当阿勒泰的粉雪雪道成为滑雪爱好者的打卡地，当昭苏的"天马踏雪"表演吸引游客纷至沓来，从近郊雪 场到原始雪域，从举办冰雪赛事到发放冰雪消费券，新疆的冬季正涌动发展热潮。数据显示，仅2026年 元旦，新疆接待游客就超168万人次，实现旅游消费逾15亿元。 新疆地处冰雪黄金纬度带，雪量大、雪期长、雪域广、冰层厚，拥有发展冰雪经济的巨大潜力和广阔空 间，是冰雪运动、冰雪旅游的理想目的地。近年来，新疆冰雪经济发展呈现出多点突破、热气腾腾的良 好态势。但也要看到，新疆冰雪经济发展仍面临基础设施短板明显、产业链条深度不足、区域协同机制 不完善、专业人才匮乏等多重挑战。 持续完善基础设施建设，是实现冰雪经济长远发展的根基。新疆地域辽阔，景区分散，"旅长游短"一直 是制约游客体验的瓶颈。近年来，新疆航空、铁路与公路建设不断推进，但立体交通网络仍有很大优化 空间。未来，需进一步加密重点客源城市的航线班次，推动季节性旅游专列走向常态化运营，同时全面 提升通往核心雪场的道路等级与通行保障能力。雪场自身的设施升级亦需跟进，包括提升缆车运力、完 善安全防护体系、优化雪道质量等。此外，软件配套也亟需进一步完善，包括建设智慧旅游平台，配备 ...

Core Insights - The study travel market in China is experiencing rapid growth, with a projected market size of 1,791 billion yuan in 2024, reflecting a year-on-year increase of 21.9%, and is expected to exceed 2,132 billion yuan in 2025, with a growth rate of over 15% [1][2] Group 1: Market Development - The integration of education and tourism has led to the emergence of study travel as a new business model, driven by policy guidance and market demand [1] - Regional characteristics are becoming more pronounced, with provinces like Shaanxi and Yunnan developing unique programs based on local resources [1] - Innovative combinations such as "study + technology," "study + intangible cultural heritage," and "study + ecology" are emerging, transforming high-end scientific research resources into educational products [1] Group 2: Practical Exploration - Various regions have accumulated valuable experiences, such as Shaoxing's "Follow the Textbook to Tour Shaoxing" model and Wuyishan's integration of tea culture with natural education [1] - These programs not only enhance educational value but also contribute to the economic and social benefits of local communities [1] Group 3: Challenges and Issues - There are significant issues in course design, with a tendency to prioritize travel over learning, and some natural science projects failing to effectively teach knowledge and skills [2] - Safety management systems are inadequate, as evidenced by incidents during desert study trips due to a lack of emergency plans [2] - There is a severe shortage of qualified professionals in the field, with many study travel guides lacking the necessary experience to effectively lead exploratory learning [2] Group 4: Recommendations for High-Quality Development - A multi-party collaborative governance system is needed to promote high-quality development in study travel, including the establishment of a national study platform for resource integration and course evaluation [3] - Encouragement for localities to create differentiated products based on their resource endowments to address homogenization issues [3] - Support for universities to develop interdisciplinary study travel education programs and the establishment of a review committee for personnel certification [3] - Strengthening regulatory enforcement to combat false advertising and safety negligence, and innovating supervision models to include participant feedback in institutional ratings [3]