研学旅行线路
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用好冷资源释放热效应
Xin Lang Cai Jing· 2026-01-08 22:04
Core Viewpoint - Xinjiang is experiencing a surge in winter tourism and ice-snow economy, with significant visitor numbers and spending, but faces challenges in infrastructure, industry chain depth, regional collaboration, and talent shortages [1][2][3] Group 1: Infrastructure Development - Continuous improvement of infrastructure is essential for the long-term development of the ice-snow economy, with a need for enhanced transportation networks and upgraded facilities at snow resorts [2] - The current transportation network requires optimization, including increasing flight frequencies from key source cities and improving road access to core snowfields [2] - Upgrades to snow resort facilities, such as cable car capacity and safety systems, are necessary, along with the development of smart tourism platforms and professional service teams to enhance visitor experience [2] Group 2: Industry Chain Extension - Extending the industry chain is crucial for enhancing the resilience of the ice-snow economy, which currently relies heavily on basic consumption like tickets and accommodation [2] - There is a need to develop local manufacturing for ice-snow equipment and to integrate the ice-snow industry with cultural tourism, sports, and wellness sectors to create diverse offerings [2] - Brand building and market promotion are important for increasing the overall value of the industry through impactful ice-snow events and festivals [2] Group 3: Regional Collaboration - Strengthening regional collaboration is vital for sustainable development, as the uneven distribution of ice-snow resources can hinder competitive advantage [3] - Designing cross-regional tourism routes can connect various attractions, enhancing visitor engagement and boosting local economies [3] Group 4: Talent Development - Accelerating talent cultivation and recruitment is necessary to support the rapid growth of the ice-snow economy, addressing shortages in specialized roles [3] - Local vocational schools should offer ice-snow related programs, and partnerships with advanced institutions can help train practical talents [3] - Policies to attract talent, including housing and education support, are essential, along with training for local communities to participate in tourism services [3]
让研学旅行成为行走的课堂
Jing Ji Ri Bao· 2025-08-21 22:10
Core Insights - The study travel market in China is experiencing rapid growth, with a projected market size of 1,791 billion yuan in 2024, reflecting a year-on-year increase of 21.9%, and is expected to exceed 2,132 billion yuan in 2025, with a growth rate of over 15% [1][2] Group 1: Market Development - The integration of education and tourism has led to the emergence of study travel as a new business model, driven by policy guidance and market demand [1] - Regional characteristics are becoming more pronounced, with provinces like Shaanxi and Yunnan developing unique programs based on local resources [1] - Innovative combinations such as "study + technology," "study + intangible cultural heritage," and "study + ecology" are emerging, transforming high-end scientific research resources into educational products [1] Group 2: Practical Exploration - Various regions have accumulated valuable experiences, such as Shaoxing's "Follow the Textbook to Tour Shaoxing" model and Wuyishan's integration of tea culture with natural education [1] - These programs not only enhance educational value but also contribute to the economic and social benefits of local communities [1] Group 3: Challenges and Issues - There are significant issues in course design, with a tendency to prioritize travel over learning, and some natural science projects failing to effectively teach knowledge and skills [2] - Safety management systems are inadequate, as evidenced by incidents during desert study trips due to a lack of emergency plans [2] - There is a severe shortage of qualified professionals in the field, with many study travel guides lacking the necessary experience to effectively lead exploratory learning [2] Group 4: Recommendations for High-Quality Development - A multi-party collaborative governance system is needed to promote high-quality development in study travel, including the establishment of a national study platform for resource integration and course evaluation [3] - Encouragement for localities to create differentiated products based on their resource endowments to address homogenization issues [3] - Support for universities to develop interdisciplinary study travel education programs and the establishment of a review committee for personnel certification [3] - Strengthening regulatory enforcement to combat false advertising and safety negligence, and innovating supervision models to include participant feedback in institutional ratings [3]