碳纤维雪杖
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冰雪装备自主化之路越走越宽广(编辑手记)
Ren Min Ri Bao· 2026-02-24 22:19
刚刚闭幕的米兰冬奥会,进一步点燃冰雪运动爱好者的热情。 发布冰雪运动发展规划、出台关于以冰雪运动高质量发展激发冰雪经济活力的若干意见……近年来,我 国持续加大对冰雪产业政策支持力度,为冰雪装备制造业提供了明确的发展导向和广阔的成长空间。 随着冰雪运动普及、消费升级以及文旅深度融合,冰雪装备的市场空间将持续打开,为企业技术攻关和 品牌培育创造机遇。在政策持续赋能与市场内生动力共同推动下,我国冰雪装备自主化之路将越走越宽 广,为体育强国建设和经济高质量发展注入更多"冰雪动能"。 (文章来源:人民日报) 在北京冬奥会的带动下,国内市场不断扩容,冰雪运动南展西扩、四季运营模式兴起,催生出对高品 质、本土化冰雪装备的旺盛需求,为企业创新提供了坚实土壤。 在政策支持与内需驱动下,冰雪装备制造正向产业链价值链高端稳步攀升。在米兰冬奥会上,"中国元 素"随处可见,中国冰雪装备备受青睐。从碳纤维雪杖到比赛服训练服,中国企业潜心研发、打破垄 断,逐渐成为专业赛事的信赖之选。 ...
品牌出圈,折射创新活力(冬奥走笔) ——从赛场内外看中国企业出海
Ren Min Ri Bao· 2026-02-09 21:56
Group 1 - The Winter Olympics in Milan showcases numerous Chinese brands, highlighting China's sports development and cultural confidence [1] - Chinese snow sports equipment is gaining international recognition, with over 70% of carbon fiber ski poles used in competitions coming from Fujian-based company BIER [1] - Chinese companies like Anta, Li Ning, and Peak are prominently featured in the opening ceremony, generating significant social media engagement [1] Group 2 - The manufacturing upgrade is evident, with TCL providing ultra-high-definition screens that perform well in low temperatures, enhancing the viewing experience [2] - Alibaba Cloud, as a global Olympic partner, utilizes powerful computing and AI algorithms to create immersive viewing experiences for audiences [2] - Chinese companies are offering comprehensive, efficient solutions for the Olympics, contributing to innovation and smart development in various sectors [4] Group 3 - BYD's modern showroom in Milan attracts attention, reflecting the growing presence of Chinese electric vehicles in Europe, a key market for the automotive industry [4] - By 2025, China's electric vehicle exports are projected to reach 2.615 million units, indicating a doubling year-on-year and supporting the global automotive industry's green transition [4] - The Winter Olympics serves as a platform for Chinese brands to demonstrate their economic vitality and innovation to the world [4]