Core Viewpoint - The article highlights the growing trend of consumers seeking direct purchases from factory stores, emphasizing the appeal of lower prices, product freshness, and unique offerings, while also addressing operational challenges faced by these stores [2][11]. Group 1: Consumer Trends - Increasing numbers of consumers are attracted to factory stores for their affordability and the assurance of product quality, with many finding these locations through social media [4][7]. - Factory stores offer a variety of products at significantly lower prices compared to traditional retail, with examples such as 15 yuan for 24 slices of whole wheat toast and 10 yuan for four water alkali balls [4][5]. - The appeal of factory stores is particularly strong among younger consumers, who appreciate the unique and exclusive products not available in regular stores [7][8]. Group 2: Product Quality and Variety - Factory stores provide fresh and high-quality products, with many items being exclusive to these locations, such as self-developed products and short shelf-life items [7][8]. - A wide range of products is available, including fresh meat, baked goods, and ready-to-eat meals, catering to diverse consumer preferences [8][9]. Group 3: Operational Challenges - Factory stores often face challenges related to their remote locations, limited transportation options, and lack of surrounding amenities, which can deter customers from staying longer [11][12]. - There is a need for improved marketing strategies, as many factory stores rely on word-of-mouth and social media for customer engagement, limiting their potential reach [13]. Group 4: Recommendations for Development - Experts suggest establishing a "cultural, commercial, tourism, and sports" integration development system to enhance the appeal of factory stores and promote local economic growth [14][15]. - Recommendations include optimizing transportation access to factory stores and enhancing surrounding service facilities to improve the overall consumer experience [15].