Core Insights - Gree Electric Appliances has established a significant industrial presence in Ningxiang, with a total investment exceeding 10 billion yuan and a comprehensive industrial cluster covering seven major projects over 15 years [3][4][10] - The company has successfully transitioned from a single product category to a full industrial chain, including home air conditioning, commercial air conditioning, refrigeration products, and smart home appliances [3][4] - Gree's annual output value surpassed 10 billion yuan in 2022, making it the first company in Hunan's smart home appliance industry to reach this milestone [5] Group 1: Industrial Development - Gree's industrial park in Ningxiang spans approximately 2500 acres and has evolved into the most comprehensive production base outside of its headquarters in Zhuhai, featuring the highest levels of research and innovation [5][6] - The company has introduced advanced products such as a -38°C ultra-freezing refrigerator and medical refrigerators with temperature ranges from -86°C to 2°C-8°C, showcasing its commitment to technological innovation [4][6] - Gree plans to establish a Cold Chain Technology Research Institute and a sales center in Ningxiang by the end of 2024, further enhancing its research and sales capabilities [4][6] Group 2: Strategic Partnerships - The collaboration between Gree and Ningxiang has been characterized by a strong emotional connection and strategic alignment, with Gree's CEO expressing deep affection for the city [6][8] - The Ningxiang government has played a crucial role in attracting Gree, providing a supportive business environment that includes rapid problem-solving and tailored services for new projects [9][10] - Gree's presence has transformed Ningxiang from an agricultural county to an industrial city, creating thousands of jobs and establishing the smart home appliance industry as a pillar of the local economy [10][11] Group 3: Community Engagement - Gree has actively engaged with the local community, exemplified by the opening of the "Dong Mingzhu Healthy Home" experience center, which allows consumers to interact with the brand and its products [7][11] - The company has implemented initiatives to stimulate local consumption, such as subsidies for appliance upgrades, which have positively impacted market expansion [9][10] - Gree's commitment to cultural integration and community involvement has enhanced its brand image and consumer relationships in Ningxiang [11]