Core Viewpoint - The transformation of traditional brands, known as "laozihao," is essential for connecting with younger consumers while preserving their traditional roots [1][5] Group 1: Traditional vs. Modern - "Laozihao" must maintain their traditional craftsmanship and quality while innovating to attract younger consumers [2][4] - The integration of traditional techniques with modern flavors is exemplified by Daoxiangcun's innovative products that respect traditional methods [2][3] Group 2: Marketing and Consumer Engagement - Effective marketing strategies, such as live streaming and social media engagement, have been adopted by brands like Jinghua Tea to enhance brand visibility and connect with a broader audience [3][4] - The use of experiential retail, such as the "front store, back factory" model, allows consumers to engage with the production process, fostering a deeper connection to the brand [2][3] Group 3: Tailored Approaches - Different categories of "laozihao" must find unique paths that align with their brand identity, avoiding blind imitation of trends [4][5] - Innovations in product offerings, such as low-sugar options and diverse dining experiences, cater to the health-conscious preferences of younger consumers [4][5] Group 4: Cultural Significance - The mission of "laozihao" is to keep traditional culture alive in contemporary society, balancing heritage with modern consumer demands [5]