million yuan, up 86.3% year-on-year, while the net profit excluding non-recurring items was 100 million yuan, reflecting an 80.1% increase [1] Revenue Breakdown - In H1 2025, the revenue from cheese, liquid milk, and trading businesses was 2.136 billion, 187 million, and 230 million yuan respectively, with year-on-year growth rates of 14.85%, 0.63%, and 3.69% [1] - The cheese business serves as the core growth engine for the company [1] Profitability Improvement - The gross profit margins for H1 2025 and Q2 2025 were 30.81% and 30.18%, showing a year-on-year increase of 0.91 percentage points and a decrease of 0.90 percentage points respectively [1] - The improvement in gross margin for H1 2025 is primarily attributed to a decrease in raw material costs compared to the same period in 2024 [1] Market Position and Strategy - The company is focused on a "cheese-centric" strategy and a "BC dual-drive" approach, which has strengthened its market leadership in cheese [1] - In the consumer segment, the company is consolidating its advantage in cheese sticks while actively entering the adult snack market with new products [1] - In the business segment, the company benefits from collaboration with Aishi Chenxi, creating a product combination advantage with "two oils and one cheese" [1] - The company is accelerating the replacement of imported cheese with domestically produced cheese amid low domestic raw milk prices [1] - According to Worldpanel consumer index, the company's cheese sales market share exceeded 38% in H1 2025, maintaining the top position in the market [1] Future Outlook - The company expects growth to be supported by new product launches and channel expansion, with both consumer and business segments contributing to future performance [1] - Profit forecasts for the company indicate net profits attributable to shareholders of 216 million, 324 million, and 457 million yuan for 2025-2027, translating to EPS of 0.42, 0.63, and 0.89 yuan, with corresponding PE ratios of 66x, 44x, and 31x [1]