Core Viewpoint - The article emphasizes the importance of pet health and nutrition, highlighting the efforts of Weishi in improving the quality of pet food and extending the lifespan of pets through scientific research and development [5][15]. Group 1: Company Background - Weishi was founded in 2005 during a time when the pet food industry in China was still in its infancy, with a mission to enhance pet health and happiness [6]. - The company has invested nearly 300 million yuan in establishing a pet nutrition research institute, becoming a leading brand in pet health food over the past 20 years [5][15]. Group 2: Challenges and Learning - The company faced challenges in understanding the needs of pets versus their owners, as the buyers and users of pet food are not the same [6][7]. - Initial product launches, such as fish oil for heart health, did not perform well due to consumer preferences for visible benefits like fur quality [7][9]. - Over time, as pet owners became more knowledgeable about nutrition, the company recognized the need to align product offerings with consumer understanding [9]. Group 3: Research and Development - Weishi established the first corporate pet nutrition research institute in China in 2021, focusing on foundational research in pet nutrition [11][13]. - The research institute has faced challenges in finding qualified personnel and has invested close to 300 million yuan in R&D, which is the highest in the pet industry [13][14]. - The company has developed a comprehensive research process similar to human pharmaceutical development, ensuring rigorous testing and validation of pet food products [14]. Group 4: Product Launches and Market Impact - In 2024, Weishi launched several new products based on research findings, achieving significant sales shortly after their release, including over 100 million yuan in sales for the "Xianqi Magic Cube" [15]. - The company has established the largest known cell line preservation center for dogs and cats, aiding research across numerous institutions and making resources available globally [15]. Group 5: Industry Events - The first "Good Life Expo" will take place from June 27 to 29 in Beijing, aimed at stimulating consumer activity and supporting quality brands in the market [17][18]. - The expo will feature a unique online-offline integration model, facilitating direct connections between quality product/service companies and domestic distribution channels [18].